According to a recent report by The Sun, industry insiders in the e-cigarette sector have pointed out that the Malaysian Ministry of Health should focus on strengthening enforcement of the 2024 Public Health Smoking Act (Bill 852) rather than reconsidering the possibility of a complete ban.
Bill 852 regulates the sale, packaging, and use of tobacco products (including e-cigarettes). Ridhwan Rosli, Secretary General of the Malaysian Vape Chamber of Commerce (MVCC), stated that any sudden policy reversal would only exacerbate uncertainty. The e-cigarette industry has always supported responsible regulation and a comprehensive ban has been proven ineffective. Bans cannot eliminate demand, but only push products towards a harder-to-control black market.
Previously, reports indicated that the Ministry of Health is prepared to reconsider a complete ban on e-cigarettes if necessary. Health Minister Dzulkefly Ahmad stated that the priority is to regulate and control the use of e-cigarettes, including through mandatory product registration.
Ross highlighted that the Bill 852 is being implemented in phases, stressing that all stakeholders, including industry participants, should be given enough time to fully adapt to these regulations. Ross explicitly stated that e-cigarette products are intended only for adult smokers who wish to quit. Instead of ineffective bans, it is more important to ensure through education that e-cigarettes are seen as a harm reduction tool rather than a gateway for non-smokers.
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