E-cigarette Sales Tripled in Cambodia

Market by Alice Wong
Jun.13.2023
E-cigarette Sales Tripled in Cambodia
Cambodia's e-cigarette and heated tobacco product sales and advertising have tripled in the past six months.

Over the past six months, sales and advertisement of e-cigarettes and heated tobacco products (HTP) in Cambodia have tripled, despite efforts by authorities to curb their usage.

 

The latest data was released on June 12 during a Cambodia e-cigarette conference held at the Phnom Penh city hall.

 

Dr. Mom Kong, executive director of Cambodia Movement for Health, stated during the meeting that promotion of e-cigarettes continues to grow on social media platforms such as Facebook, Tik Tok and Telegram. Promoters are using attractive pictures and videos to appeal to the targeted demographic of youths and students.

 

Dr. Kong further stated that in research conducted on the use and distribution of e-cigarettes in schools, it was found that a majority of young people purchase or use them through social media platforms.

 

"I believe that advertising and promoting e-cigarettes on social media platforms like Facebook, Tik Tok, and Telegram has had a devastating impact on young people, and is damaging their future," he said.

 

Dr. Kong suggests that authorities should use additional legal mechanisms to punish e-cigarette vendors and intervene in prohibiting the import of these products into Cambodia in order to prevent young people from using them. He argues that if e-cigarettes are not imported, people will not be able to use them.

 

Im Ron Hassan, Deputy Mayor of Phnom Penh, announced that the authorities have been actively cracking down on the use, sale, and distribution of e-cigarettes and heated tobacco products over the past few months.

 

"However, recently we have observed a concerning trend of electronic cigarettes and heated tobacco products being sold and distributed on social media platforms such as Facebook, Telegram, and Tik Tok," he announced.

 

He demanded that the 104 district chiefs of Phnom Penh and other authorities to enforce the ban on the sale, distribution, and usage of e-cigarettes and heated tobacco products.

 

Major General Lim Tong Huot, head of the legislative, educational, and rehab department of the National Authority for Combating Drugs (NACD), stated yesterday that he observed numerous students and individuals secretly using e-cigarettes and heated tobacco products in Phnom Penh.

 

He added that in order to stop the sale and distribution of e-cigarettes, the police chiefs of the districts and communities in Phnom Penh must work with other authorities to identify those responsible for selling e-cigarettes and make them face legal action.

 

Major General Tong Huot also stated that most sellers of e-cigarettes and heated tobacco products operate near schools, but the district and community police chiefs have not taken any action.

 

Reference:

 

The use of electronic cigarettes is on the rise.

 


Disclaimer

This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.

Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.

The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.

This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.

 

Copyright Notice

This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.

No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.

For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.

 

AI-Assisted Translation and Editing Notice

Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.

Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.

Switzerland Tightens Vape Checks as Only 3 of 32 Tested Products Meet New Tobacco Rules
Switzerland Tightens Vape Checks as Only 3 of 32 Tested Products Meet New Tobacco Rules
According to Swiss media outlet Blick, local authorities are strengthening compliance checks on vape products, nicotine pouches and other tobacco-related products following the implementation of Switzerland’s revised Tobacco Products Act. A Basel laboratory tested 32 disposable vapes and e-liquids, with only three meeting regulatory requirements and 21 products banned from sale. Swiss authorities are also expanding retail inspections, laboratory testing and youth purchase checks to enforce the new tobacco and nicotine product rules.
Aug.12
UK Vape Maker Riot Enters Clacton By-Election to Fight Government 'White Packaging' Proposals
UK Vape Maker Riot Enters Clacton By-Election to Fight Government 'White Packaging' Proposals
British e-liquid manufacturer Riot Labs has introduced a fictional “candidate” called Riot Man around the Clacton parliamentary by-election, seeking to mobilize consumers and retailers against parts of the UK government’s proposed restrictions on vape packaging, device appearance and retail displays. Riot Man is not listed as an official candidate.
Aug.12
U.S. FDA: Youth E-Cigarette Prevention Campaign Prevented About 444,000 Initiations and Reduced Illegal Vape Sales
U.S. FDA: Youth E-Cigarette Prevention Campaign Prevented About 444,000 Initiations and Reduced Illegal Vape Sales
The U.S. Food and Drug Administration (FDA) said its youth e-cigarette prevention campaign, “The Real Cost,” prevented about 444,000 U.S. youth from starting e-cigarette use between 2023 and 2024 and blocked more than $42 million in unauthorized e-cigarette sales that would have been used by youth.
Market
Jun.25
Exclusive: China Tobacco Launches Locally Made MODEN FREE Nicotine Pouches in Indonesia
Exclusive: China Tobacco Launches Locally Made MODEN FREE Nicotine Pouches in Indonesia
2Firsts exclusively reports that China Tobacco Zhejiang Industrial has launched MODEN FREE nicotine pouches in Indonesia. The locally manufactured product is sold through Sixhill, a next-generation tobacco channel under CFU Group, at about $1.80 per 18-pouch can. The launch moves China Tobacco’s nicotine pouch activity beyond trade-show displays and testing into local production and public retail.
Jul.16
FDA Authorizes Four More Nicotine Pouches as Review Pilot Expands Beyond Initial Decisions
FDA Authorizes Four More Nicotine Pouches as Review Pilot Expands Beyond Initial Decisions
The FDA has authorized four additional on! nicotine pouches, bringing the U.S. total to 30. The decision marks another outcome of the agency’s nicotine pouch review pilot, whose communication and review practices are now being applied more broadly across the category. It also extends Helix’s authorized portfolio from on! PLUS to the earlier on! line. Yet all FDA-authorized nicotine pouches still come from subsidiaries of PMI or Altria, underscoring how concentrated U.S. regulatory access remains.
Aug.05
From a 2017 Launch to 48% of South Korea’s Heated Tobacco Market, KT&G Looks Back on a Decade of lil
From a 2017 Launch to 48% of South Korea’s Heated Tobacco Market, KT&G Looks Back on a Decade of lil
KT&G announced on Aug. 13, 2026, that it has opened “lil Archive,” a brand exhibition space in Seoul showcasing the evolution, technology platforms and future direction of its heated tobacco brand lil since its launch in 2017. KT&G said lil now spans three major platforms — lil SOLID, lil HYBRID and lil AIBLE — with more than 30 dedicated consumables, and held a 48% share of South Korea's heated tobacco market in the second quarter of 2026. The opening comes as lil enters its 10th year, with KT&G continuing to position the brand for expansion beyond its domestic market.
Aug.14