E-cigarette Sales Tripled in Cambodia

Market by Alice Wong
Jun.13.2023
E-cigarette Sales Tripled in Cambodia
Cambodia's e-cigarette and heated tobacco product sales and advertising have tripled in the past six months.

Over the past six months, sales and advertisement of e-cigarettes and heated tobacco products (HTP) in Cambodia have tripled, despite efforts by authorities to curb their usage.

 

The latest data was released on June 12 during a Cambodia e-cigarette conference held at the Phnom Penh city hall.

 

Dr. Mom Kong, executive director of Cambodia Movement for Health, stated during the meeting that promotion of e-cigarettes continues to grow on social media platforms such as Facebook, Tik Tok and Telegram. Promoters are using attractive pictures and videos to appeal to the targeted demographic of youths and students.

 

Dr. Kong further stated that in research conducted on the use and distribution of e-cigarettes in schools, it was found that a majority of young people purchase or use them through social media platforms.

 

"I believe that advertising and promoting e-cigarettes on social media platforms like Facebook, Tik Tok, and Telegram has had a devastating impact on young people, and is damaging their future," he said.

 

Dr. Kong suggests that authorities should use additional legal mechanisms to punish e-cigarette vendors and intervene in prohibiting the import of these products into Cambodia in order to prevent young people from using them. He argues that if e-cigarettes are not imported, people will not be able to use them.

 

Im Ron Hassan, Deputy Mayor of Phnom Penh, announced that the authorities have been actively cracking down on the use, sale, and distribution of e-cigarettes and heated tobacco products over the past few months.

 

"However, recently we have observed a concerning trend of electronic cigarettes and heated tobacco products being sold and distributed on social media platforms such as Facebook, Telegram, and Tik Tok," he announced.

 

He demanded that the 104 district chiefs of Phnom Penh and other authorities to enforce the ban on the sale, distribution, and usage of e-cigarettes and heated tobacco products.

 

Major General Lim Tong Huot, head of the legislative, educational, and rehab department of the National Authority for Combating Drugs (NACD), stated yesterday that he observed numerous students and individuals secretly using e-cigarettes and heated tobacco products in Phnom Penh.

 

He added that in order to stop the sale and distribution of e-cigarettes, the police chiefs of the districts and communities in Phnom Penh must work with other authorities to identify those responsible for selling e-cigarettes and make them face legal action.

 

Major General Tong Huot also stated that most sellers of e-cigarettes and heated tobacco products operate near schools, but the district and community police chiefs have not taken any action.

 

Reference:

 

The use of electronic cigarettes is on the rise.

 


Disclaimer

This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.

Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.

The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.

This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.

 

Copyright Notice

This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.

No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.

For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.

 

AI-Assisted Translation and Editing Notice

Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.

Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.

EU ‘TPD3’ Enters Next Phase on Aug. 14 as Fragmented Vape and Nicotine Pouch Rules Push the Single Market Toward Regulatory Overhaul
EU ‘TPD3’ Enters Next Phase on Aug. 14 as Fragmented Vape and Nicotine Pouch Rules Push the Single Market Toward Regulatory Overhaul
A 12-week European Commission consultation on revising the Tobacco Products Directive and Tobacco Advertising Directive is due to close on Aug. 14, 2026. The Commission has identified e-cigarette flavours, disposable vapes, tobacco heating devices, nicotine pouches, nicotine-free e-cigarettes, packaging and digital marketing among areas for possible new EU rules. National regulations already vary significantly across the bloc, a fragmentation the Commission says creates internal-market barriers and distorts competition. No formal revised TPD/TAD legislative text has yet been published, with the Commission currently indicating December 2026 for the legislative initiative.
Aug.14
Special Report | China Opens Draft Mandatory Heated Cigarette Standard for Comment, Multiple Heating Technologies Remain in Scope
Special Report | China Opens Draft Mandatory Heated Cigarette Standard for Comment, Multiple Heating Technologies Remain in Scope
China’s State Tobacco Monopoly Administration (STMA) has released a draft mandatory national standard for heated cigarettes, setting out detailed requirements for tobacco sticks, heating devices and aerosols. The proposal treats the stick and device as parts of the same product system, focuses on minimum safety and quality requirements, and leaves several heating architectures within scope.
Special Report
Jul.29
Philippine Local Governments Urge Marcos to Prioritize Smoke- and Vape-Free Bill
Philippine Local Governments Urge Marcos to Prioritize Smoke- and Vape-Free Bill
The League of Municipalities of the Philippines (LMP) has urged President Ferdinand Marcos Jr. to prioritize the Smoke- and Vape-Free Bill, seeking a nationwide legal framework for tobacco and vape regulation. Local government leaders said national legislation would help standardize enforcement and strengthen public health measures. The proposal remains at the advocacy stage and has not yet become law.
Jul.29
2Firsts Hosts U.S. Market Mid-Year Briefing: Companies Need to Reassess Product and Market-Access Strategies
2Firsts Hosts U.S. Market Mid-Year Briefing: Companies Need to Reassess Product and Market-Access Strategies
2Firsts held its 2026 U.S. Market Compliance and Development Mid-Year Briefing in Shenzhen, China, on July 28. The discussion examined how state-level requirements, proposed foreign-establishment registration rules and expanding supply-chain responsibilities are changing product and investment decisions in the U.S. tobacco and nicotine market.
Jul.29
2Firsts On-Site | CTIHK Showcases Nicotine Pouches, Heated Tobacco and Chinese Cigars at InterTabac 2026
2Firsts On-Site | CTIHK Showcases Nicotine Pouches, Heated Tobacco and Chinese Cigars at InterTabac 2026
At InterTabac 2026 in Dortmund, China Tobacco International (HK) Company Limited (CTIHK) is exhibiting across two separate booths in Hall 5 and Hall 4. Products observed by 2Firsts include heated tobacco products, nicotine pouches, Chinese cigars and tobacco leaf. Nicotine pouch products on display include TOOP, Shuangxi and Ashima.
Market
Sep.16
Imperial Brands Plans Thousands of Job Cuts Across U.S. and Europe in Cost Restructuring
Imperial Brands Plans Thousands of Job Cuts Across U.S. and Europe in Cost Restructuring
According to Reuters, citing Bloomberg News, British tobacco company Imperial Brands PLC plans to cut thousands of jobs across the United States and Europe as part of a cost reduction and organizational restructuring effort. The announcement drew market attention to the company’s shares. The move comes as global tobacco companies continue adjusting their operations amid slower cigarette market growth, changing consumer preferences and the transition toward next-generation nicotine products.
Aug.11