E-cigarette Sales Tripled in Cambodia

Market by Alice Wong
Jun.13.2023
E-cigarette Sales Tripled in Cambodia
Cambodia's e-cigarette and heated tobacco product sales and advertising have tripled in the past six months.

Over the past six months, sales and advertisement of e-cigarettes and heated tobacco products (HTP) in Cambodia have tripled, despite efforts by authorities to curb their usage.

 

The latest data was released on June 12 during a Cambodia e-cigarette conference held at the Phnom Penh city hall.

 

Dr. Mom Kong, executive director of Cambodia Movement for Health, stated during the meeting that promotion of e-cigarettes continues to grow on social media platforms such as Facebook, Tik Tok and Telegram. Promoters are using attractive pictures and videos to appeal to the targeted demographic of youths and students.

 

Dr. Kong further stated that in research conducted on the use and distribution of e-cigarettes in schools, it was found that a majority of young people purchase or use them through social media platforms.

 

"I believe that advertising and promoting e-cigarettes on social media platforms like Facebook, Tik Tok, and Telegram has had a devastating impact on young people, and is damaging their future," he said.

 

Dr. Kong suggests that authorities should use additional legal mechanisms to punish e-cigarette vendors and intervene in prohibiting the import of these products into Cambodia in order to prevent young people from using them. He argues that if e-cigarettes are not imported, people will not be able to use them.

 

Im Ron Hassan, Deputy Mayor of Phnom Penh, announced that the authorities have been actively cracking down on the use, sale, and distribution of e-cigarettes and heated tobacco products over the past few months.

 

"However, recently we have observed a concerning trend of electronic cigarettes and heated tobacco products being sold and distributed on social media platforms such as Facebook, Telegram, and Tik Tok," he announced.

 

He demanded that the 104 district chiefs of Phnom Penh and other authorities to enforce the ban on the sale, distribution, and usage of e-cigarettes and heated tobacco products.

 

Major General Lim Tong Huot, head of the legislative, educational, and rehab department of the National Authority for Combating Drugs (NACD), stated yesterday that he observed numerous students and individuals secretly using e-cigarettes and heated tobacco products in Phnom Penh.

 

He added that in order to stop the sale and distribution of e-cigarettes, the police chiefs of the districts and communities in Phnom Penh must work with other authorities to identify those responsible for selling e-cigarettes and make them face legal action.

 

Major General Tong Huot also stated that most sellers of e-cigarettes and heated tobacco products operate near schools, but the district and community police chiefs have not taken any action.

 

Reference:

 

The use of electronic cigarettes is on the rise.

 

This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

PMI’s Japan unit to raise IQOS ILUMA stick prices; TEREA and SENTIA to increase from April
PMI’s Japan unit to raise IQOS ILUMA stick prices; TEREA and SENTIA to increase from April
Japan will adjust tobacco taxes from April 1, 2026, prompting Philip Morris International (PMI) to lift prices for its IQOS ILUMA tobacco sticks TEREA and SENTIA. Both products are set to rise by 40 yen per pack (about $0.3).
Jan.21 by 2FIRSTS.ai
2Firsts Holds Second PMTA Compliance Training in Shenzhen, Highlighting U.S. Regulatory Framework and Corporate Compliance Capabilities
2Firsts Holds Second PMTA Compliance Training in Shenzhen, Highlighting U.S. Regulatory Framework and Corporate Compliance Capabilities
2Firsts held its second U.S. PMTA compliance training in Shenzhen, providing a systematic overview of the U.S. regulatory framework for e-cigarettes and corporate compliance strategies. Nearly 20 industry professionals from manufacturing, e-liquid and supply-chain companies attended. Participants who passed the exam received compliance certification. Registration for the third training session will open soon, alongside customized corporate training programs.
Mar.09
Poland to ban “characterising flavours” in heated tobacco sticks from Jan. 18, 2026
Poland to ban “characterising flavours” in heated tobacco sticks from Jan. 18, 2026
Poland will implement an amended health protection law on January 18, 2026, restricting the availability of tobacco inserts used in heated tobacco devices. The new rules prohibit products with a “characterising flavour,” meaning a clearly noticeable taste or smell other than tobacco, derived from additives and detectable before or during use.
Jan.20 by 2FIRSTS.ai
Reynolds American’s Grizzly expands NASCAR presence, to be primary sponsor for 27 Kaulig Racing Cup races in 2026
Reynolds American’s Grizzly expands NASCAR presence, to be primary sponsor for 27 Kaulig Racing Cup races in 2026
Grizzly Nicotine Pouches, a brand of American Snuff Company (ASC), a Reynolds American unit, said it will increase its NASCAR investment in the 2026 season, serving as primary sponsor for a combined 27 races across Kaulig Racing’s two full-time NASCAR Cup Series cars. The company added that Grizzly is already one of NASCAR’s official partner brands across all NASCAR tracks.
Jan.29 by 2FIRSTS.ai
Product | Lost Vape launches “4D portable shisha” device with 3,800mAh battery and up to 80W output
Product | Lost Vape launches “4D portable shisha” device with 3,800mAh battery and up to 80W output
E-cigarette brand Lost Vape has recently listed its open-system DTL device, the ASTARA, on its official website. The company markets the product as “The First 4D Portable Shisha Experience,” highlighting a 360-degree display and audio features. The ASTARA has also appeared on some online sales channels in markets including the UK and Germany.
Feb.03 by 2FIRSTS.ai
Special Report | China’s New Five-Year Plan Highlights “Health-First” Strategy, Providing Policy Context for Tobacco Sector
Special Report | China’s New Five-Year Plan Highlights “Health-First” Strategy, Providing Policy Context for Tobacco Sector
China’s 2026 “Two Sessions” reviewed the draft Outline of the 15th Five-Year Plan, which proposes implementing a health-first development strategy and strengthening the effectiveness of the Patriotic Health Campaign. Although the document does not address specific industries, this public-health governance framework provides a new policy context for observing the future regulation, product strategies, and market development of China’s tobacco and next-generation nicotine sectors.
Industry Insight
Mar.08