According to a report by the Daily Mail on June 12th, the e-cigarette brand ELFBAR has been accused of circumventing UK nicotine laws with their new product ELFBAR AF5000 e-cigarette liquids, which exceed the legal maximum capacity for e-cigarettes.
According to official website information, the AF5000 is equipped with a built-in 2ml e-liquid tank and also includes a separate 10ml refillable oil tank, with a total capacity of up to 5000 puffs.
The Daily Mail reports that "the new product is priced at £12.99 and has a strength equivalent to 240 cigarettes." The European Union has issued warnings to member states about this "dangerous" device, which could potentially lead to a ban across Europe.
Due to concerns that the new product may fall into the hands of young people, some are calling for it to be removed from shelves in the UK.
Steve Brine, former chairman of the House of Commons Health Committee in the UK, stated:
Such cynical behavior comes as no surprise to anyone. These businesses always manage to find ways to protect their profits, which is why the law must stay one step ahead of them.
Former Conservative Party Member of Parliament and pediatric consultant Caroline Johnson stated:
This clearly indicates that the tobacco industry will go to great lengths to circumvent laws in order to addict more people to nicotine products. These new devices are clearly not designed to help people quit smoking, but rather to serve as an alternative source of addiction to generate profits.
In response, ELFBAR stated that the AF5000 is compliant with legal regulations and is currently investigating the alert from the European Union.
A spokesperson said, "We place great importance on product compliance in all global markets and follow necessary steps to meet relevant standards."
Currently, the Medicines and Healthcare products Regulatory Agency (MHRA) in the UK, which is responsible for implementing e-cigarette regulations, has been contacted for input.
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