On February 23, Eastern Standard Time, in the case of VPR Brands LP vs. Shenzhen Wei Bo Li Technology Co., Ltd. for infringement, Wei Bo Li lost the case and ELFBAR was banned from marketing in the United States nationwide for infringing on ELF, a subsidiary of VPR.
According to public records, Shenzhen Weibo Li is a wholly-owned subsidiary of ELFBAR's parent company, Aiqi.
On February 25th at 4:00 PM PST (8:00 AM Beijing time), staff from 2FIRSTS Washington News Center conducted an interview with the North American PR Manager of ELFBAR, Alex, at the TPE exhibition site.
Alex has acknowledged the fact that ELFBAR has lost the case. Alex stated that ELFBAR will introduce a new name, EB Design, in the United States in March, while retaining the original logo design. This TPE exhibition is the last time ELFBAR will be exhibited under this name, and a new name may be launched globally in the future.
ELFBAR logo continues to be used | Image source: ELFBAR official website
The acronym ELFBAR originates from the letters "E" and "B," potentially giving rise to the name EB Design.
When asked about the potential impact of a name change on ELFBAR's US market, Alex stated that suppliers and distributors in the US are aware of the change and have prepared accordingly. Therefore, the market for ELFBAR is not expected to be affected. Additionally, the company's strategic focus on the US market will not change.
According to the latest information, at 11:55 am Beijing time on February 23 (7:55 pm Pacific Standard Time), ELFBAR company contacted 2FIRSTS and provided an update that Weboly would continue to appeal the matter.
On March 1st at 5:00 PM Beijing time, ELFBAR's parent company contacted 2FIRSTS to clarify information regarding their participation in the TPE trade show. They stated that this is not the last time ELFBAR will be using this name at trade shows, despite a temporary restraining order from a regional court. The ELFBAR team plans to continue appealing the decision. Additionally, there are currently no plans to launch a new name globally.
ELFBAR's North American Public Relations Manager, Alex, and 2FIRSTS' David | Image Source: 2FIRSTS Washington News Center.
Related reading:
A US federal court has ruled that ELFBAR has committed trademark infringement and ordered it to cease all marketing activities across the country.
American dealers claim that ELFBAR's removal from the UK market has not affected its top position in the American market.
For more reading, click on the topic to learn more:
A Summary of the ELFBAR600 UK Non-Compliance Recall Incident.
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