According to the UK Vaping Industry Association (UKVIA), between 40% to 60% of disposable e-cigarettes sold in the UK market are fake or do not comply with UK laws and regulations.
According to Doug Dun, the chief executive of the UK Electronic Cigarette Industry Association, there is a significant problem with illegal sales of electronic cigarette products in the UK market. The association receives around 200 to 400 reports per month regarding illegal products. Dun notes that while the e-cigarette market has significant potential, the actions of participants within the industry could ultimately lead to harmful consequences, including a potential ban on sales of e-cigarette products, if they prioritize short-term profits over legal compliance. This presents a serious threat to the industry's growth prospects and retailers' interest in participating in this sector.
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