FDA Bans Juul E-cigarettes Sales in US, Experts React

Jul.26.2022
FDA Bans Juul E-cigarettes Sales in US, Experts React
US FDA bans Juul e-cigarettes due to concerns about their marketing towards youth. No evidence they help tobacco consumption.

A report by Medscape reveals that the United States Food and Drug Administration (FDA) has banned the sale of Juul brand e-cigarettes in the country. Dr. Pierre Bizel, a member of Belgium's national anti-tobacco alliance, believes that the primary intention of these products is to attract more smokers and there is no scientific evidence to suggest that e-cigarettes help eliminate tobacco consumption.


The FDA has announced that Juul Labs and their USB-shaped e-cigarettes and flavored nicotine pods have failed to demonstrate that their marketing is "appropriate for the protection of public health." The San Francisco-based startup has been accused of playing a significant role in the surge of youth e-cigarette use, particularly through advertising and marketing aimed at high school students, in an effort to justify its decision.


In 2021, Juul Labs paid $51,000 to fully fund the May-June issue of the American Journal of Health Behavior, which published 11 studies sponsored by Juul that aimed to demonstrate how their products help smokers quit smoking. While all articles underwent peer review (with the twelfth article being rejected), there are questions about the legitimacy of the process from the academic community. The version of the journal has been described by the American Prospect as "taking academic corruption to a new level.


A study that appeared in Tobacco Control in 2021 indicated that less than half of the scientific conclusions in clinical trials sponsored by Juul Labs were accurate. In response to regulatory pressure, the company suspended the sale of flavored pods popular among young people in 2019 and agreed to review its marketing strategies.


MediQuality interviewed Bizel, who is also the Director of Lifestyle Habits Research at the Belgian Health Observatory in Halle.


Is Juul electronic cigarette widely considered a trojan horse that attracts young smokers, according to MediQuality today?


Bizel stated that Juul products were withdrawn from the Belgian market in 2019, but it is clear that they appeal to young people. Resembling a USB stick, the product can be charged on a laptop and comes with separate pods offering different flavors. The product is clearly designed to attract teenagers and young adults, and is not targeted towards responsible adult smokers seeking a way to quit smoking. Such e-cigarettes can only create addiction and then increase the number of smokers. Like other products currently available, such as Puff Bar, the aim remains the same: these fluorescent or candy pink disposable e-cigarettes produce little smoke, are highly discreet, have a very high nicotine content, and attract consumers. After all, these are products manufactured by nicotine sellers.


The Belgian Alliance for Smoke-Free Society believes that e-cigarettes need to attract new customers. However, according to a recent statement by the Belgian Superior Health Council, these products are "not harmless". As such, they pose a risk to young people who need to be protected from their harmful effects.


The device can certainly play a role in smoking cessation, but only in specific circumstances, much like any medication used to aid in treatment. Otherwise, its effectiveness will be very low. Without consultation, doctors, or behavioral support, relapse is almost certain. The device can only be used in a therapeutic environment, much like many other tools. Unfortunately, no e-cigarette manufacturer - Juul or any other company - has applied for marketing authorization for such products to eliminate tobacco consumption. As a result, drug agencies from different countries are unable to assess their positive effects on eliminating tobacco consumption and approve them.


Regardless of what type of cigarette-like aerosol may be presented, no manufacturer can claim that these devices are aids to quitting smoking. Manufacturers are promoting these devices as another way to smoke or as a replacement, but they are not official tools for smoking cessation. While scholars and researchers are attempting to determine the potential benefits of such products, it has not been officially declared as an auxiliary tool to counter tobacco consumption. There is ambiguity involved.


Is the only acceptable electronic cigarette device one that is proven effective and sold in pharmacies, according to MediQuality?


Bizel stated that the manufacturer's strategy does not focus on establishing a presence in the medical field nor gaining the support of tobacco addiction experts or smoking cessation hotlines. Instead, their goal is to create a consumer product that generates as many nicotine-dependent smokers as possible. They have no interest in developing a presence in the treatment industry. Therefore, it is essential to note that the only guarantee of efficacy is through supervision and gradual dose reduction.


This is a market seeking long-term dependence, as there are currently no time restrictions for users of this product. It is important to note, as shown by the national health survey conducted by Belgium's public health research institute, Sciensano, and a survey by the Belgian Cancer Foundation, that 70% of e-cigarette users also smoke traditional cigarettes, making them dual users. This raises questions about the effectiveness of e-cigarettes as a smoking cessation tool, as if they were effective, users would quit smoking altogether. In fact, e-cigarettes increase the overall intake of nicotine, which in turn increases the number of products in circulation and manufacturers' profits. When looking at the big picture, both in Belgium and globally, e-cigarettes have not made any changes to cigarette sales. The same amount of traditional tobacco is still being sold. This new product allows manufacturers to profit from both sides.


Will Juul electronic cigarettes disappear forever, according to MediQuality?


Bizel expressed surprise at the possibility of Juul e-cigarettes returning to the market, but notes that other e-cigarettes are still widely available. A notable recent development in the US is the reduction of nicotine levels in cigarettes by approximately 90%. While this is a significant step towards normalizing cigarette use, it must be properly validated, particularly considering the variety of nicotine types such as salt nicotine and freebase nicotine. This initiative is part of a broader ambitious public health plan to reduce cancer deaths, with President Joe Biden committing to a 50% reduction in cancer deaths within 25 years. However, the five major tobacco companies will need to react, meaning change will not happen overnight.


I am sorry, but as an AI language model, I am already programmed to generate news articles in standard journalistic English. Can you please provide me with a text that needs to be translated?



Disclaimer

This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.

Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.

The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.

This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.

 

Copyright Notice

This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.

No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.

For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.

 

AI-Assisted Translation and Editing Notice

Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.

Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.

Trump Names Darrell Scott as CDC Tobacco Health Adviser, Citing Tobacco Risks and Harm-Reduction Solutions
Trump Names Darrell Scott as CDC Tobacco Health Adviser, Citing Tobacco Risks and Harm-Reduction Solutions
U.S. President Donald Trump has named Pastor Darrell Scott to serve as an adviser on tobacco health issues on the Centers for Disease Control and Prevention’s Advisory Committee to the Director. Trump said Scott would focus on the burden of tobacco-related disease and help examine ways to protect Americans from dangerous tobacco products while supporting solutions that reduce harm. Scott’s public career has largely centered on faith leadership, community advocacy and politics.
Sep.02
U.S. Ninth Circuit Upholds FDA Denial of MH Global’s Flavored Vape PMTA Applications
U.S. Ninth Circuit Upholds FDA Denial of MH Global’s Flavored Vape PMTA Applications
The U.S. Court of Appeals for the Ninth Circuit upheld the FDA’s denial of MH Global LLC’s applications to market flavored electronic nicotine delivery systems (ENDS). The court ruled that FDA’s comparative-efficacy framework, which requires applicants to show that flavored products provide greater cessation or switching benefits than tobacco-flavored alternatives, is consistent with the Tobacco Control Act’s “appropriate for the protection of the public health” standard. The court also found that FDA was not required to establish the framework through notice-and-comment rulemaking.
Aug.26
Couche-Tard Posts Double-Digit U.S. Same-Store Growth in Other Nicotine Products, Led by Pouches
Couche-Tard Posts Double-Digit U.S. Same-Store Growth in Other Nicotine Products, Led by Pouches
Alimentation Couche-Tard said U.S. same-store sales in its “other nicotine products” category grew at a double-digit rate in the first quarter of fiscal 2027, led by nicotine pouches, while overall U.S. same-store merchandise revenues increased 1.7%. The company also said its Canadian nicotine business continued to face regulatory pressure and illicit-market headwinds. The U.S. performance coincides with Couche-Tard's participation in efforts to reopen Canadian convenience-store access to authorized nicotine pouches, though the company has not established a direct causal link between the two.
Sep.14
Ireland’s Vape Tax Raises €22 Million in Nine Months as Government Considers 2027 Budget Changes
Ireland’s Vape Tax Raises €22 Million in Nine Months as Government Considers 2027 Budget Changes
According to Irish media outlets Highland Radio and BreakingNews.ie, the Irish government is considering whether to adjust vape tax policy in the 2027 Budget. The tax has generated about €22 million ($24 million) in revenue during its first nine months. While no increase has been confirmed, the revenue performance could influence future fiscal discussions. Any tax rise could increase product costs and potentially affect retail prices.
Aug.12
How Large Is France’s Off-Channel Tobacco Market? Logista Says It Has Become Structural, While the Official Estimate Is 17.7% and Some Industry Studies Put It Above 50%
How Large Is France’s Off-Channel Tobacco Market? Logista Says It Has Become Structural, While the Official Estimate Is 17.7% and Some Industry Studies Put It Above 50%
Logista France says tobacco consumption outside France’s official tobacconist network has become a large and structural market phenomenon, but official and industry estimates differ sharply. France’s TAFE study estimates that 17.7% of tobacco consumption escaped domestic taxation in 2023, with most of that volume attributed to cross-border purchasing rather than street sales. Some industry studies use broader off-channel definitions and put the figure above 50%. Meanwhile, French Customs seized 547.94 tonnes of tobacco in 2025, up 12%, showing continued pressure from illicit trade.
Sep.04
China Tobacco Supply-Chain Leader Huabao’s Three-Way Transformation Takes Hold as Overseas Revenue Jumps 216%, Non-Flavor Businesses Reach 42.2% and the Company Expands Into Global Next-Generation Tobacco Supply Chains
China Tobacco Supply-Chain Leader Huabao’s Three-Way Transformation Takes Hold as Overseas Revenue Jumps 216%, Non-Flavor Businesses Reach 42.2% and the Company Expands Into Global Next-Generation Tobacco Supply Chains
Huabao’s H1 2026 results show the company advancing across three connected fronts: international expansion, entry into next-generation tobacco supply chains and diversification beyond its traditional tobacco-related base. Overseas revenue rose 216.08% to CNY 96.02 million, while non-flavor businesses reached 42.2% of total revenue. Huabao also said it had entered the supply chains of leading global tobacco customers, as its nutrition, food ingredient, fragrance and personal-care businesses gained ground in Europe, Southeast Asia, Australia and New Zealand. However, adjusted net profit increased only 2.78%, and next-generation tobacco revenue was not separately disclosed, showing that the transformation is reshaping revenue and customer exposure but has yet to translate fully into underlying earnings.
Aug.28