On May 27th, local time, SMOORE International unveiled its global first ceramic core disposable vaping solution in Birmingham, England. This series of solutions is named "FEELM Max".
At this exhibition, Simaler brings more than 10 disposable products with different functions and appearances, all equipped with revolutionary technology that addresses pain points in the disposable product experience. This continues their approach of developing one generation, reserving one generation, and commercializing one generation of technology.
Backed by ceramic core technology, FEELM Max has undergone three major breakthrough upgrades.
Disposable products are becoming a new engine for growth in the electronic vaporizer market. According to a report by Sullivan, the global disposable market reached $2.13 billion in 2021, representing 22.7% of the electronic vaporizer market. It is expected that from 2022 to 2026, the global disposable market will grow at an annual rate of over 28%, making it one of the fastest-growing categories in the global electronic vaporizer market.
As a leading global electronic atomization company, Smore's progress in the disposable category has attracted much attention. In late March of this year, Smore announced at its performance release conference that it would comprehensively enter the disposable market overseas this year, with a focus on using its years of R&D technology reserves to improve the taste of disposable solutions. At the Birmingham exhibition, the world's first ceramic atomization core disposable solution was finally revealed.
FEELM Max Ceramic Core Disposable Atomization Solution is a new generation of long-lasting ceramic core developed over two years based on FEELM's long-term research and development in ceramic technology. This ceramic core has a significant improvement in overall puff count, atomization efficiency, and flavor restoration. The FEELM Max solution also features a constant power control program, coupled with the high stability of ceramic material, to greatly enhance the consistency and stability of disposable products' flavor.
We use ceramic atomization cores, which, compared to mainstream disposable liquid storage cotton products on the market, significantly improve the utilization rate of atomized liquid. This means that for the same amount of atomized liquid, consumers can enjoy more puffs and get more value for their money," said Steven Yang, Director of R&D for the SiMoLFEELM Business Group.
According to reports, this solution has achieved a significant upgrade in the three dimensions of "more nozzles, better taste, and higher consistency" compared to other technology products. By replacing the liquid storage cotton with a ceramic core, it effectively reduces the waste of atomized liquid caused by the liquid storage cotton, and increases the number of nozzles by at least 25% under the same injection volume, resulting in improved taste and consistency.
FEELM Max utilizes a ceramic core to create micro-porous atomization, resulting in nano-level particles that provide a new silky smooth mouthfeel in disposable products. Compared to mainstream products, this technology increases smoothness by over 30%. Additionally, FEELM Max includes a new constant power control system to avoid flavor decay during use, ensuring flavor and vapor consistency of over 95% and achieving maximum consistency.
Meanwhile, FEELM Air's global customers have also been announced and will soon be launching in different markets such as South Korea, Japan, and the European Union. The aforementioned products were showcased simultaneously at the Birmingham exhibition.
Where does SIMO's confidence come from in helping the industry break out of the low quality vicious circle? How does SIMO have the confidence to help the industry escape the cycle of low quality products?
The current global disposable market is experiencing a phase of rapid growth, but the problems it hides are gradually coming to light. There is a lack of innovation in technology and a wide disparity in quality, which has resulted in most brands prioritizing profit over sustainable development. Consequently, the entire industry has fallen into a vicious cycle of low quality and low prices that is difficult to escape.
Several experts in the industry believe that to solve the issue of excessive competition in the disposable industry, not only is technological innovation necessary, but also the creation of new products that cater to the future. At the Birmingham exhibition, Saimoer presented a series of disposable products that promote eco-friendliness, which many experts and brands saw as a step in the right direction.
As an example of their environmentally friendly disposable products, they have used aluminum foil as the main body to reduce packaging material consumption, decrease environmental impact, and create a unique design that breaks away from the homogeneity of disposable products. This product recently won the prestigious German Red Dot Award, also known as the "Oscar" of the global industrial design industry, thanks to its green and sustainable design principles.
It has been reported that Saimo has recently launched the FUTURE series, which focuses on environmental protection, carbon reduction, and green themes. The series includes materials that are recyclable, decomposable, and environmentally-friendly, as well as featuring minimalist and sustainable designs. In the future, Saimo will continue to expand its "FEELM Max technology resource library" to create high-quality disposable products based on green technology.
Behind Simoer's comprehensive entry into the disposable market, which helps the industry escape from cut-throat competition and transition from low quality to high quality, is its technological confidence developed through long-term investment in the field of electronic atomization. In 2021, Simoer's R&D expenditure reached 670 million yuan and it plans to invest 1.68 billion yuan in R&D this year, exceeding the sum of the past six years.
In addition, SMOK's subsidiary brand VAPORESSO announced their open-source technology solution COREX and showcased three products featuring the COREX solution at the exhibition: the powerful LUXE X pod system with interchangeable cartridges, the innovative xTank, and the Gen PT60/80S.
Source: Sina Finance.
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