FEELM, the flagship atomization technology brand from SMOORE, unveiled today at the 2022 UK Electronics Expo in Birmingham the world's first disposable e-cigarette solution series with ceramic core - FEELM Max. By introducing this solution and showcasing its cutting-edge ceramic core heating technology, FEELM is pioneering the use of ceramic cores in the emerging category of disposable e-cigarettes.
As a rising category with increasing market share, disposable e-cigarettes have become increasingly popular since 2020. According to Frost & Sullivan’s estimates, the market size of disposable (closed system) e-cigarette products has grown to around $21.25 billion in 2021, accounting for 22.7% of the global e-cigarette device market share. It is expected to have a GAGR of over 28% from 2022 to 2026, making it the fastest-growing category among all e-cigarette products. By 2022, the market size of disposable e-cigarettes is expected to reach over $2.72 billion, accounting for more than 43% of closed system e-cigarette products.
However, nearly all existing disposable e-cigarettes come equipped with cotton wicks, which produce relatively large aerosol particles that result in inefficient deposition of inhaled particles in the lungs, leading to low nicotine delivery and satisfaction, and a rough feeling. The soft cotton wick cannot form a stable structure, resulting in high leakage rates and an unpleasant burnt taste. Uneven heating of the cotton wick can also lead to weaker flavor density, causing the e-cigarette experience to gradually fade. Additionally, the selling point of most disposable e-cigarettes currently focuses on high puff count.
In order to address three pain points, FEELM has launched the world's first ceramic-core disposable electronic cigarette solution, aimed at providing a more powerful, reliable, and efficient vaporizing "engine" for the next generation of disposable electronic cigarettes. Like the internal combustion engine, the ceramic-core engine boasts high thermal efficiency, lightweight and compact size, and manoeuvrability, marking the arrival of the second industrial revolution. Since the launch of FEELM Air in January 2022, FEELM Max is expected to lead another ceramic-core revolution in the global electronic cigarette industry.
This revolutionary e-cigarette solution significantly improves the efficiency of e-liquid through its cotton-free structure and micro-porous ceramic core. As a result, compared to traditional one-time use e-cigarettes with cotton wicks, it produces 25% more vapor with the same volume of e-liquid. Additionally, the ceramic core creates smaller evaporated aerosol particles, offering an unprecedented smooth experience and minimizing residue in the throat. Compared to cotton wick e-cigarettes, smoothness is also increased by 30%. The ceramic core ensures continuous vapor production, resulting in a rich flavor until the last puff.
Compared to cotton wick e-cigarettes, the FEELM Max has an overall harm reduction performance increase of 46%, with an extremely low e-liquid leakage rate of less than 0.03%, thanks to its maze leak-proof technology. The small evaporative aerosol particles produced by FEELM's ceramic core tend to deposit more in the lungs, leading to greater and quicker satisfaction. Additionally, FEELM's patented flavor-lock technology offers customized flavor release through temperature control.
In early 2022, the FEELM Max was adopted by a professional e-cigarette retailer in the UK. The retailer partnered with FEELM to release a super-thin disposable product fitted with FEELM ceramic coils. The product is light, compact and designed specifically for smoking cessation. In April, the two partners attended the largest e-cigarette promotional event in the world to distribute disposable e-cigarettes to adult smokers in London and Manchester seeking to quit smoking.
At the 2022 UK Vape Expo, FEELM showcased a range of innovative disposable e-cigarette solutions, including environmentally friendly, non-nicotine options and hygienic, dust-resistant models. These products were awarded the 2022 Red Dot Product Design Award for their green product concept and cutting-edge design. Unlike traditional plastic disposable e-cigarettes, the environmentally friendly, non-nicotine disposable e-cigarette features a structure made from recyclable and reusable paper and aluminum foil, while the hygienic, dust-resistant model comes with a twist nozzle to prevent contact with unclean surfaces, inspired by lipstick.
Another award-winning solution showcased during the event was FEELM Air, which boasts of being the world's thinnest ceramic-core electronic cigarette solution. FEELM partnered with its global customers to showcase a range of electronic cigarette products utilizing the FEELM Air solution. Additionally, a timetable for the global launch of FEELM Air in 2022 will be announced.
Source: Business Wire
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