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On May 13th in the UK, technology brand FEELM, a subsidiary of Smoore, announced in Birmingham the launch of the FEELMMax, the world's first disposable ceramic core atomization solution, which has been upgraded and is now available for commercial use on a large scale.
The solution brings three major breakthrough innovations in the areas of thermal technology, electronic control technology, and structural materials technology. These innovations include the global debut of a ceramic core S1, a constant power energy management system, and a transparent window design, resulting in a one-time product that boasts a 30% increase in output, extreme purity and smoothness, consistent quality, and transparent design. Additionally, FEELM announced plans to establish the world's first end-to-end recycling system for one-time use products in the UK.
On May 13, UK time, the technology brand FEELM under the tobacco giant Smoore held a press conference in Birmingham, UK to announce the launch of their new and upgraded product, the FEELM Max - the world's first disposable vaping solution with ceramic cores. The product has been made available for commercial use on a large scale. Image source: Smoore.
On the day of the event, executives from various brands such as BAT, Yooz, KIWI, and Totally Wicked were present to witness the launching ceremony. Representatives from Yooz, Totally Wicked, and KIWI each gave speeches on stage. They acknowledged FEELM as a leading brand in the global e-vapor industry and committed to working alongside FEELM to develop more innovative and compliant products, with the aim of improving the consumer experience through technological innovation.
Three major breakthrough innovations: Ceramic-core S1 redefines the industry standard for 2ML pod systems.
In recent years, disposable closed systems have become the fastest growing category in the electronic vaporization industry. According to Frost Sullivan's predictions, the growth rate of disposable products will reach 31.7% in the next five years, and by 2027, they are expected to hold over 50% of the market share in the electronic vaporization industry.
FEELM, a leader in the global electronic vaporization industry, debuted the world's first ceramic core disposable solution, FEELM Max, in May of last year. The upgraded FEELM Max now offers three breakthrough innovations in heating technology, electronic control technology, and structure and material technology: the world's first ceramic core S1, a constant power energy management system, and a transparent window design. These advancements provide a more consistent experience, with over a 30% increase in puffs, extreme purity and smoothness, consistent quality, and a transparent design, all while meeting regulatory requirements for large-scale production and shipping.
FEELM Max has undergone a rapid upgrade, thanks to FEELM's long-term investment and accumulation in ceramic core heating technology research and development. According to financial reports, in 2022, SMORE will continue to increase investment in improving research and development capabilities, with a total research and development expenditure of 1.372 billion Yuan, a year-on-year increase of 104% compared to 671 million Yuan in 2021.
On May 13th, the global debut of FEELM Max, equipped with ceramic core S1 technology, was announced in the UK. This technology allows for a 30% increase in puffs with 2 milliliters of atomized liquid to reach 800 or more, redefining the new industry standard for 2ML puff count. Image source: Smith Moore.
The upgraded FEELM Max features the latest generation of ceramic core S1, which significantly improves the number of puffs and flavor while meeting compliance standards for disposable products. Compared to other disposable products on the market, FEELM Max greatly improves the utilization rate of e-liquid, increasing the number of puffs by over 30% for the same capacity. With 2ml of e-liquid, it can support over 800 puffs, redefining the industry standard for 2ml e-liquids and providing consumers with more value for their money.
The ceramic core S1 can significantly reduce impurities emitted by the heating element, aldehydes and ketones in smoke, and residue in the mouth, achieving an ultra-pure user experience. Additionally, its particle size has been improved by 55%, allowing for an extremely smooth sensation. When used with a constant power energy management system, FEELM Max greatly enhances the consistency of atomization volume and flavor, resulting in an atomization consistency of over 95% and a flavor consistency improvement of 35%, providing a consistent experience with every use.
In addition, FEELM Max boasts a unique transparent window design that allows users to monitor their usage progress in real-time, easing any anxiety related to product use and enhancing the overall differentiated and premium sensory experience. As a result of this feature, FEELM Max has been honored with the prestigious German Red Dot Design Award, often referred to as the "Design Oscars".
Actively embracing compliance to help the industry enter a new era of compliance.
This year, there has been widespread media coverage and regulatory attention on some disposable products due to issues such as excess fluid injection and environmental concerns overseas. Han Jiyun, president of FEELM, has acknowledged these issues and stated that as a leading brand in the industry, FEELM hopes to help usher the industry into a new era of compliance with the commercial release of FEELM Max. In the future, FEELM will continue to adhere to regulations and self-regulation, and bring new experiences to global consumers through technological innovation.
Since April, FEELM has been actively participating in the Vapril campaign in the UK and engaging with local consumers through sharing their FEELM Max experience. Recognizing the lack of channels for harm reduction information for the users, FEELM has partnered with the top UK market research company, One Poll, to output a consumer insight report. The report has been widely covered by top UK media such as Mirror, The Sun, and Express, providing important insights into harm reduction information for policy makers, regulatory bodies, think-tanks, and government officials in the UK.
As the demand for disposable products increases globally, concerns over environmental pollution are growing due to the difficulty in recycling their "use once and throw away" feature.
At the press conference, Symor announced a joint venture with Yueke to launch the world's first end-to-end recycling system for disposable products in the UK. Manufacturers, brand owners, retailers, consumers, and compliance processing agencies will all participate in the construction of this system. Consumers can recycle their disposable products through two major channels, express delivery companies and retail stores, and receive corresponding benefits. Additionally, the professional recycling organization that Symor collaborated with will offer an environmentally-friendly solution that includes 100% dismantling and 0 landfill. Symor stated that this system can minimize the impact of disposable products on the environment and achieve sustainable development in the industry.
On May 13th, in the United Kingdom, Han Jiyun, Senior Vice President of Smoore International Holdings and President of FEELM, along with several executives of various brands, attended the FEELM Max product launch event. Image source: Smoore International Holdings.
At a press conference, Du Bing, CEO of Yooz International, stated that Yooz and FEELM began their collaboration five years ago, similar to the legendary partnership between Microsoft and Intel. The two companies overcame various challenges together and revolutionized the global electronic vaporizer industry. Yooz's new product, equipped with FEELM MAX technology, will soon debut in more than 40 markets worldwide.
The CEO and founder of leading Italian brand KIWI Vapor, Matteo Sparasino, introduced the brand, while Liam Calliarini, the UK National Manager for KIWI's head brand, expressed the intention to partner with FEELM to drive technological and business innovations. Calliarini mentioned using FEELM's latest technology to provide consumers with better products and experiences. On the other hand, the CEO of Totally Wicked, Marcus Saxton, emphasized how FEELM's disposable product technology improves consumer experience and that Totally Wicked has a responsibility to participate in developing a full-cycle recycling system as part of the e-cigarette industry's social responsibility. He stressed that taking action is necessary for promoting industry sustainability.
According to reports, the first batch of customer products equipped with the FEELM Max solution are set to hit markets such as the UK, the EU, North America, and the Middle East. Customers have stated that the product is currently the best disposable technology solution available, achieving a balance between taste and number of puffs. This product will lead the disposable industry into the era of ceramic core technology, providing consumers with a better vaping experience.
Source: Smartmore International.
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