Finland Proposes Regulation on Nicotine Pouches to Combat Addiction

Regulations by 2FIRSTS.ai
Mar.14.2024
Finland Proposes Regulation on Nicotine Pouches to Combat Addiction
Finnish government aims to regulate nicotine pouches under tobacco laws to limit youth usage and health risks.

According to Finnish media YLE, the Finnish government is attempting to bring smokeless tobacco product - nicotine pouches under the jurisdiction of tobacco laws. Nicotine pouches are small packets that users can place in their mouths to consume. This product does not contain tobacco, and users can use it by placing it in their mouths like Swedish snus.

 

In order to limit the nicotine content in nicotine pouches, the government is proposing to cap the nicotine content at 20 milligrams per gram of product. Additionally, the government is looking to ban online sales of nicotine pouches and restrict the range of flavors to reduce their appeal to young people.

 

In the future, retailers of nicotine pouches will need to obtain sales licenses, while importers will face restrictions, pending approval from parliament on government proposals. The proposed legal reforms aim to prevent health risks and reduce the use of oral nicotine among young people.

 

The Finnish health agency THL classifies nicotine as an addictive stimulant. In 2023, the government issued a statement pointing out that nicotine can cause blood vessels to constrict, increase blood pressure, and make individuals more susceptible to heart arrhythmias.

 

The Ministry of Social Affairs and Health has taken the lead on this legislative proposal, and the government will submit it to the legislature for review this spring.

 

According to reports, the smuggling of oral tobacco products from neighboring Sweden into Finland has significantly decreased due to the widespread use of strong nicotine pouches.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

BAT Launches glo Hilo in Italy, Plans to Add 16 Local Production Lines to Support Mass Manufacturing and Export
BAT Launches glo Hilo in Italy, Plans to Add 16 Local Production Lines to Support Mass Manufacturing and Export
BAT Italy has launched the new heated tobacco device glo Hilo in Milan, with sticks 100% made in Italy. The company plans to add 16 new production lines at its Trieste hub to support manufacturing and exports, as part of a €500 million investment in Italy’s next-generation tobacco sector.
Oct.24 by 2FIRSTS.ai
Lancashire Police Seize £200K Worth of Illegal Cigarettes and Vapes, Six Arrested
Lancashire Police Seize £200K Worth of Illegal Cigarettes and Vapes, Six Arrested
Lancashire Police seized nearly £200,000 worth of illicit cigarettes and vapes, arrested six suspects, and closed three shops under Operation Wanderstar. Raids on 22 premises across the county also uncovered counterfeit cash, hidden tobacco stashes, and frozen bank accounts linked to suspected money laundering.
Oct.29 by 2FIRSTS.ai
PMI Q3 2025 Earnings: Net Revenues Reach $10.85 Billion, Smoke-Free Products Account for 41% of Sales
PMI Q3 2025 Earnings: Net Revenues Reach $10.85 Billion, Smoke-Free Products Account for 41% of Sales
PMI reported strong third-quarter 2025 results, underscoring the continued success of its smoke-free transformation. Net revenues rose 9.4% year-over-year to $10.85 billion, driven by robust growth in the smoke-free segment, which now accounts for 41% of total net revenues and over 42% of gross profit.Despite a 3.2% decline in cigarette shipments, combustible revenues climbed 4.3% thanks to strong pricing.
Oct.21
ARAC to 2Firsts | FDA’s Nicotine Pouch Pilot: What Hasn’t Changed Matters Most
ARAC to 2Firsts | FDA’s Nicotine Pouch Pilot: What Hasn’t Changed Matters Most
In a contribution to 2Firsts, U.S. regulatory consultancy ARAC analyzes the FDA’s nicotine pouch PMTA pilot, cautioning that core evidentiary standards remain unchanged. The firm warns against overinterpreting the pilot and urges companies to act now rather than wait for uncertain regulatory shifts.
Oct.21
2Firsts Observations | Two Months After Launch, BAT’s VELO Shift Draws Attention for Non-Traditional Design as Some Users Call for Higher Nicotine Strength
2Firsts Observations | Two Months After Launch, BAT’s VELO Shift Draws Attention for Non-Traditional Design as Some Users Call for Higher Nicotine Strength
British American Tobacco (BAT) introduced the VELO Shift nicotine pouch in September 2025, featuring a hexagonal outer can and an oval-triangle pouch shape that departs from traditional designs. Two months after launch, the product is available in the U.K., U.S. and Sweden. Social-media feedback indicates the design has been well received, while some users are calling for higher nicotine strength.
Nov.06 by 2FIRSTS.ai
PMI Japan Unveils Limited-Edition IQOS ILUMA i “Galaxy Blue,” Priced Around $47
PMI Japan Unveils Limited-Edition IQOS ILUMA i “Galaxy Blue,” Priced Around $47
Philip Morris Japan announced it will release the limited-edition IQOS ILUMA i “Galaxy Blue” across IQOS stores nationwide starting October 29, priced at JPY 6,980 including tax (about USD 47). The new model features a space-themed design, with a members-only promotion to run at the Nagoya IQOS store.
Oct.29 by 2FIRSTS.ai