Forbes Study: E-cigarette is Better Aid for Quitting Smoking

Industry Insight by 2FIRSTS.ai
Apr.01.2024
Forbes Study: E-cigarette is Better Aid for Quitting Smoking
E-cigarettes more effective in helping smokers quit than traditional methods, according to recent study in emergency medical journal.

According to the latest report from Forbes, e-cigarettes can help people quit smoking, even more successfully than traditional methods like nicotine patches. Recent experimental results published in an emergency medical journal show that among nearly 1000 smokers waiting in the emergency rooms of six hospitals in the UK, those who were given e-cigarettes were more likely to successfully quit smoking compared to those who only received written guidance for quitting. The success rate of those who received e-cigarettes was 76% higher.

 

According to a recent study published in the Emergency Medicine Journal, individuals who were provided with free e-cigarettes were more likely to quit smoking compared to those who only received paper promotional materials. The study, which involved nearly 1000 smokers in the emergency rooms of six hospitals in the UK, found that those who received e-cigarettes had a 76% higher likelihood of quitting smoking.

 

In addition to providing e-cigarette starter kits, researchers also offered smoking cessation advice to participants and guided them to local "quit smoking services." As a control group, some individuals only received written recommendations about local "quit smoking services." The study results showed that six months later, nearly a quarter of those who received e-cigarettes reported that they had quit smoking, which was significantly higher compared to the 13% in the control group.

 

Research findings further demonstrate that even among individuals who use e-cigarettes but have not quit smoking, they still have a higher likelihood of trying to quit smoking compared to the control group. Their daily cigarette consumption is also lower than when they initially started using e-cigarettes. The final cessation rates for both groups are relatively low, with a cessation rate of 7.2% for those who use e-cigarettes and 4.1% for the control group, as confirmed by carbon monoxide breath tests.

 

Although e-cigarettes pose certain risks, they are much less harmful compared to smoking tobacco. Caitlin Notley, a research fellow at the University of East Anglia and one of the study's lead authors, stated in a press release, "We know that e-cigarettes are far less harmful than smoking tobacco, and they have been shown to help smokers quit.

 

Another researcher from the University of East Anglia, Ian Pope, stated: "In 2019, smoking caused nearly 75,000 deaths in the UK, making it the leading cause of preventable deaths and diseases in the country. Switching to e-cigarettes could save thousands of lives." The team believes that if their plan is widely implemented, it could help over 22,000 people successfully quit smoking every year.

 

In addition to supporting the use of e-cigarettes as a smoking cessation tool, the trial also demonstrated the possibility of conducting interventions in hospital emergency departments. Pop said, "The emergency department provides an opportunity to reach those who may not have the motivation to quit smoking, or may lack the knowledge or resources to access 'quit smoking services'." Most participants in the trial lived in impoverished areas, where more people are unemployed or unable to work due to illness or disability, so this approach could potentially help more disadvantaged communities."

 

Lion Shahab, co-director of the Tobacco and Alcohol Research Group at University College London, praised the study, describing it as a way to achieve "brief interventions" that can be easily implemented within existing healthcare services to make use of waiting times. The researcher, who was not involved in the trial, stated in a press release that this approach could have a positive impact on reducing health inequalities.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

New Zealand Associate Health Minister Casey Costello Warns on Illicit Cigarettes as Legal Tobacco Sales Halve Over Decade
New Zealand Associate Health Minister Casey Costello Warns on Illicit Cigarettes as Legal Tobacco Sales Halve Over Decade
New Zealand Associate Health Minister Casey Costello said legal tobacco sales in the country have fallen by more than half over the past decade, with sales declining more than 20% in 2025 compared with the previous year. She warned that the decline may not fully reflect lower smoking rates, as increased availability of illicit cigarettes could also be contributing. The government said it would continue strengthening tobacco and vape retail enforcement while monitoring the impact of illicit tobacco on public health and tax revenue.
Aug.26
Altria Smokeable Profit Rises 2.4% as Marlboro Share Falls and U.S. Discounts Gain
Altria Smokeable Profit Rises 2.4% as Marlboro Share Falls and U.S. Discounts Gain
Altria’s second-quarter results show a U.S. nicotine market splitting across price, product and regulation. Smokeable profit rose 2.4% as Marlboro pricing offset lower volumes, while discount brand Basic gained share among value-conscious smokers. In oral nicotine, on! PLUS expanded distribution but faced intensifying competition from ZYN and Velo. NJOY remained off the market as patent and regulatory hurdles delayed its return. The broader lesson: U.S. growth increasingly depends on price-tier strategy, retail execution, authorisation and enforcement readiness across the industry.
Special Report
Jul.31
Indiana’s Foreign-Made Vape Ban Takes Effect, Forcing Brands and Retailers to Adjust Supply Chains
Indiana’s Foreign-Made Vape Ban Takes Effect, Forcing Brands and Retailers to Adjust Supply Chains
A new Indiana law restricting the sale of foreign-made vape products has taken effect, requiring retailers to adjust inventory and sourcing practices. According to The Sun, WDRB and other reports, some local vape shops are reviewing product origins and supplier information to comply with the new requirements. The measure represents a broader shift in U.S. vape regulation, with oversight expanding beyond product authorization and sales rules toward manufacturing origin and supply-chain management.
Jul.24
South Korea’s New Vape Rules Raise Bar for E-Liquid Makers and China-Linked Supply Chains, Expert Says
South Korea’s New Vape Rules Raise Bar for E-Liquid Makers and China-Linked Supply Chains, Expert Says
South Korea’s new vape regulations are reshaping the e-liquid market, raising compliance requirements for manufacturers, retailers and overseas suppliers. In an interview with 2Firsts, Korean nicotine products specialist Sam Kim discusses licensing barriers, inventory impacts, China-linked supply chains, and emerging regulatory challenges around nicotine analogues, nicotine-free products and DIY mixing. The Korean case may offer broader insights as governments worldwide adapt to rapidly evolving nicotine products.
Jul.16
South Korea Vape Strategies Diverge as BAT Reconsiders Exit and PMI Takes VEEV to About 14,000 Stores
South Korea Vape Strategies Diverge as BAT Reconsiders Exit and PMI Takes VEEV to About 14,000 Stores
BAT Rothmans says it previously considered exiting South Korea's vaping market because of competitive pressure from unregulated products, but is now reassessing conditions following changes to the country's nicotine regulatory framework. Vuse and other BAT vaping products remain available through existing distribution channels. The statement followed a South Korean media report that interpreted BAT's broader withdrawal from selected Vapour markets as a full exit from South Korea. Meanwhile, Philip Morris International launched VEEV inPRIME in the country in June and began expanding distribution to around 14,000 convenience stores and other retail channels in July. The contrasting moves highlight differing investment strategies as South Korea's regulated vaping market evolves.
Aug.14
Product | JNR Launches Crown Shisha 100K for International Wholesale, Pairing 58ml Capacity With Triple-Mesh DTL Design
Product | JNR Launches Crown Shisha 100K for International Wholesale, Pairing 58ml Capacity With Triple-Mesh DTL Design
JNR released the Crown Shisha 100K on August 14, 2026, positioning the ultra-high-capacity disposable around a direct-to-lung (DTL) e-shisha experience. The device combines a 58ml e-liquid capacity, triple 1.0Ω mesh coils and a 1,300mAh rechargeable battery, with JNR claiming up to 100,000 puffs. Adjustable airflow, battery and e-liquid status displays, a leather-style exterior and a shisha-inspired sound effect further differentiate the product. JNR is currently promoting the device through international wholesale and distribution channels, while a specific first retail market has not been disclosed.
Aug.31