Future of UK E-cig Market: Pod System Brands Capitalizing on Disposable Ban

After the UK government announced a complete ban on the sale of disposable e-cigarettes and imposed restrictions on the flavors of refillable e-cigarettes, will the UK market shift towards pod system products? Which brands that primarily focus on disposable e-cigarettes are already positioning themselves in the pod system track? 2FIRSTS has compiled a list of disposable e-cigarette brands in the UK that are simultaneously embracing the pod system trend.

The UK smoking action group, ASH, released a report in August 2023 ranking three different categories of e-cigarettes in the country. The data was obtained from a survey conducted by the statistical research firm, YouGov. YouGov uses online methods for market research and public opinion polls, collecting responses from invited internet users and weighting them based on demographic information.

Its statistical data shows:

• The most popular disposable e-cigarettes are Elf Bar 600 (55%), Lost Mary BM500 (23%), Crystal Bar (16%), Elux Legend Mini (13%), and Geek Bar (11%). 
• The preferred pod system brands are Vuse (23%), Juul (17%), and Elf Bar Mate (13%). 
• As for open system brands, Aspire (18%), Smok (17%), Innokin (14%), and GeekVape (10%) are the most popular choices.

However, before the UK government banned disposable e-cigarettes, brands such as ELFBAR, Lost Mary, SKE, and Elux had already positioned themselves in the pod system market. These disposable brands' interchangeable cartridge products were even ranked high on the best-selling charts of online e-cigarette stores in the UK.

Here is a rundown of some brands:

Elfbar Elfa Pro

The ELFA PRO device comes with a 2ml pod filled with 20mg nicotine salt e-liquid and is equipped with a 500mAh battery. It supports USB-C charging. This product is available on the VPZ e-cigarette online store in the UK, with a selling price of £5.99. It includes one Elfa Pro device and pod.

Lost Mary TAPPO

The TAPPO device, which includes a 2ml e-liquid pod containing 20mg of nicotine salt, is capable of delivering around 600 puffs. It is equipped with a 750mAh battery and supports USB-C charging. This product is available on the VPZ online store in the UK, with a price tag of £8.99, which includes both the TAPPO device and a pod.

SKE Crystal Plus

The product comes equipped with a 2ml e-liquid cartridge containing 20mg of nicotine salts and a 400mAh battery. It also offers 15 different flavors of pods. On the e-cigarette online store vapeuk, it is priced at £9.90 for a package including one device and two pods.

Elux Zero N

The product features a 2ml refillable cartridge containing 20mg nicotine salt e-liquid, providing approximately 600 puffs. It comes equipped with a 400mAh battery and supports Type-C USB charging. Available for purchase on the e-cigarette online store vapeuk, the product is priced at £9.9 and includes 1 device and 2 pods in the package.