UK Government Bans Sales of Disposables, Tobacco Stock Prices Plummet

Regulations by 2FIRSTS, edited by Sophia
Jan.30.2024
UK Government Bans Sales of Disposables, Tobacco Stock Prices Plummet
The UK government's ban on sales of disposable e-cigarettes causes stock prices for Supreme and Chill Brands to plummet.

According to a report by British media outlet Shares Magazine on January 29th, the UK government recently announced a ban on the sale of disposable e-cigarettes, causing a sharp decline in the stock prices of e-cigarette suppliers Supreme (SUP) and Chill Brands (CHLL) during morning trading. Specifically, Supreme's stock price dropped by over 6% to 98.50 pence, while Chill Brands' stock price plummeted by over 20% to 3 pence.

 

Last year, British Prime Minister Rishi Sunak announced at the Conservative Party conference that he would implement strict measures to restrict the legal age for smoking and prevent youth smoking. However, this ban did not have an impact on British American Tobacco (BATS). On the contrary, the company's stock price rose over 1% to £23.72 in early morning trading.

 

FTSE 100 companies expressed their support last November for a new regulation that would enable the e-cigarette industry in the UK to achieve a smoke-free status. According to Russ Mould, the UK chief of the company, they believe that minors should not be using e-cigarettes, which is why they wish to prohibit the sale of candy, dessert, and soft drink-flavored e-cigarettes. Additionally, they hope to introduce new management regulations for the sales channels and methods of e-cigarettes.

 

A financial advisor from investment firm AJ Bell has commented on the increasing sales of e-cigarettes in recent years, noting that many manufacturers and suppliers have been capitalizing on this trend by introducing more products. However, strict government regulations on e-cigarettes could potentially impede the company's profits. This applies to both Chancellor Sunak's recent remarks and the government's overarching desire to discourage young people from smoking.

 

This decision to ban disposable e-cigarettes has been welcomed by the Waste and Resources Action Programme (WRAP). The organization states that the use of single-use e-cigarettes consumes a large amount of natural resources and contributes to plastic and electronic waste, causing environmental pollution. Moreover, disposable e-cigarettes can potentially trigger fires in waste disposal facilities, requiring the amount of lithium equivalent to 5000 electric car batteries each year.

 

According to estimates, approximately five million disposable e-cigarettes are discarded every week, equivalent to eight discards per second. Despite the availability of reusable e-cigarettes to aid in smoking cessation, and the association between disposable e-cigarettes and children's usage, WRAP strongly supports the ban.

 


 

"UK Disposable E-Cigarette Ban" Series Report

 

Policy Updates
【1】UK Government Announces Ban on Disposable E-Cigarettes
【2】Original Text of UK Government's Disposable Ban Announcement

 

Market Dynamics
【1】After UK Disposable Ban: Retailers Clearing Stock, Major Distributors Turning to E-liquids and Open-Systems
【2】UK Announces Disposable E-Cigarette Ban: Smoore and Yinghe Technology Stock Prices Decline

 

Various Perspectives
【1】Black Market or Opportunity? Insiders' Perspectives on UK Disposable Ban

【2】Interview with Arcus Managing Director: Ban Will Lead to Black Market Surge, Manufacturers should Switch to Open Systems

 

Business Review

【1】Disposable Ban Impact: Is Smoore's Strategic Layout Empty Again?

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Thai Police Seize Over 20,000 Smuggled E-Cigarettes from Malaysia Worth Approximately $260,000
Thai Police Seize Over 20,000 Smuggled E-Cigarettes from Malaysia Worth Approximately $260,000
Thai highway police arrested a 41-year-old woman in Ratchaburi for smuggling 23,760 e-cigarettes worth $260,000 from Malaysia. The bust is part of a broader crackdown on cross-border smuggling networks.
Jul.24 by 2FIRSTS.ai
Interview with NASTY Founder: How a Market-Specific Brand Strategy Led to Rapid Success in South Africa
Interview with NASTY Founder: How a Market-Specific Brand Strategy Led to Rapid Success in South Africa
In an interview with 2Firsts, NASTY founder Pak Din explains how the brand quickly rose to the top of South Africa’s vape market by leveraging early planning and a localized strategy, successfully seizing the first-mover advantage in this emerging market.
Jul.03
2Firsts Compliance Brief|Issue #1 Thresholds & Shakeups: Inside the New Wave of U.S. Compliance Consolidation
2Firsts Compliance Brief|Issue #1 Thresholds & Shakeups: Inside the New Wave of U.S. Compliance Consolidation
Jul.17
Scotland E-Cigarette Market Report (3): Nicotine Pouch Sales Up 51% Year-on-Year, Top 5 Brands Capture 97% Market Share
Scotland E-Cigarette Market Report (3): Nicotine Pouch Sales Up 51% Year-on-Year, Top 5 Brands Capture 97% Market Share
Talysis data shows strong growth in oral nicotine sales in Scottish convenience stores pre- and post-ban. By May 2025, market share hit 1.1% (58% growth), rising to 1.3% (51% growth) post-ban. The top five brands capture 97% of sales, with Velo and Nordic leading. UK nicotine pouch sales reached £158 million ($200 million), up 71%, with convenience stores seeing the fastest growth and brands like XQS launching new flavors.
Aug.06 by 2FIRSTS.ai
MK Lab CEO Offers In-Depth Analysis of Japan's E-Cigarette Market at 2Firsts Forum: Regulations, User Trends, and Marketing Strategies
MK Lab CEO Offers In-Depth Analysis of Japan's E-Cigarette Market at 2Firsts Forum: Regulations, User Trends, and Marketing Strategies
At the 2Firsts Global NGP Forum, MK Lab CEO KUNIYOSHI/MAKIO provided an in-depth analysis of Japan's e-cigarette market, examining regulatory constraints, consumer trends, and localized marketing strategies. He emphasized that viewing "product as culture" is key to overcoming regulatory and user barriers.
Jul.30 by 2FIRSTS.ai
Product | VOZOL Launches Two New E-Cigarettes with 40,000 Puffs and Four-Level Adjustable Output
Product | VOZOL Launches Two New E-Cigarettes with 40,000 Puffs and Four-Level Adjustable Output
VOZOL has launched two new e-cigarette models, VISTA 40K and STAR 40K, on its official website following their debut at the 2025 Dubai Expo. Featuring 40,000 puffs, a 1000mAh battery, “quantified” flavor descriptions, display screens, and S.i.L.C. Tech dual mesh coils, the devices are now available on UK distributor websites VapeSourcing and Vape Cave.
Jul.10