2Firsts Global NGP Brand & Market Development Forum Will Take Place on March 21 in Shenzhen

Mar.13.2025
2Firsts Global NGP Brand & Market Development Forum Will Take Place on March 21 in Shenzhen
Global NGP Brand & Market Development Forum to be held in Shenzhen on March 21, focusing on shaping NGP brand future.

On 21 March, 2Firsts Global NGP Brand & Market Development Forum will be held in Shenzhen, China. The theme of the forum is ‘Building Trust, Driving Change: Shaping the Future of NGP Brands’. Registration is now open, and we warmly welcome industry professionals to join.

 

The forum will focus on key topics such as cutting-edge experiences and insights in global brand development, key market trends for 2025, and innovative marketing technologies and approaches. Corporate representatives and experts from China and the world in the field of branding and marketing will be invited to deliver speeches.

 

By building an efficient communication platform, the symposium aims to connect domestic and international NGP brand owners, distributors and channel players, and promote information sharing and cooperation expansion. This will not only provide attendees with a wealth of industry insights, but also provide an important reference for the development of NGP in 2025.

 

Key Insights and Highlights

 

Three highlights of the event:

 

1. Sharing of experience in brand internationalisation: The event invited the well-known e-cigarette company, OXVA/OXBAR, to share its valuable experience and practical strategies in the process of brand internationalisation.

 

2. Sharing of cutting-edge information in key markets: This event invites experts and frontline practitioners from Russia, Pakistan, South Korea and other important markets to bring the latest market dynamics and practical industry insights, helping enterprises accurately grasp the pulse of the international market.

 

3. Professional and AI Empowerment: This event invites ECigIntelligence, Euromonitor International, senior IP lawyers, as well as experts and scholars in the field of marketing, to provide participants with a full range of professional support and in-depth empowerment. Meanwhile, in order to cope with the opportunities and challenges brought by the AI era, the event also invited experts in the field of AI to share the application of cutting-edge technology and industry insights, helping participants to seize the first opportunity in digital transformation and realise the deep integration of technology and business.

 

Forum Agenda

 

Morning Session

 

Global Nicotine Industry Insights and Outlook

Guest: Erwin Henriquez, global nicotine industry research manager, Euromonitor International

 

Nicotine Market Sharing in South Korea
Guest: il young, Hwang, CEO of Connected Korea, a South Korean e-liquid company, industry practitioner

 

Brand Case: OXVA's Road to Internationalisation
Guest: OXVA

 

From ‘Sell Out’ to ‘Nail In’: The Upward Road of Electronic Cigarette Brands Going Overseas
Guest: Gao Yang, doctor of advertising, Communication University of China

 

Afternoon Session

 

Global E-cigarette Market Trend Analysis
Guest: Mercedes Gorgni, market analyst from ECigIntelligence

 

Pakistan Market Forum
Guests: Pakistani market experts, supply chain enterprises, Pakistani channel partners

 

Branding of Supply Chain Enterprises
Guest: 2Firsts

 

The Application and Innovation of AI in E-cigarette Brand Going Overseas
Guests: Smart Dog AI

 

The heavyweight guest lineup is constantly upgraded and continuously updated ......

 

Guest Invitation

 

The forum provides a platform for industry leaders and emerging powerhouses to showcase cutting-edge ideas, share practical experience and expand global networks. Participants will have the opportunity to network with global brands, distributors, channel players, experts and scholars to discuss the future direction of the industry.

 

There are few speaking slots left for the event. Each seat offers a potential opportunity for participants to increase brand influence and set industry trends.

 

Interested companies can contact 2Firsts to learn more about the registration details, grab a seat and seize the speaking opportunity.

 

Contact details:
Email: info@2firsts.com

Manager Zhang: +86 137 5654 6265
LinkedIn: 2Firsts CEO Alan Zhao

 

2Firsts events have become a key platform for global industry exchange.
 

2Firsts is a leading global vaping industry media and consultancy, providing the industry's latest news, data, and insights to regulators, entrepreneurs, researchers, media, and other stakeholders worldwide. 2Firsts is committed to promoting NGP technological innovation, compliance development, and the fulfillment of social responsibility. 

 

In recent months, 2Firsts has successfully organised "Looking Ahead to 2025" - 2Firsts Open Day, "2025 Global NGP Compliance Development New Year Symposium" and "2Firsts Global NGP Innovation & Tech Forum". These events were attended by international tobacco companies, headline supply chain companies and internationally renowned experts, and were attended by nearly 1,000 participants, bringing together key Chinese headline companies and organisations.

 

Through 2Firsts' media network covering the global industry, relevant event information and guest speakers were exposed more than 100,000 times. The various types of industrial activities of 2Firsts have also become an important platform for global industrial exchanges, attracting the participation and attention of more and more enterprises, organisations, scientists, experts and other parties, and playing a more and more irreplaceable value in the promotion of global information transfer, exchange of ideas, industrial consensus, exchanges and co-operation.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

China STMA Deputy Administrator Meets KT&G COO as Heated Cigarette Rules Advance
China STMA Deputy Administrator Meets KT&G COO as Heated Cigarette Rules Advance
Wang Gongcheng, deputy administrator of China’s State Tobacco Monopoly Administration, met KT&G Chief Operating Officer Lee Sang-hak in Shanghai on September 1, according to Oriental Tobacco News. The meeting comes as China seeks public comment on a draft mandatory national standard for heated cigarettes. The report did not disclose the subjects discussed or indicate whether heated tobacco products or market access were addressed.
News
Sep.02
2Firsts Compliance Solutions Hosts PMTA Briefing on FDA Review Signals After JUUL2 Authorization
2Firsts Compliance Solutions Hosts PMTA Briefing on FDA Review Signals After JUUL2 Authorization
Following recent FDA authorizations for JUUL2 and ZYN ULTRA, 2Firsts Compliance Solutions held an online PMTA briefing on Sept. 4 to examine what the decisions may signal about review efficiency, scientific evidence and U.S. market access. Nearly 30 participants from brands, manufacturers, compliance service providers and investment firms joined the discussion.
2Firsts Events
Sep.06
As FDA Reshapes PMTA Reviews and ENDS Enforcement Priorities, CTP Acting Director Bret Koplow to Keynote NATO Event for a Retail Network of 66,000-Plus Stores
As FDA Reshapes PMTA Reviews and ENDS Enforcement Priorities, CTP Acting Director Bret Koplow to Keynote NATO Event for a Retail Network of 66,000-Plus Stores
Bret Koplow, acting director of the U.S. Food and Drug Administration's Center for Tobacco Products, will deliver a keynote and participate in a fireside chat at the National Association of Tobacco Outlets' Sept. 29-30 conference in Washington. His appearance comes months after the FDA moved to accelerate PMTA reviews and introduced a more differentiated enforcement policy for certain unauthorized ENDS and oral nicotine pouch products. The agency also plans a public list identifying manufacturers and products it does not currently intend to prioritize for enforcement under the May guidance. NATO says its membership includes more than 66,000 retail stores, making product-status transparency and enforcement boundaries directly relevant to the retail sector.
Aug.14
EU Tobacco Tax Reform Targets November Push as Sweden Holds Nicotine-Pouch Minimum at €20 per Kilogram
EU Tobacco Tax Reform Targets November Push as Sweden Holds Nicotine-Pouch Minimum at €20 per Kilogram
The Irish presidency of the Council of the European Union is using bilateral talks to push the bloc’s Tobacco Taxation Directive toward a political agreement in November. According to Law360, citing an EU official, Sweden is unwilling to accept a minimum excise threshold above €20 per kilogram for nicotine pouches. Council negotiations have already lowered the European Commission’s original proposal, but a May 2026 presidency compromise still set the minimum at 10% of the tax-inclusive retail price or €30 per kilogram in 2028-29, with higher levels later.
Market
Sep.17 by 2Firsts Perspectives
Australian Coalition Taskforce Calls for 80% Tobacco Tax Cut to Combat Illicit Market
Australian Coalition Taskforce Calls for 80% Tobacco Tax Cut to Combat Illicit Market
According to SGST on August 26, 2026, Australia’s Coalition Illegal Tobacco Taskforce released a report recommending an up to 80% cut in tobacco excise to reduce the appeal of the illicit tobacco market. The report claimed organised crime groups now control about 80% of Australia’s tobacco market and argued that high excise rates have widened the price gap between legal and illegal products. The recommendation remains a policy proposal and has not been adopted by the Australian government, which said its focus remains on enforcement, compliance and additional resources.
Aug.27
Product | BAT Expands VELO Peach Ice Medium to FamilyMart Stores Nationwide in Japan
Product | BAT Expands VELO Peach Ice Medium to FamilyMart Stores Nationwide in Japan
British American Tobacco Japan (BAT Japan) expanded VELO Peach Ice Medium to FamilyMart stores nationwide in Japan from September 7, 2026. The oral tobacco product first launched on July 6 and had previously been sold through VELO's official online store, glo Store Ginza and tobacco retailers. It combines peach flavor with menthol cooling at a Medium strength level and is priced at JPY 360. Japanese tobacco retailers list 15 pouches per pack. The move adds the new SKU to an existing nationwide FamilyMart distribution network for VELO rather than marking the brand's first entry into the convenience-store chain.
Sep.15