At the EVO NXT tobacco exhibition in Malaga, Spain, the popular British e-cigarette brand Gold Bar showcased its products for the Spanish market. Chet, the Spanish sales manager for Gold Bar, discussed strategic planning and market positioning with 2FIRSTS.
Chet stated that the Gold Bar brand has already been launched in many countries, including 10 European countries. Last year, the brand entered the UK market with a focus on introducing refillable products to comply with the bans on disposable products in many countries.
Chet revealed that Gold Bar has a comprehensive in-house supply chain capability, which gives them more control over investing substantial funds in research and development. At the same time, the brand is dedicated to protecting intellectual property and has a strong legal team to defend against copycat behavior in the e-cigarette industry.
In addition, Gold Bar has put a lot of effort into the packaging design of its products, striving to showcase a unique style.
Gold Bar focuses on alternative nicotine products and other new tobacco products, all of which are independently developed. Chet stated that the brand is currently available in the United States and South Africa, with plans to launch in the Dubai market in June.
Despite facing changes in policies of various countries, Gold Bar insists on prioritizing long-term development rather than short-term returns. Regarding the Spanish market, the brand sees it as full of opportunities and potential, and values building relationships with customers.
Chet emphasized putting "people first, then products", by building friendly relationships with customers and starting an "autopilot" mode to achieve long-term cooperation.
When discussing the tobacco market in Spain, Chet pointed out that the current government is making efforts to control disposable products, implement flavor bans, increase taxes, and attempt to regulate through licensing systems. The brand emphasizes the need to adapt to policy changes and maintain good relationships with authorities and regulatory agencies to ensure compliance and not sell illegal products.
It is worth mentioning that this is not the first time Gold Bar has participated in the EVO NXT exhibition. It is reported that Gold Bar also plans to participate in 14 exhibitions this year, including in Madrid, Verona, Italy, Poland, and Greece, in order to further expand its market influence.
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