At the ANTY Asia International New Tobacco Industry Expo held today, the Market Director of the shisha brand HEYBAR, Yu Wenjie, was interviewed by 2Firsts, where he provided a detailed analysis of the company's strategic layout in the electronic shisha field and its newly released products.
Differences in the consumer groups of hookah and e-cigarette
During the interview, Yu Wenjie pointed out that there are significant differences in the consumer groups of hookah and e-cigarettes. Although both belong to the category of new tobacco products, consumers' needs and usage habits are almost completely different. He stated:
Compared to e-cigarettes, traditional hookahs still have significant untapped market potential globally, especially in the Middle East and Southeast Asia where hookah culture is deeply rooted and market demand is stable.
Based on this insight, HEYBAR has invested more resources in the traditional hookah industry in recent years and aims to capture a larger market share in this sector.
New product addresses pain points in the hookah market
At this exhibition, HEYBAR showcased its latest product, the "disposable hookah mouthpiece." Yu Wenjie revealed that one of the main issues facing the hookah market is "inconsistent flavors." Due to the different ways hookah is used, even the same product can have significantly different flavor profiles when used by different consumers, making it difficult to create a standardized user experience.
The disposable hookah mouthpiece launched by HEYBAR aims to address a common issue in the industry. By optimizing the design, the product ensures that every consumer can experience consistent flavor performance, reducing variables during use. Yu Wenjie stated, "This innovative design not only enhances the user experience of the hookah, but the mouthpiece is also suitable for most hookahs on the market.
It is worth noting that HEYBAR's disposable hookah mouthpieces are not limited to hookah use. Yu Wenjie explains that after using the hookah, users can carry the mouthpiece with them and use it as a disposable e-cigarette. This multifunctional design not only extends the product's lifespan, but also provides consumers with more convenience.
Yin Wenjie is optimistic about the future market prospects. He believes that with the continuous advancement of technology and the gradual promotion of industry standardization, the hookah market still has huge potential for development waiting to be explored.
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