High-Level Changes and Layoffs at FDA Spark Controversy

Apr.02.2025
High-Level Changes and Layoffs at FDA Spark Controversy
FDA mass layoffs and leadership changes: Tobacco regulator Brian King fired, dozens of experts dismissed, sparking controversy and legal battles.

Key Points:

 

FDA Layoffs and Leadership Changes:

The FDA conducted widespread layoffs, removing Brian King, head of the Center for Tobacco Products, and dismissing dozens of experts.

Nearly all senior FDA officials have changed in recent months, mainly through resignations and retirements.

 

Tobacco Regulation Controversy:

Brian King faced criticism for banning fruit- and candy-flavored e-cigarettes, though youth vaping rates have dropped to a 10-year low.

The FDA has rejected millions of flavored e-cigarette applications, leading to multiple lawsuits, one of which has reached the Supreme Court.

 

Challenges for the New Commissioner:

New FDA Commissioner Marty Makary inherits a workforce lacking top experts and must navigate the consequences of the layoffs while shaping tobacco policy.

 

E-Cigarette Industry Reactions:

The Vapor Technology Association welcomed Brian King’s removal, calling it a first step toward correcting FDA’s regulatory missteps.

Tobacco and e-cigarette companies have criticized the FDA for its slow approval process, particularly for low-risk products.

 

Other High-Level Departures:

Several senior officials have recently left or retired, including Deputy Commissioner for Human Foods Jim Jones and Director of the Center for Drug Evaluation and Research Dr. Patrizia Cavazzoni.


According to an April 2 report by the Associated Press, the US Food and Drug Administration (FDA) recently conducted a comprehensive downsizing operation, resulting in the dismissal of tobacco regulation chief Brian King on Tuesday, April 1st. This action has affected top experts in various fields such as food, drugs, vaccines, and nicotine-containing products.

 

Brian King, the head of the FDA Center for Tobacco Products (CTP), wrote in an email to his team,

 

"It is with a heavy heart and profound disappointment that I share I have been placed on administrative leave."

 

Dozens of other employees in FDA’s tobacco center also received notices Tuesday morning that they were being dismissed, including two entire offices responsible for drafting new tobacco regulations and setting policy.

 

The FDA’s former tobacco chief Mitch Zeller said in an interview,

 

"If you make it virtually impossible to create and draft policy, then you are eviscerating the role of the center. From a public health perspective it makes absolutely no sense."

 

Elsewhere at the FDA, the entire press office was also given notice. Senior officials who help oversee new drug reviews and vaccines were also let go, according to FDA staffers who spoke on condition of anonymity because they did not have permission to speak publicly.

 

In 2022, King, who joined the FDA, faced strong criticism from e-cigarette lobbyists for forcing thousands of companies to remove fruit and candy flavored e-cigarettes from the market. During his tenure, the proportion of American teenagers using e-cigarettes has dropped to a new low in 10 years.

 

His removal comes just days after FDA vaccine chief Dr. Peter Marks was forced out, citing Health Secretary Robert F. Kennedy Jr.'s support for vaccine “misinformation and lies” in his resignation letter.

 

This latest change indicates that in recent months, there have been almost complete turnovers in the top leadership of the FDA, responsible for regulating drugs, food, vaccines, medical devices, and tobacco products, mainly through resignations and retirements.

 

Former FDA Commissioner Robert Califf wrote online, “history will see this as a huge mistake.”

 

"The FDA as we’ve known it is finished, with most of the leaders with institutional knowledge and a deep understanding of product development and safety no longer employed," said Califf, who stepped down at the end of the Biden administration.

 

Kennedy is preparing to dismiss 3,500 FDA employees and advance plans to review highly processed foods, children's vaccines, antidepressants, and other longstanding products, all while facing leadership vacancies at the FDA.

 

This wave of resignations signifies that the newly appointed FDA Commissioner, Marty Makary, confirmed last week, will be taking over an agency lacking many top experts and a staff team that has been in turmoil following weeks of layoffs and chaotic rehiring processes. Only a few FDA employees are political appointees, with the majority of the agency's scientific reviews and decisions being overseen by career officials.

 

During the confirmation hearing, Makary told Senate members that he hopes to "evaluate the recent layoffs during the probation period".

 

Both Makary and Kennedy did not elaborate much on how tobacco policy would be integrated into their "Make America Healthy Again" plan. Despite smoking rates being at historic lows, tobacco-related diseases still remain a leading preventable cause of death in the United States, resulting in over 490,000 deaths each year.

 

In recent years, CTP has been under pressure from various critics. Politicians, parents, and anti-tobacco groups are urging the FDA to further crack down on unauthorized e-cigarette products, which may appeal to young people, many of which come from China. Tobacco and e-cigarette companies argue that the FDA is approving new products targeted towards adult smokers (including e-cigarettes) too slowly, with the risks of these products often being much lower than traditional cigarettes.

 

Under King's leadership, the FDA has refused to approve applications for millions of flavored e-cigarettes, citing a lack of data to prove that these products help adult smokers. These rejections have led e-cigarette manufacturers to file multiple lawsuits against the FDA, one of which is scheduled to be heard by the Supreme Court in December 2024.

 

The Vapor Technology Association, which holds a highly critical stance towards Jin's leadership, stated that king's dismissal "is the first step in correcting the broken mindset that has crippled the FDA and the Center for Tobacco Products over the past four years."

 

Other recent departures of FDA leaders include:

 

— Deputy commissioner for foods, Jim Jones, who resigned in February after dozens of his staffers were fired.

— The director of FDA’s drug center, Dr. Patrizia Cavazzoni, who stepped down days before President Donald Trump took office.

— The agency’s second-ranking official, Dr. Namandje Bumpus, who resigned late last year.

— FDA’s longtime medical devices director, Dr. Jeffrey Shuren, who retired last summer.

 

Many deputies and senior scientists have also retired or stepped down in recent weeks.


 

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Product | BAT Revises Japan's VELO Convenience Store Lineup, Adding ¥380 Mango Pouches as Selected SKUs Exit
Product | BAT Revises Japan's VELO Convenience Store Lineup, Adding ¥380 Mango Pouches as Selected SKUs Exit
British American Tobacco's Japanese subsidiary, BAT Japan, launched VELO Mango Ice Medium on November 2, 2026, with distribution expanding to selected 7-Eleven, FamilyMart, NewDays and Seicomart stores from November 3. The new oral tobacco product contains 15 pouches per can and retails for ¥380, featuring a mango and cooling flavor profile at Medium intensity. At the same time, BAT Japan raised prices on multiple existing VELO products from ¥360 to ¥380 per can and withdrew selected SKUs from convenience store distribution without discontinuing them entirely. The changes affect product assortment, pricing and retail channel allocation.
product
Nov.04
FDA Revises Import Alert 98-07 Rules, Bringing May Enforcement Priorities Into Unauthorized ENDS Detentions
FDA Revises Import Alert 98-07 Rules, Bringing May Enforcement Priorities Into Unauthorized ENDS Detentions
The U.S. Food and Drug Administration has revised the rules under Import Alert 98-07 to incorporate its May 2026 enforcement-priority policy for certain electronic nicotine delivery systems marketed without premarket authorization. The alert continues to allow detention without physical examination, or DWPE, for ENDS lacking required marketing authorization, while directing field divisions to apply the May risk-based framework. When necessary, detention or refusal decisions must also undergo review by the FDA's Center for Tobacco Products. Products including PACHA and Vuse Pro have already emerged as industry examples of the May policy, although enforcement discretion does not constitute FDA marketing authorization.
News
Sep.28 by 2Firsts Perspectives
Special Report | How Capital Is Reassessing the Global Tobacco and Modern Nicotine Industry: Lessons from a New York Forum
Special Report | How Capital Is Reassessing the Global Tobacco and Modern Nicotine Industry: Lessons from a New York Forum
Capital is reassessing the global tobacco and modern nicotine industry as heated tobacco, vaping and nicotine pouches reshape demand, profitability and regulation. At the 2026 New Approaches Summit in New York, investors and analysts examined whether smoke-free growth can sustain earnings, how regulation shapes startup value, and whether shareholder engagement can be more effective than divestment. The debate points to a broader shift: tobacco transition is increasingly becoming a capital-allocation, governance and valuation question.
Capital Markets
Oct.05
Product | KUMI SCENIC 50K Offers Nicotine and 6-Methyl Nicotine Versions as 6-MN Products Appear in Multiple U.S. State Directories, With Louisiana Listing FDA Exemption
Product | KUMI SCENIC 50K Offers Nicotine and 6-Methyl Nicotine Versions as 6-MN Products Appear in Multiple U.S. State Directories, With Louisiana Listing FDA Exemption
An October 2026 review of U.S. state vapor product directories found KUMI 6 SCENIC 50K listed in Louisiana and Nebraska. Louisiana classifies 20 related product entries as “FDA EXEMPTION.” The SCENIC platform is marketed in both conventional nicotine-salt and NoNic6 formulations, each advertised with 22mL e-liquid capacity and up to 50,000 puffs. U.S. wholesaler Midwest Goods listed both versions in August 2025 with a suggested retail price of $19.99 each. The NoNic6 version is associated with 6-methylnicotine and is also marketed by some distributors as “nicotine-free.”
product
Oct.27
South Korea Extends Vape Rules to Unmanned Stores After Bringing Synthetic Nicotine Under Tobacco Law
South Korea Extends Vape Rules to Unmanned Stores After Bringing Synthetic Nicotine Under Tobacco Law
South Korea's Ministry of Gender Equality and Family said on September 14 that it plans to designate unmanned e-cigarette stores as businesses where minors are prohibited from entering or working. Operators would be required to verify customers' ages and display notices restricting access by minors. The proposal is open for public comment through October 6. The move follows an April expansion of South Korea's statutory tobacco definition that brought products made with natural or synthetic nicotine under the Tobacco Business Act. Nicotine-free liquids and products using nicotine analogues such as 6-methylnicotine, however, remain an emerging regulatory issue.
Sep.21
Snowplus Enters Japan’s FamilyMart Network With Zero-Nicotine NEO Line and Kishidan Campaign
Snowplus Enters Japan’s FamilyMart Network With Zero-Nicotine NEO Line and Kishidan Campaign
Snowplus distributor H&S said the zero-nicotine, zero-tar NEO vaping line will begin rolling out across FamilyMart stores in Japan from September 14, 2026, excluding some locations. The DASH line will also be sold at selected FamilyMart stores in southern Kyushu and Okinawa. Snowplus simultaneously named Japanese rock band Kishidan as a brand ambassador, combining convenience-store distribution with a broader consumer marketing push in Japan.
Sep.15