High-Level Changes and Layoffs at FDA Spark Controversy

Apr.02.2025
High-Level Changes and Layoffs at FDA Spark Controversy
FDA mass layoffs and leadership changes: Tobacco regulator Brian King fired, dozens of experts dismissed, sparking controversy and legal battles.

Key Points:

 

FDA Layoffs and Leadership Changes:

The FDA conducted widespread layoffs, removing Brian King, head of the Center for Tobacco Products, and dismissing dozens of experts.

Nearly all senior FDA officials have changed in recent months, mainly through resignations and retirements.

 

Tobacco Regulation Controversy:

Brian King faced criticism for banning fruit- and candy-flavored e-cigarettes, though youth vaping rates have dropped to a 10-year low.

The FDA has rejected millions of flavored e-cigarette applications, leading to multiple lawsuits, one of which has reached the Supreme Court.

 

Challenges for the New Commissioner:

New FDA Commissioner Marty Makary inherits a workforce lacking top experts and must navigate the consequences of the layoffs while shaping tobacco policy.

 

E-Cigarette Industry Reactions:

The Vapor Technology Association welcomed Brian King’s removal, calling it a first step toward correcting FDA’s regulatory missteps.

Tobacco and e-cigarette companies have criticized the FDA for its slow approval process, particularly for low-risk products.

 

Other High-Level Departures:

Several senior officials have recently left or retired, including Deputy Commissioner for Human Foods Jim Jones and Director of the Center for Drug Evaluation and Research Dr. Patrizia Cavazzoni.


According to an April 2 report by the Associated Press, the US Food and Drug Administration (FDA) recently conducted a comprehensive downsizing operation, resulting in the dismissal of tobacco regulation chief Brian King on Tuesday, April 1st. This action has affected top experts in various fields such as food, drugs, vaccines, and nicotine-containing products.

 

Brian King, the head of the FDA Center for Tobacco Products (CTP), wrote in an email to his team,

 

"It is with a heavy heart and profound disappointment that I share I have been placed on administrative leave."

 

Dozens of other employees in FDA’s tobacco center also received notices Tuesday morning that they were being dismissed, including two entire offices responsible for drafting new tobacco regulations and setting policy.

 

The FDA’s former tobacco chief Mitch Zeller said in an interview,

 

"If you make it virtually impossible to create and draft policy, then you are eviscerating the role of the center. From a public health perspective it makes absolutely no sense."

 

Elsewhere at the FDA, the entire press office was also given notice. Senior officials who help oversee new drug reviews and vaccines were also let go, according to FDA staffers who spoke on condition of anonymity because they did not have permission to speak publicly.

 

In 2022, King, who joined the FDA, faced strong criticism from e-cigarette lobbyists for forcing thousands of companies to remove fruit and candy flavored e-cigarettes from the market. During his tenure, the proportion of American teenagers using e-cigarettes has dropped to a new low in 10 years.

 

His removal comes just days after FDA vaccine chief Dr. Peter Marks was forced out, citing Health Secretary Robert F. Kennedy Jr.'s support for vaccine “misinformation and lies” in his resignation letter.

 

This latest change indicates that in recent months, there have been almost complete turnovers in the top leadership of the FDA, responsible for regulating drugs, food, vaccines, medical devices, and tobacco products, mainly through resignations and retirements.

 

Former FDA Commissioner Robert Califf wrote online, “history will see this as a huge mistake.”

 

"The FDA as we’ve known it is finished, with most of the leaders with institutional knowledge and a deep understanding of product development and safety no longer employed," said Califf, who stepped down at the end of the Biden administration.

 

Kennedy is preparing to dismiss 3,500 FDA employees and advance plans to review highly processed foods, children's vaccines, antidepressants, and other longstanding products, all while facing leadership vacancies at the FDA.

 

This wave of resignations signifies that the newly appointed FDA Commissioner, Marty Makary, confirmed last week, will be taking over an agency lacking many top experts and a staff team that has been in turmoil following weeks of layoffs and chaotic rehiring processes. Only a few FDA employees are political appointees, with the majority of the agency's scientific reviews and decisions being overseen by career officials.

 

During the confirmation hearing, Makary told Senate members that he hopes to "evaluate the recent layoffs during the probation period".

 

Both Makary and Kennedy did not elaborate much on how tobacco policy would be integrated into their "Make America Healthy Again" plan. Despite smoking rates being at historic lows, tobacco-related diseases still remain a leading preventable cause of death in the United States, resulting in over 490,000 deaths each year.

 

In recent years, CTP has been under pressure from various critics. Politicians, parents, and anti-tobacco groups are urging the FDA to further crack down on unauthorized e-cigarette products, which may appeal to young people, many of which come from China. Tobacco and e-cigarette companies argue that the FDA is approving new products targeted towards adult smokers (including e-cigarettes) too slowly, with the risks of these products often being much lower than traditional cigarettes.

 

Under King's leadership, the FDA has refused to approve applications for millions of flavored e-cigarettes, citing a lack of data to prove that these products help adult smokers. These rejections have led e-cigarette manufacturers to file multiple lawsuits against the FDA, one of which is scheduled to be heard by the Supreme Court in December 2024.

 

The Vapor Technology Association, which holds a highly critical stance towards Jin's leadership, stated that king's dismissal "is the first step in correcting the broken mindset that has crippled the FDA and the Center for Tobacco Products over the past four years."

 

Other recent departures of FDA leaders include:

 

— Deputy commissioner for foods, Jim Jones, who resigned in February after dozens of his staffers were fired.

— The director of FDA’s drug center, Dr. Patrizia Cavazzoni, who stepped down days before President Donald Trump took office.

— The agency’s second-ranking official, Dr. Namandje Bumpus, who resigned late last year.

— FDA’s longtime medical devices director, Dr. Jeffrey Shuren, who retired last summer.

 

Many deputies and senior scientists have also retired or stepped down in recent weeks.


 

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

South Korea Fully Reviews Nicotine-Analog and Nicotine-Free Vape Liquid Imports, With Over 99% From China and Chinese Supply-Chain Documents Under Scrutiny
South Korea Fully Reviews Nicotine-Analog and Nicotine-Free Vape Liquid Imports, With Over 99% From China and Chinese Supply-Chain Documents Under Scrutiny
Korea Customs Service has tightened import controls on nicotine-analog and nicotine-free e-cigarette liquids, placing the products under 100% document review and subjecting all e-cigarette liquid import declarations to pre-clearance ingredient analysis. As of September 20, 2026, South Korea had imported about 15 metric tons of nicotine-analog liquids, 99.99% from China, and about 316 metric tons of nicotine-free liquids, including roughly 315 metric tons, or 99.7%, from China. The measures follow South Korea's April expansion of its tobacco definition to include synthetic nicotine products and include new checks on Chinese manufacturing, transaction and export documentation.
Sep.24
Special Report | How Capital Is Reassessing the Global Tobacco and Modern Nicotine Industry: Lessons from a New York Forum
Special Report | How Capital Is Reassessing the Global Tobacco and Modern Nicotine Industry: Lessons from a New York Forum
Capital is reassessing the global tobacco and modern nicotine industry as heated tobacco, vaping and nicotine pouches reshape demand, profitability and regulation. At the 2026 New Approaches Summit in New York, investors and analysts examined whether smoke-free growth can sustain earnings, how regulation shapes startup value, and whether shareholder engagement can be more effective than divestment. The debate points to a broader shift: tobacco transition is increasingly becoming a capital-allocation, governance and valuation question.
Capital Markets
Oct.05
Spain Cigarette Volumes Fall 5.2% in August, BAT Drops 14.5%, JTI Gains Share; France Down 8.3% on Adjusted Basis
Spain Cigarette Volumes Fall 5.2% in August, BAT Drops 14.5%, JTI Gains Share; France Down 8.3% on Adjusted Basis
Spain's cigarette volumes declined 5.2% year over year in August 2026, according to government data cited by UBS and reported by Investing.com on October 7. British American Tobacco's volumes fell 14.5%, followed by Imperial Brands at 8.8%, Philip Morris International at 6.6% and Japan Tobacco at 4.6%. JTI was the only one of the four companies to gain cigarette market share, rising six basis points to 26.7%. In France, official customs data showed an unadjusted 3.7% decline in cigarette deliveries. Adjusting for the difference in delivery days produces a decline of approximately 8.3%, consistent with the UBS figure. The bank also estimated the earnings exposure of major tobacco companies to both markets.
Market
Oct.13
Charlie’s Bets on Age-Gating and 678 PMTA Assets as U.S. Vape Enforcement Landscape Shifts
Charlie’s Bets on Age-Gating and 678 PMTA Assets as U.S. Vape Enforcement Landscape Shifts
Charlie’s Holdings said in its latest shareholder letter that it is moving to commercialize PACHA products and monetize its PMTA assets as the FDA changes enforcement priorities for unauthorized ENDS products. Thirty PACHA SKUs were previously tentatively identified for a proposed public list of products that the FDA generally does not intend to prioritize for enforcement. Charlie’s is also preparing test-market sales of age-gated flavored disposables and says it currently holds 678 PMTA-related product assets while seeking additional strategic transactions and partnerships.
Sep.11
Cochrane 2026 Update Adds Nine Trials, Keeps High-Certainty Finding That Nicotine E-Cigarettes Improve Quit Rates Over NRT
Cochrane 2026 Update Adds Nine Trials, Keeps High-Certainty Finding That Nicotine E-Cigarettes Improve Quit Rates Over NRT
Cochrane’s 2026 update of its living review on electronic cigarettes for smoking cessation included 80 randomized controlled trials involving 29,861 adult smokers, with nine trials added in this update. The review retained its high-certainty conclusion that nicotine e-cigarettes increase smoking cessation rates compared with nicotine replacement therapy. In absolute terms, about 10 in 100 people using nicotine e-cigarettes may quit smoking for at least six months, compared with about 6 in 100 using NRT. The review found no clear difference in serious adverse event rates between the two groups, while longer-term safety and the relative effectiveness of newer device types remain less certain.
Sep.07
NATO Executive Director David Spross Sees U.S. Vape Regulation Improving, Calls for More PMTA Authorizations and Warns of 2027 State Tax Pressure
NATO Executive Director David Spross Sees U.S. Vape Regulation Improving, Calls for More PMTA Authorizations and Warns of 2027 State Tax Pressure
The National Association of Tobacco Outlets is calling for more FDA marketing authorizations, greater transparency in the PMTA process and continued enforcement against unauthorized e-cigarettes, even as its executive director, David Spross, points to recent regulatory developments as signs of progress. At the state level, excise taxes, flavor restrictions and vapor product directories remain major issues for tobacco retailers. By August 2026, 17 states had enacted laws establishing state-managed e-cigarette directories or similar systems.
Innovation
Sep.29 by 2Firsts Perspectives