Imperial Brands focuses on sustainable product diversity at TFWA.

Imperial Brands will focus on its diverse product range and discuss sustainable development at the TFWA World Exhibition (Golden Village GO6) in Cannes next week.

Imperial Brands has stated that while the travel retail industry is facing challenges, their product portfolio offers innovative products while maintaining an "agile and focused approach". The company has launched various crushball programs for brands such as Davidoff Evolve, Davidoff Reach, Lambert & Butler, and Richmond, demonstrating the success of this approach.

Imperial Brands' Global Duty Free and Export & Travel Retail General Manager, Christian Munstermann, stated that tobacco plays a crucial role in the collective recovery of duty-free and travel retail.

The company emphasized its commitment to the tourism retail industry, stating that "providing suitable brands for all travelers is a core component in rebuilding tourism retail to be bigger, better, and united.

Christian Münstermann, Global Duty-Free and Export and Travel Retail General Manager for Imperial Brands, stated that tobacco plays a crucial role in the collective recovery of duty-free and travel retail. It is one of the main categories driving customer traffic, leading to higher cross-category purchases and therefore increasing overall spending in the recovering travel market.

We expect this trend to continue moving forward, positioning tobacco at the forefront of industry recovery. From cigarettes, fine cut, rolling paper, cigars, to snuff and next-generation products, Imperial Brands will help drive this growth through our cross-category product portfolio.

Earlier this year, Imperial Brands launched a new global Environmental, Social and Governance (ESG) strategy. Its approach is fully aligned with the United Nations Sustainable Development Goals, focusing on three key pillars: creating a healthier future, making positive contributions to society, and ensuring safe and inclusive workplaces.

Imperial Brands will showcase their ESG strategy at the Cannes event.

Undoubtedly, sustainability is an important component of our industry today," added Münstermann. "That is why we are pleased to share our new global ESG strategy and achievements with our partner in Cannes.

At Imperial College, we see sustainability as a journey where the means to an end are just as important as the end goal itself. When it comes to fulfilling our ESG responsibilities, we approach it with a challenger mindset. We firmly believe that by focusing on making distinctive contributions towards the well-being of the environment, local communities, and the Imperial people, we can contribute towards creating a better tomorrow, thereby shaping a stronger future for our channel.

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