Imperial Tobacco Canada (ITCAN) has appointed Frank Silva as the new President and Chief Executive Officer, effective from April 1, 2023.
According to the official website of Imperial Tobacco Canada, Imperial Tobacco Canada (ITCAN) is a wholly-owned subsidiary of British American Tobacco (BAT). Since 1980, it has had no relationship with Imperial Tobacco Company. It employs approximately 500 full-time employees in Canada.
Imperial Tobacco Canada Ltd. (ITCAN) | Image Source: ITCAN Official Website
Silva held several regional and global positions at ITCAN and its parent company BAT. He was previously the Regional Marketing Director for BAT's Asia Pacific and Middle East regions, Vice President of Marketing and Sales for ITCAN, and Marketing Director for BAT in the United Kingdom and Ireland.
Silva has been working at Reynolds American, a subsidiary of BAT, in the United States. During his tenure, Silva has served as Senior Vice President of Digital and Consumer Experience Marketing, President of Sales and Trade Marketing Services, and Senior Vice President of Premium Brands.
Silva said, "I am delighted to join ITCAN as the President and CEO. I believe we are well positioned to continue demonstrating leadership in reducing the harm caused by tobacco.
Witenberg is set to return to BAT's global headquarters in London as the Commercial Director for their reduced-risk nicotine products.
Further reading:
Reuters assesses that the sale of cigarettes by British and American tobacco companies to North Korea has reduced their likelihood of being listed on the US stock market.
British and American tobacco companies are under investigation in Italy over allegations of false advertising. As a result, Amazon has removed their related products from their inventory.
The anti-smoking organization ASH has accused British and American tobacco companies of targeting ELFBAR, sparking the "electronic cigarette war.
References:
Imperial Tobacco Canada has named Frank Silva as its new President and CEO.
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