India Tightens Restrictions on E-Cigarettes Despite Easy Availability

May.24.2023
India Tightens Restrictions on E-Cigarettes Despite Easy Availability
India strengthens enforcement of ban on e-cigarettes to combat ease of access and use by minors.

According to a report from The Hindu, despite India's 2019 ban on electronic cigarettes, they are still easily accessible for purchase online and in tobacco shops. Recently, the Indian Ministry of Health issued a notice demanding stricter enforcement of the law that prohibits the production, sale, and promotion of electronic cigarettes.


Additional restrictions imposed.


The "Prohibition of Electronic Cigarettes (Production, Manufacture, Import, Export, Transport, Sale, Distribution, Storage and Advertising) Act" came into effect in India in 2019. The Health Ministry has directed all manufacturers, producers, importers and other related companies not to directly or indirectly produce, manufacture, import, export, transport, sell, distribute or store electronic cigarettes, whether it is a complete product or any of its parts.


In a recent notice issued by the Ministry of Health, all companies involved in the electronic cigarette industry are prohibited from advertising or participating in any direct or indirect promotion of electronic cigarettes.


The department added in its announcement that violations of the production, manufacture, import, export, transportation, sale (including online sales), distribution, storage, and advertising of electronic cigarettes are identifiable and will be punished according to the legal provisions of this legislation.


The issue of underage usage is a serious problem.


According to Binoy Mathew, manager of the Voluntary Health Association of India, although the Indian government banned e-cigarettes in 2019, they are still easily available for purchase in tobacco shops and online, and are being sold to minors under the age of 18.


He welcomes the government's release of notifications to the public to strictly enforce and implement the law.


Despite the fact that the sale of electronic cigarettes is facing heavy penalties and imprisonment, they are widely available through various channels including tobacco merchants, regular stores, and online suppliers. Underage individuals, including students, have extensively used electronic cigarettes.


Ranjit Singh, a lawyer at the Supreme Court of India, has stated during his practice that:


The ease with which banned products are being obtained in the Indian market is a cause for concern. Electronic cigarettes and similar products have enticing flavors that might lead the younger generation to develop nicotine addiction.


Strengthening the commitment to "ban electronic cigarettes


The announcement released by the Ministry of Health has increased public awareness of the ban on electronic cigarettes and provided detailed explanations of the provisions of the 2019 law banning electronic cigarettes. It has also strengthened the Indian government's determination to prohibit electronic cigarettes.


Each state government must take similar measures and strictly enforce the ban on electronic cigarettes and heated tobacco products.


India's Health Minister Rajesh Bhushan wrote a letter to all state and federal chief secretaries, stating that reports indicate the continued sale of e-cigarettes and related devices in convenience stores, stationery shops, and near educational institutions, making it easy for young children to access these products.


Boushang emphasized in the letter:


The supply of these prohibited products is increasing, and authorities across the country need to pay careful attention and take action to ensure effective enforcement of the 2019 "Electronic Cigarette Ban" law.


Reference:


The Centre has issued a public notice calling for stricter implementation of the law regarding violations of the vaping ban.


This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

Azerbaijan Considers Comprehensive Ban on E-cigarettes
Azerbaijan Considers Comprehensive Ban on E-cigarettes
Azerbaijan is advancing legislative amendments to prohibit the circulation of electronic cigarettes and their components. The proposed changes, discussed at a joint meeting of several parliamentary committees, aim to ban the import, export, production, storage, wholesale and retail sale, and use of e-cigarettes.
Dec.17 by 2FIRSTS.ai
BAT Japan to launch two new VELO nicotine pouch flavours in February
BAT Japan to launch two new VELO nicotine pouch flavours in February
BAT Japan will roll out two new VELO nicotine pouch variants from Feb. 2, 2026: Smooth Peppermint Medium and Breezy Mango Intense. The products will be sold via the official glo & VELO online store, the glo Store Ginza and nationwide tobacco retail channels in Japan.
Jan.23 by 2FIRSTS.ai
BAT rolls out VELO nicotine pouches in Argentina as social media buzzes about ZYN distribution
BAT rolls out VELO nicotine pouches in Argentina as social media buzzes about ZYN distribution
BAT Argentina says it has launched VELO nicotine pouches in Argentina, positioning the product as an adult alternative that contains no tobacco and involves no combustion. At the same time, social media discussion and media reporting indicate that Philip Morris International’s ZYN nicotine pouches are also being distributed through Argentine channels.
Jan.12 by 2FIRSTS.ai
JTI appoints Olesja Flores as General Manager for Global Travel Retail
JTI appoints Olesja Flores as General Manager for Global Travel Retail
Japan Tobacco International (JTI) has appointed veteran executive Olesja Flores as General Manager, Global Travel Retail. Flores, who has spent more than 25 years at JTI and most recently served as General Manager for the Swiss market, will be based in Dubai and oversee the company’s global travel retail business.
Jan.23 by 2FIRSTS.ai
Juul Labs UK launches JUUL2 Peach flavour aimed at adult smokers
Juul Labs UK launches JUUL2 Peach flavour aimed at adult smokers
Juul Labs UK announced on January 1, 2026 the launch of a new JUUL2 Peach flavour, described as an adult-oriented addition that expands the JUUL2 flavour portfolio. The company said the flavour will roll out across the UK from January 1 through major retailers, wholesalers and convenience stores, offering adult smokers alternatives to transition away from cigarettes.
Jan.04 by 2FIRSTS.ai
After Export Tax Rebates Go to Zero: How China’s E-Cigarette Supply Chain Is Being Reshaped, According to 2Firsts Research
After Export Tax Rebates Go to Zero: How China’s E-Cigarette Supply Chain Is Being Reshaped, According to 2Firsts Research
China’s e-cigarette industry is adjusting to a major policy shift. From April 1, 2026, China will scrap the 13% export VAT rebate on e-cigarette products, a move affecting manufacturers centered in Shenzhen. Industry participants told 2Firsts the change is forcing a reassessment of pricing and capacity, with competition shifting toward cash flow resilience, regulatory compliance, and multi-location strategies.
Industry Insight
Jan.16