Insights from IBVTA: Success of Disposable E-Cigarettes in the UK
Recently, the Independent British Vape Trade Association (IBVTA) held an online seminar where the IBVTA Chairman, Marcus Saxton, introduced the most popular e-cigarette brands in the UK. He then analyzed the factors that contribute to the success of disposable e-cigarettes, including their current state, market, and policy.
According to data reported by Marcus, the single-use e-cigarette market in the UK has grown to a scale of £466.8 million (approximately ¥3.95 billion) over the past six months, significantly surpassing the combined sales of pods, open e-liquids, and interchangeable devices at £138.3 million (approximately ¥1.17 billion).
It is worth noting that Marcus has reported the four most popular disposable e-cigarette products in the UK, with three of them being Chinese brands - Elfbar, Elux, and Geekbar - and the only foreign brand on the list being BAT VUSE.
Marcus stated that the popularity of disposable e-cigarettes has benefited their member companies, but it has also brought certain risks and challenges. Every e-cigarette company should consider how to seize the opportunity presented by disposable e-cigarettes.
Article by Zhu Lihong
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