Insights from IBVTA: Success of Disposable E-Cigarettes in the UK

Dec.21.2022
Insights from IBVTA: Success of Disposable E-Cigarettes in the UK
The IBVTA discussed the success of disposable e-cigarettes in the UK market and named popular Chinese and foreign brands.

Recently, the Independent British Vape Trade Association (IBVTA) held an online seminar where the IBVTA Chairman, Marcus Saxton, introduced the most popular e-cigarette brands in the UK. He then analyzed the factors that contribute to the success of disposable e-cigarettes, including their current state, market, and policy.


According to data reported by Marcus, the single-use e-cigarette market in the UK has grown to a scale of £466.8 million (approximately ¥3.95 billion) over the past six months, significantly surpassing the combined sales of pods, open e-liquids, and interchangeable devices at £138.3 million (approximately ¥1.17 billion).


It is worth noting that Marcus has reported the four most popular disposable e-cigarette products in the UK, with three of them being Chinese brands - Elfbar, Elux, and Geekbar - and the only foreign brand on the list being BAT VUSE.


Marcus stated that the popularity of disposable e-cigarettes has benefited their member companies, but it has also brought certain risks and challenges. Every e-cigarette company should consider how to seize the opportunity presented by disposable e-cigarettes.


Article by Zhu Lihong



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