Investigation into Illegal Importation of e-cigarette in Australia by Chinese Freight Forwarder

Aug.27.2024
Investigation into Illegal Importation of e-cigarette in Australia by Chinese Freight Forwarder
Australian authorities investigate Chinese freight company for illegal e-cigarette imports amid concerns over underage sales.

According to a report by the Newcastle Herald on August 27, the Australian Therapeutic Goods Administration (TGA) has launched an investigation into a Chinese freight forwarding company that claims to be able to supply illegal e-cigarette products to buyers by the kilogram.

Investigation into Illegal Importation of e-cigarette in Australia by Chinese Freight Forwarder
Australian National Party Senator Ross Cadell from New South Wales | Image source: Newcastle Herald


According to current Australian law, only companies that hold an import permit issued by the Office of Drug Control are allowed to import e-cigarettes into Australia. Importers must also notify the Therapeutic Goods Administration (TGA) if the e-cigarettes meet relevant standards.

Investigation into Illegal Importation of e-cigarette in Australia by Chinese Freight Forwarder
Huawell Trade Export Shipping's e-cigarette advertisement on Facebook. Image source: Shutterstock.


In New South Wales, selling non-prescription nicotine e-cigarettes to individuals under the age of 18 could result in a fine of $1650 or six months imprisonment.


Since the nationwide ban on importing disposable e-cigarettes took effect on January 1st, Australian border officials and the Therapeutic Goods Administration (TGA) have seized nearly 4 million e-cigarettes. This is estimated to account for only a small fraction of the e-cigarette products entering the country.


New South Wales Nationals Senator Ross Cadell stated,


A supplier told me that out of every nine batches of goods, one batch will be seized, and this is just a cost of doing business.


Most products are flowing into convenience stores and tobacco shops.


According to the Newcastle Herald, there are at least 10 stores in the city center of Newcastle that sell e-cigarette products.


The Australian Community Media (ACM) emphasized last week that tech giant Meta is promoting the sales of banned e-cigarette devices by allowing advertisements.


The Australian Communications and Media Authority (ACMA) has verified that 15 paid advertising pages running on the Meta platform (including Facebook, Instagram, and Reels) have violated Australian laws and Meta company's advertising standards.


The Newcastle Herald revealed that the Chinese freight forwarding company, Huawell Trade Export Shipping, recently posted an advertisement on Meta website claiming to be able to directly import e-cigarettes to Australia. The company also stated that they can import construction materials, decorations, hardware, and lighting fixtures, and offer to deliver e-cigarettes to buyers' doorsteps at a price of 34.5 Australian dollars per kilogram.


After being alerted by the media, the Australian Department of Health and Aged Care conducted an investigation into the social media post.


A spokesperson stated that...


The company's advertising has been referred to the TGA and is currently under review. The TGA will collaborate with other departments to investigate the company's activities, including allegations of illegal imports, advertising, and supply of e-cigarettes to Australia.


As of this Monday (the 26th), the company still has at least one post remaining on Facebook.


The company did not respond to a request for comment from the Newcastle Herald.


A spokesperson stated that the TGA is closely collaborating with digital platforms, including Meta, to crack down on and remove advertisements for unapproved therapeutic goods and e-cigarette products.


In addition, the TGA can request internet service providers to block websites containing suspected illegal content, including those operated by individuals or companies outside of Australia. This action is only taken when the responsible parties behind overseas websites cannot be identified or when the websites are unwilling to comply with Australian regulations.


A spokesperson from Meta stated last week to ACM that Meta prohibits the buying, selling, or promotion of illegal drugs on its platform, and will remove such content immediately upon discovery.


Senator Kaderl stated that recent legislative changes have not stopped the sale of e-cigarettes, but rather have increased profits from the black market sales.


Since the ban was implemented, the only change I have seen is the prices. A shop that used to sell for 25 to 30 Australian dollars is now selling for 50 to 60 Australian dollars. The ban has only allowed organized crime to make more money, rather than stopping it.


Senator Cardel stated that there are reports suggesting that some young people are turning to purchasing illegal tobacco products because they cannot afford e-cigarettes.


I hope that children will never come into contact with e-cigarettes again, but this is not possible. If they are going to access e-cigarettes, I would prefer it to be regulated products that meet the standards.


We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Product | Philip Morris Korea Launches Two TEREA ONYX Capsule Tobacco Sticks, Expanding Portfolio to Five Lines
Product | Philip Morris Korea Launches Two TEREA ONYX Capsule Tobacco Sticks, Expanding Portfolio to Five Lines
Philip Morris Korea launched TEREA ONYX, a new tobacco stick line for IQOS ILUMA devices, on October 15, 2026. The initial products, AMANG PEARL and CALI PEARL, feature tropical-inspired flavors, Fresh Filters and capsules designed to deliver different flavor experiences before and after activation. Both are priced at KRW 4,800 per pack and are available at convenience stores nationwide and IQOS-operated stores in South Korea. The launch expands the Korean TEREA portfolio from four product lines to five, following earlier capsule tobacco stick additions in 2026.
product
Oct.23
Latest UK ONS Data: 54% of Vapers Are Former Cigarette Smokers, 26% Also Smoke and 20% Never Smoked Regularly
Latest UK ONS Data: 54% of Vapers Are Former Cigarette Smokers, 26% Also Smoke and 20% Never Smoked Regularly
Former cigarette smokers accounted for an estimated 54% of current e-cigarette users in Great Britain in 2025, while 26% also smoked cigarettes and 20% had never regularly smoked, according to a 2Firsts analysis of Office for National Statistics (ONS) data. Among former cigarette smokers who currently vape, approximately 81% used e-cigarettes daily, compared with about 50% of dual users. The ONS found that 33.8% of current cigarette smokers also vaped in 2025, up from 10.6% in 2014. Approximately 1.1 million adults who had never regularly smoked cigarettes used e-cigarettes, representing 2.9% of that population, compared with 0.2% in 2014. The figures highlight differences in the composition, frequency of use and long-term trends across Britain's vaping population.
DATA
Oct.14
Special Report | From Oversupply to Supply Gaps: Global Tobacco Leaf Markets Diverge Ahead of 2027
Special Report | From Oversupply to Supply Gaps: Global Tobacco Leaf Markets Diverge Ahead of 2027
Global tobacco leaf markets diverged sharply in 2026, with India cutting authorised FCV production amid oversupply while Malawi faced a supply shortfall. U.S. demand improved in some leaf categories, but growers in Brazil, Colombia, Tanzania and Zimbabwe faced pressure from prices, buyer access, costs and weather. With nicotine consumption patterns also shifting, 2027 will test whether supply, demand and grower profitability can move back toward balance.
Oct.26
PMI Pushes Smoke-Free Business in Latin America as Argentina Lifts Heated Tobacco Ban, Mexico City Share Tops 7%
PMI Pushes Smoke-Free Business in Latin America as Argentina Lifts Heated Tobacco Ban, Mexico City Share Tops 7%
Philip Morris International (PMI) showcased IQOS heated tobacco systems and nicotine pouch products at Technovation 2026 in Buenos Aires on October 7–8, presenting research on consumer attitudes, regulatory developments and illicit cigarette trade across Latin America. PMI Chief Global Growth Officer Stefano Volpetti said smoke-free products accounted for more than 7% of the Mexico City market. Argentina repealed its heated tobacco ban in May 2026 and introduced registration requirements for tobacco and nicotine products, while local media reported nicotine pouch sales in Mendoza. A PMI-commissioned survey found that only 8% of respondents across four Latin American countries were familiar with nicotine pouches. A separate KPMG study estimated illicit cigarette consumption at 77 billion sticks across 11 markets in Latin America and Canada in 2025.
PMI
Oct.13
Product | BAT Expands VELO Peach Ice Medium to FamilyMart Stores Nationwide in Japan
Product | BAT Expands VELO Peach Ice Medium to FamilyMart Stores Nationwide in Japan
British American Tobacco Japan (BAT Japan) expanded VELO Peach Ice Medium to FamilyMart stores nationwide in Japan from September 7, 2026. The oral tobacco product first launched on July 6 and had previously been sold through VELO's official online store, glo Store Ginza and tobacco retailers. It combines peach flavor with menthol cooling at a Medium strength level and is priced at JPY 360. Japanese tobacco retailers list 15 pouches per pack. The move adds the new SKU to an existing nationwide FamilyMart distribution network for VELO rather than marking the brand's first entry into the convenience-store chain.
Sep.15
Product | JT to Launch MEVIUS Tropical Option in Japan, Expanding Ploom Tobacco Stick Lineup to 32
Product | JT to Launch MEVIUS Tropical Option in Japan, Expanding Ploom Tobacco Stick Lineup to 32
Japan Tobacco (JT) will launch MEVIUS Tropical Option, a new tobacco stick for Ploom, nationwide in Japan from October 6, 2026. The capsule-format product combines mango-oriented sweetness with menthol cooling, adding a tropical flavor to the MEVIUS Ploom tobacco-stick lineup for the first time. Each pack contains 20 sticks and will launch at JPY 590. The product is compatible with all Ploom devices, and its addition will expand the Ploom tobacco-stick portfolio to 32 variants.
Sep.08