Investigation into Illegal Importation of e-cigarette in Australia by Chinese Freight Forwarder

Aug.27.2024
Investigation into Illegal Importation of e-cigarette in Australia by Chinese Freight Forwarder
Australian authorities investigate Chinese freight company for illegal e-cigarette imports amid concerns over underage sales.

According to a report by the Newcastle Herald on August 27, the Australian Therapeutic Goods Administration (TGA) has launched an investigation into a Chinese freight forwarding company that claims to be able to supply illegal e-cigarette products to buyers by the kilogram.

Investigation into Illegal Importation of e-cigarette in Australia by Chinese Freight Forwarder
Australian National Party Senator Ross Cadell from New South Wales | Image source: Newcastle Herald


According to current Australian law, only companies that hold an import permit issued by the Office of Drug Control are allowed to import e-cigarettes into Australia. Importers must also notify the Therapeutic Goods Administration (TGA) if the e-cigarettes meet relevant standards.

Investigation into Illegal Importation of e-cigarette in Australia by Chinese Freight Forwarder
Huawell Trade Export Shipping's e-cigarette advertisement on Facebook. Image source: Shutterstock.


In New South Wales, selling non-prescription nicotine e-cigarettes to individuals under the age of 18 could result in a fine of $1650 or six months imprisonment.


Since the nationwide ban on importing disposable e-cigarettes took effect on January 1st, Australian border officials and the Therapeutic Goods Administration (TGA) have seized nearly 4 million e-cigarettes. This is estimated to account for only a small fraction of the e-cigarette products entering the country.


New South Wales Nationals Senator Ross Cadell stated,


A supplier told me that out of every nine batches of goods, one batch will be seized, and this is just a cost of doing business.


Most products are flowing into convenience stores and tobacco shops.


According to the Newcastle Herald, there are at least 10 stores in the city center of Newcastle that sell e-cigarette products.


The Australian Community Media (ACM) emphasized last week that tech giant Meta is promoting the sales of banned e-cigarette devices by allowing advertisements.


The Australian Communications and Media Authority (ACMA) has verified that 15 paid advertising pages running on the Meta platform (including Facebook, Instagram, and Reels) have violated Australian laws and Meta company's advertising standards.


The Newcastle Herald revealed that the Chinese freight forwarding company, Huawell Trade Export Shipping, recently posted an advertisement on Meta website claiming to be able to directly import e-cigarettes to Australia. The company also stated that they can import construction materials, decorations, hardware, and lighting fixtures, and offer to deliver e-cigarettes to buyers' doorsteps at a price of 34.5 Australian dollars per kilogram.


After being alerted by the media, the Australian Department of Health and Aged Care conducted an investigation into the social media post.


A spokesperson stated that...


The company's advertising has been referred to the TGA and is currently under review. The TGA will collaborate with other departments to investigate the company's activities, including allegations of illegal imports, advertising, and supply of e-cigarettes to Australia.


As of this Monday (the 26th), the company still has at least one post remaining on Facebook.


The company did not respond to a request for comment from the Newcastle Herald.


A spokesperson stated that the TGA is closely collaborating with digital platforms, including Meta, to crack down on and remove advertisements for unapproved therapeutic goods and e-cigarette products.


In addition, the TGA can request internet service providers to block websites containing suspected illegal content, including those operated by individuals or companies outside of Australia. This action is only taken when the responsible parties behind overseas websites cannot be identified or when the websites are unwilling to comply with Australian regulations.


A spokesperson from Meta stated last week to ACM that Meta prohibits the buying, selling, or promotion of illegal drugs on its platform, and will remove such content immediately upon discovery.


Senator Kaderl stated that recent legislative changes have not stopped the sale of e-cigarettes, but rather have increased profits from the black market sales.


Since the ban was implemented, the only change I have seen is the prices. A shop that used to sell for 25 to 30 Australian dollars is now selling for 50 to 60 Australian dollars. The ban has only allowed organized crime to make more money, rather than stopping it.


Senator Cardel stated that there are reports suggesting that some young people are turning to purchasing illegal tobacco products because they cannot afford e-cigarettes.


I hope that children will never come into contact with e-cigarettes again, but this is not possible. If they are going to access e-cigarettes, I would prefer it to be regulated products that meet the standards.


We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

BAT CFO Dragos Constantinescu Takes Office, Returning After Seven Years and Former Asahi Europe Leadership Role
BAT CFO Dragos Constantinescu Takes Office, Returning After Seven Years and Former Asahi Europe Leadership Role
Dragos Constantinescu has officially taken up his role as Chief Financial Officer and Executive Director at British American Tobacco (BAT). He previously spent 16 years at BAT across finance and general management roles in Europe before joining Asahi in 2019 and becoming CEO of Asahi Europe & International in 2025. His return comes as BAT continues to advance its “A Better Tomorrow” transformation.
BAT
Sep.01
Ohio Supreme Court Weighs Whether State Consumer Law Can Restrict Flavored Vape Sales
Ohio Supreme Court Weighs Whether State Consumer Law Can Restrict Flavored Vape Sales
The Ohio Supreme Court is hearing a case involving flavored vape sales and whether state authorities can use consumer protection laws to take action against retailers selling unauthorized vape products. Ohio officials argue that selling unauthorized flavored vapes may constitute consumer deception, while retailers argue that tobacco product regulation falls under federal Food and Drug Administration (FDA) authority and that states cannot impose additional restrictions through consumer laws. The case could affect the scope of state-level vape regulation across the United States.
Aug.06
Special Report | Russia, Ukraine and Belarus Launch Fresh Push to Rein in Vaping
Special Report | Russia, Ukraine and Belarus Launch Fresh Push to Rein in Vaping
Russia, Ukraine and Belarus are tightening vape regulation through different tools, from Ukraine’s stronger enforcement push and Belarus’s proposed advertising restrictions to Russia’s new GOST standard and regional sales-ban mechanism. As black-market concerns persist, some Russian experts argue that China’s tightly controlled but legalised model — built around licensing, traceability and taxation — may offer a more effective alternative to blanket prohibition.
Jul.15
FTC Scrutinizes Fifty Bar’s “Made in America” Claims as Vape Marketing Faces New Compliance Risk
FTC Scrutinizes Fifty Bar’s “Made in America” Claims as Vape Marketing Faces New Compliance Risk
The Federal Trade Commission sent a warning letter to Lucky Bar Holdings LLC over “Made in the USA” claims tied to Fifty Bar vape products, saying staff had reason to believe the products may be imported in whole or in significant part despite unqualified U.S.-origin marketing claims.
Jul.20
2Firsts Compliance Solutions Hosts PMTA Briefing on FDA Review Signals After JUUL2 Authorization
2Firsts Compliance Solutions Hosts PMTA Briefing on FDA Review Signals After JUUL2 Authorization
Following recent FDA authorizations for JUUL2 and ZYN ULTRA, 2Firsts Compliance Solutions held an online PMTA briefing on Sept. 4 to examine what the decisions may signal about review efficiency, scientific evidence and U.S. market access. Nearly 30 participants from brands, manufacturers, compliance service providers and investment firms joined the discussion.
2Firsts Events
Sep.06
Australian Coalition Unveils Illicit Tobacco Plan With 80% Excise Cut and Legal, Taxed Vapes and Nicotine Pouches
Australian Coalition Unveils Illicit Tobacco Plan With 80% Excise Cut and Legal, Taxed Vapes and Nicotine Pouches
Australia’s Coalition has unveiled a national illicit-tobacco policy that would cut tobacco excise by 80% and create legal, regulated and taxed adult markets for vaping products and nicotine pouches if it wins government. The plan proposes an excise of A$0.50 per millilitre of e-liquid and A$0.025 per milligram of nicotine in pouches, alongside A$200 million in additional enforcement and a A$60 million three-year public-awareness campaign. The Coalition says the package would narrow the price advantage of illicit products and undermine organised crime, while Labor and public-health groups warn that dramatically cheaper cigarettes could reverse long-term declines in smoking.
Sep.03