In celebration of the tenth anniversary of IQOS, Philip Morris International (PMI) has launched its heated tobacco product "IQOS ILUMA i" in the United Arab Emirates.
Philip Morris International (PMI) aims to have two-thirds of its net revenue come from new tobacco products by 2030.
According to uaenews247, on March 3rd, Philip Morris International (PMI) Middle East announced the launch of its heated tobacco product "IQOS ILUMA i" in the UAE.
Philip Morris International (PMI) Tobacco Free Products Middle East director Saim Yasin stated,
With the help of science, world-leading brands, and business capabilities, we aim to provide better alternatives for adult consumers. 2024 marks the 10th anniversary of IQOS, providing us with an opportunity to achieve the ambitious goal of having over two-thirds of our net revenue come from new tobacco products by 2030.
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