According to a report by N. News on December 30th, Japan Tobacco International's (JTI) Korean branch, JTI Korea, announced that Irina Lee will be appointed as the company's new CEO effective January 1, 2025.
Irina Lee, originally from Kazakhstan, has held various positions in multiple markets, regions, and company headquarters at JTI.
In 2014, Irina Lee was appointed as the Marketing Director of JTI Kazakhstan, overseeing the local marketing department. She was later transferred to JTI headquarters in Geneva, where she served as the Director of Marketing and Sales Innovation in 2018, and then as the Brand Director for "Winston" in 2021. Most recently, starting in 2023, she has been serving as the Vice President of Marketing and Sales, supporting some markets and duty-free businesses in Eastern Europe.
JTI stated that Irina Lee's addition will bring new vitality to the company. JTI plans to launch more cigarette and e-cigarette products that meet the needs of modern adult smokers, in order to strengthen their product lineup.
Irina Lee stated that
I am pleased to be able to welcome new challenges at JTI Korea. Drawing on my experience in Central Asia, Eastern Europe, and headquarters, I will help JTI Korea expand its presence in the tobacco market in South Korea.
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