Japan Tobacco to launch Ploom X Advanced HTP device in South Korea by year-end

Oct.24.2024
Japan Tobacco to launch Ploom X Advanced HTP device in South Korea by year-end
Japan Tobacco's South Korean subsidiary plans to unveil its latest HTP device, the "Ploom X Advanced", at a press conference on 28 October, with a launch expected by the end of the year. This will be the company's first attempt to re-enter the South Korean HTP market after a three-year hiatus.

Japan Tobacco Korea Corporation (JT) plans to unveil its latest heated tobacco product (HTP) device, "Ploom X Advanced", at a press conference on 28 October, according to a recent report by M.Dnews. The company expects to launch the product by the end of this year, marking its return to the South Korean HTP market after a three-year hiatus.

 

The latest product to be launched by JT in 2023 is 'Ploom'. According to the company's statistics, in the first half of this year, sales of "Ploom" in the Japanese market increased by approximately 36% year-on-year, exceeding the growth rate of local market demand.

 

JT Korea launched Ploom Tech in 2019 in an attempt to enter the Korean market, but it has not been successful. The market is currently dominated by Korean tobacco company KT&G and the Korean arm of Philip Morris International, with market shares of 45.8% and 20% respectively. British American Tobacco (BAT) has a 10.4% share of the HTP market in Korea.

 

According to the South Korean Ministry of Strategy and Finance, sales of traditional cigarettes totalled 3 billion packs last year, down 2.8% from the previous year. However, sales of HTP products increased by 12.6% to 610 million packs.

 

Industry experts predict that JT Korea will develop more detailed market strategies after its comeback in order to secure a place in the highly competitive market. An industry insider said, "With the re-entry of JT Korea, the HTP market in Korea will have more opportunities for development.
 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Pakistan Court Halts E-cigarette Ban, Orders Reopening of Shops
Pakistan Court Halts E-cigarette Ban, Orders Reopening of Shops
After Punjab's blanket ban on vaping, over 70 shop owners petitioned the Lahore High Court and secured provisional relief. The court suspended enforcement actions pending a July 3 hearing, initiating judicial scrutiny of the ban's legal foundations.
Jun.30 by 2FIRSTS.ai
Product: Tyson 2.0 Launches Nicotine Pouches in the U.S. with Boxing-Inspired Flavors
Product: Tyson 2.0 Launches Nicotine Pouches in the U.S. with Boxing-Inspired Flavors
Boxing legend Mike Tyson’s brand TYSON 2.0 has launched a new line of nicotine pouches, now available in the U.S. through distributors like VapeSourcing at a wholesale price of $3.99 per pack. Each pack contains 15 pouches and comes in four boxing-themed flavors with nicotine strengths of 4mg, 6mg, and 10mg.
Jul.08 by 2FIRSTS.ai
Photo Gallery | A Sneak Peek at the World Vape Show: What Products Are Major Brands Betting On?
Photo Gallery | A Sneak Peek at the World Vape Show: What Products Are Major Brands Betting On?
The World Vape Show will take place in Dubai from June 18 to 20. Ahead of the event, several brands have shared teasers of new products and technologies online. 2Firsts has compiled a selection of these previews for readers.
Jun.12 by 2FIRSTS.ai
MK Lab CEO Offers In-Depth Analysis of Japan's E-Cigarette Market at 2Firsts Forum: Regulations, User Trends, and Marketing Strategies
MK Lab CEO Offers In-Depth Analysis of Japan's E-Cigarette Market at 2Firsts Forum: Regulations, User Trends, and Marketing Strategies
At the 2Firsts Global NGP Forum, MK Lab CEO KUNIYOSHI/MAKIO provided an in-depth analysis of Japan's e-cigarette market, examining regulatory constraints, consumer trends, and localized marketing strategies. He emphasized that viewing "product as culture" is key to overcoming regulatory and user barriers.
Jul.30 by 2FIRSTS.ai
Malaysia to Launch “Save the Lungs” Enforcement Campaign in August, Plans Legislation to Ban Open-System E-cigarettes
Malaysia to Launch “Save the Lungs” Enforcement Campaign in August, Plans Legislation to Ban Open-System E-cigarettes
Malaysia’s Health Ministry will start the “Save the Lungs” campaign on August 1, targeting e-cigarettes. The government plans to ban open-system vapes due to unregulated additives. By June 2025, 58 cases were investigated, with nearly 70% of e-liquids containing banned substances.
Jul.29 by 2FIRSTS.ai
Australia's New Vaping Law Leads to the Collapse of the Legal Market and a Surge in Black - market Transactions
Australia's New Vaping Law Leads to the Collapse of the Legal Market and a Surge in Black - market Transactions
Australia’s new vaping law has led to the collapse of the legal market and a surge in black - market transactions. The new regulations, which limit sales to pharmacies, have seen low participation and transaction volumes in the legal market, while black - market dealings have soared. Critics say the policy has fueled organized crime, and experts are calling for legalization and regulation to address the crisis.
Jun.23 by 2FIRSTS.ai