Japan Tobacco Announces Executive Leadership Changes Effective in 2026

Nov.26.2025
Japan Tobacco Announces Executive Leadership Changes Effective in 2026
Japan Tobacco Inc. (JT) has announced a series of executive and board appointments effective from 2026, including the nomination of Takehiko Tsutsui—currently Executive Vice President at JT International—as President, CEO and Representative Director.

Key Points

 

  • JT announces multiple executive and board changes effective from 2026 to support profit growth and corporate value.
  • Takehiko Tsutsui to become President and CEO on January 1, 2026, with Representative Director appointment pending shareholder approval.
  • Masamichi Terabatake to step down as CEO, remain on the board, and is proposed as Deputy Chairperson.
  • Board nominations include Kyoto University Professor Yukiko Uchida; two current members will resign.
  • Several executive officer appointments and role adjustments will take effect in early 2026.

 

2Firsts, November 26, 2025 — According to a statement by Japan Tobacco Inc., the company’s Board of Directors has approved new and revised executive appointments that include changes to Representative Directors, board roles and executive officer responsibilities.

 

The announcement states that JT will revise its management structure to support sustainable profit growth and strengthen corporate value. Takehiko Tsutsui, currently Executive Vice President at JT International S.A., has been appointed President and Chief Executive Officer effective January 1, 2026. His appointment as Representative Director is subject to ratification at the 41st Annual General Meeting scheduled for March 25, 2026.

 

Current President and CEO Masamichi Terabatake will step down on January 1, 2026, assume a role as Member of the Board, and—pending shareholder approval—become Deputy Chairperson of the Board.

 

The board changes include the nomination of Yukiko Uchida, Director (Professor) at Kyoto University’s Institute for the Future of Human Society, as a new Member of the Board. Chairperson Mutsuo Iwai and Member of the Board Yukiko Nagashima will resign at the conclusion of the 41st Annual General Meeting. If approved, Shigeaki Okamoto will be appointed Chairperson of the Board.

 

Among executive officer appointments effective January 1, 2026, Tsutsui will concurrently serve as President of the Tobacco Business. Adam Vilalta will assume the role of Senior Vice President, Marketing, Tobacco Business, Japan, while several officers will see modifications to their areas of responsibility, including Hisashi Shimobayashi becoming Senior Vice President, Chief Technology & Information Security Officer.

 

Additional changes relate to the transition of JT’s pharmaceutical business to Shionogi & Co., Ltd., including adjustments effective December 1, 2025, and the resignation of two pharmaceutical executives at the end of November 2025.

 

JT also provided supplementary materials outlining proposed board and executive officer structures as of January 1 and March 25, 2026.

Product | PMI Launches ZYN Melts in UK, Extending ZYN Beyond Nicotine Pouches Into Dissolvable Tablets
Product | PMI Launches ZYN Melts in UK, Extending ZYN Beyond Nicotine Pouches Into Dissolvable Tablets
Philip Morris International (PMI) has launched ZYN Melts in the UK, introducing a fully dissolvable oral nicotine tablet format alongside the brand's existing nicotine pouches. The range includes Cool Mint and Peppermint, each offered at 1mg and 2mg of nicotine per tablet, creating four SKUs. Each can contains 20 tablets and is priced at £6.50 in the UK. Unlike ZYN nicotine pouches, Melts are placed between the upper lip and gum and dissolve completely during use.
News
Sep.29 by 2Firsts Perspectives
PMI Launches Fourth IQOS Convenience-Store Discount of 2026 for Black Friday in Japan, Cutting ILUMA i ONE to About $19 After Ploom AURA Fell to About $9
PMI Launches Fourth IQOS Convenience-Store Discount of 2026 for Black Friday in Japan, Cutting ILUMA i ONE to About $19 After Ploom AURA Fell to About $9
Philip Morris Japan launched its fourth confirmed nationwide convenience-store discount campaign for IQOS ILUMA i devices in 2026 on October 26, cutting three models by as much as ¥2,000, or about $12.70. The campaign began one day after JT ended a promotion that reduced Ploom AURA to ¥1,480, or about $9.40. JT says Ploom's share of Japan's heated-products category rose from 10.9% in January 2024 to 18.3% in June 2026, a gain of 7.4 percentage points, while PMI says IQOS still held about 68% category share in the third quarter. At the same time, Japan's two-stage heated-tobacco tax adjustment has pushed stick prices higher, leaving device discounts as an increasingly important tool for lowering the upfront cost of customer acquisition.
Market
Oct.28
IVG Parent Secures HMRC Excise Warehouse and Duty Stamp Approvals Ahead of UK Vape Tax
IVG Parent Secures HMRC Excise Warehouse and Duty Stamp Approvals Ahead of UK Vape Tax
Acme Vape Ltd, the company behind UK vaping brand IVG, has received HM Revenue & Customs approval to operate an excise warehouse for vaping products and participate in the Vaping Duty Stamps Scheme. The UK's Vaping Products Duty will take effect on October 1, 2026, at a flat rate of £2.20 per 10ml of vaping liquid. Acme Vape Ltd says its approved warehouse in Preston will become operational under the new regime on the same date.
Regulations
Sep.18 by 2Firsts Perspectives
UK ONS Data: Vaping Rate Among Women Aged 25–34 Reaches 18.3%, Compared With 14.4% for Men
UK ONS Data: Vaping Rate Among Women Aged 25–34 Reaches 18.3%, Compared With 14.4% for Men
The vaping rate among women aged 25 to 34 in Great Britain reached 18.3% in 2025, up from 13.7% in 2024 and 8.3% in 2020, according to data from the Office for National Statistics (ONS). The figure was the highest for this group since records began in 2014 and exceeded the 14.4% recorded among men of the same age. Adults aged 25 to 34 also overtook those aged 16 to 24 as the age group with the highest vaping prevalence. Overall, about 5.4 million adults in Great Britain used e-cigarettes in 2025, broadly unchanged from the previous year.
DATA
Oct.13
Snowplus Enters Japan’s FamilyMart Network With Zero-Nicotine NEO Line and Kishidan Campaign
Snowplus Enters Japan’s FamilyMart Network With Zero-Nicotine NEO Line and Kishidan Campaign
Snowplus distributor H&S said the zero-nicotine, zero-tar NEO vaping line will begin rolling out across FamilyMart stores in Japan from September 14, 2026, excluding some locations. The DASH line will also be sold at selected FamilyMart stores in southern Kyushu and Okinawa. Snowplus simultaneously named Japanese rock band Kishidan as a brand ambassador, combining convenience-store distribution with a broader consumer marketing push in Japan.
Sep.15
JTI Invests ₱2.1 Billion to Upgrade Batangas Manufacturing Hub, Adds First Southeast Asia DIET Facility
JTI Invests ₱2.1 Billion to Upgrade Batangas Manufacturing Hub, Adds First Southeast Asia DIET Facility
JTI Asia Manufacturing Corp. has invested ₱2.1 billion, or about $37 million, in its manufacturing site in Malvar, Batangas, Philippines, to expand tobacco-processing capabilities. About ₱1.9 billion is allocated to JTI's first Dry Ice Expanded Tobacco, or DIET, facility in Southeast Asia, while more than ₱177 million has been spent on expanding its Controlled Atmosphere treatment facility. The Batangas plant supplies the Philippine market and exports to 22 overseas markets, making it one of JTI's key manufacturing hubs in Asia.
Sep.24