Japan Tobacco International Raises Cigarette Prices in Romania
According to a report by Romanian news website Economedia on January 8th, Japan Tobacco International has announced a price hike of 1 Romanian Leu (approximately 0.22 USD) per pack of cigarettes sold in Romania.
Different brands will see different price increases. Sobrani cigarettes will be priced at 28 lira (approximately $6.17), Yuniston cigarettes will be priced at 25.50 lira (approximately $5.62), Camel cigarettes will be priced between 22 lira and 22.50 lira (approximately $4.82), and Winchester cigarettes will be priced at 24 lira (approximately $5.29).
In general, the three major tobacco companies tend to gradually increase prices. British American Tobacco (BAT), as the market leader (accounting for 50% of all tobacco product sales), is usually the first to make price adjustments, followed by Philip Morris International (PMI) and Japan Tobacco International (JTI).
However, this time, Japan Tobacco International took the lead. It is anticipated that British American Tobacco and Philip Morris will also follow suit. Additionally, merchants in the market have already become aware that British American Tobacco may initiate price adjustments starting from January 15th, although this is yet to be confirmed.
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