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Japan Tobacco Releases Three Ploom AURA Collaboration Panels Inspired by “Sake”

Apr.13
Japan Tobacco Releases Three Ploom AURA Collaboration Panels Inspired by “Sake”
Japan Tobacco announced that it will sponsor “CRAFT SAKE WEEK 2026,” to be held at Roppongi Hills Arena, and set up a dedicated smoking area called “Ploom LOUNGE.” Three Ploom AURA collaboration front panels inspired by the theme of “sake” will be offered at the venue, along with trial use, sales, and related original content.

Key Takeaways

  • Japan Tobacco announced its sponsorship of “CRAFT SAKE WEEK 2026”;
  • The event venue is Roppongi Hills Arena;
  • A dedicated smoking area called “Ploom LOUNGE” will be set up on site;
  • There are three collaboration front panels: SUGIDAMA, SAKE LABEL, and SHUKI;
  • The Ploom CLUB membership website will hold a lottery campaign from April 20 to April 30, 2026.

2Firsts, April 13, 2026

 

According to YoSK8, Japan Tobacco announced that it will support “CRAFT SAKE WEEK 2026” and set up a dedicated smoking area called “Ploom LOUNGE.”

 

According to the report, the area will offer a limited number of “Ploom AURA” collaboration front panels inspired by the event theme of “sake.” There are three collaboration front panel designs: “SUGIDAMA,” “SAKE LABEL,” and “SHUKI.”

 

 

Japan Tobacco Releases Three Ploom AURA Collaboration Panels Inspired by “Sake”
Ploom AURA collaboration front panels inspired by “sake” | Image source: YoSK8

 

The report noted that these collaboration front panels are available to users who already own a Ploom AURA device, as well as to consumers who purchase the device at the venue, through an exchange with the front panel they currently have.

 

At the Ploom LOUNGE during “CRAFT SAKE WEEK 2026,” two smoking spaces for smokers aged 20 and above will be set up on site, and original content created in collaboration with Nagakawa Shin, the owner and chef of “Washoku Shinkuro,” will also be offered.

 

In addition, Ploom AURA trial use and sales activities will be held at the venue. Updates from the Ploom LOUNGE on the day of the event will also be posted through the official Instagram account “Discover Ploom.”

 

According to an additional report, the Ploom CLUB membership website will also hold a lottery campaign for these collaboration front panels from April 20 to April 30, 2026.

 

Cover image source: YoSK8

 

References:
[1] Ploom Aura 与“CRAFT SAKE WEEK 2026”合作推出的全新联名款前面板现已上市！
Also Read:
[1] JTI Korea Introduces Ploom AURA With Four Heating Modes and Four Device Colors
[2] JT Launches Limited-Edition Ploom AURA “Fuchsia Flare” in Advance Sales Starting March 10
[3] JT launches limited-edition Ploom AURA front panels; two go on sale, three offered via prize draw
[4] Japan Tobacco Launches Limited-Edition “Purple Dusk” Colorway for Ploom AURA, Priced at JPY 2,980
[5] JT Partners with Japan’s Year-End Music Festivals, Unveils Eight Limited-Edition Ploom AURA Front Panels

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