KT&G Launches New "REAL" Series for HNB Device

Sep.25.2024

KT&G launches new "REAL" series for HNB device "Lil Able" in convenience stores, aiming to strengthen market position.

According to N. News on September 25th, South Korean tobacco company KT&G announced the launch of their new "REAL" series of exclusive stick brands for their HNB device "Lil Able" in convenience stores nationwide starting that day.

The new product lineup includes three varieties: Real Cigarfish, Real Sunnyst, and Real Ice Pick.

Additionally, KT&G has discontinued the unified brand name "Aim" for the "Lil Able" special cigarette stick brand, and has introduced independent brands that emphasize product characteristics: "Real," "Granula," and "Stick.

The HNB device "Lil Able 2.0" was released in June of this year and is now officially available for purchase at convenience stores nationwide starting today.

KT&G business unit leader Im Wang-sub stated that

In order to meet the diverse needs of consumers, we have launched three new "REAL" products and further strengthened our leading position in the domestic e-cigarette market by expanding the product range of the 'Lil Able Sticks' dedicated pods.

References:

[1] KT&G, 릴 에이블 전용스틱 '리얼' 3종 출시

Also Read:

[1] KT&G Launches Upgraded HTP "Lil Solid 3.0" with New Features

[2] KT&G Launches Limited Edition "Raison Ionia 3 in 1" at Airports

[3] KT&G Dominates HNB e-Cigarette Market with Lil Series

[4] Rising Tax Revenue from E-Cigarettes in South Korea

[5] KT&G Expands Sales Network for 'Lil Able 2.0'

#Asia #South Korea #Heated tobacco products #Market.

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