KT&G Dominates HNB e-Cigarette Market with Lil Series

Sep.11.2024

KT&G dominates the HNB e-cigarette market with innovative products, holding 45.8% market share and planning global expansion.

According to a report by N.News on September 10th, South Korean tobacco company KT&G has captured a 45.8% market share in the second to fourth quarters of the HNB e-cigarette market, thanks to the widespread popularity of its "Lil" series. The company has maintained its position as the market leader for 10 consecutive quarters.

KT&G stated that

The Lil HYBRID 1.0, launched in 2018 as an industry first, achieved a rich and uniform amount of vapor through the unique combination of pods and e-liquid storage box. The Lil HYBRID 2.0, released 15 months after the 1.0, greatly improved convenience with its intelligent switch function and received wide acclaim. Additionally, the Lil HYBRID 3.0, launched in July last year, significantly enhanced user experience by adding three smoking modes and a color display screen among other features.

Furthermore, KT&G has introduced the e-cigarette platform Lil SOLID, which features an M-type heating structure, pioneering a new mode of continuous usage. The Lil AIBLE can be used with three different dedicated pods.

KT&G has applied for 4374 patents related to NGP (Next Generation Products) in the past three years in order to ensure competitiveness in its e-cigarette business. The number of foreign patent applications has increased significantly, from 9 in 2017 to 1621 in 2023, covering regions such as Europe.

It is reported that KT&G is also accelerating the expansion of its global e-cigarette business. Since entering Russia, Japan, and Ukraine in 2020, it is currently operating in 33 countries. KT&G's medium-term goal is to enter more than 50 countries and gradually establish overseas production bases. In October 2023, the company has started the construction of a new factory in Kazakhstan covering an area of approximately 200,000 square meters to build a production and innovation center in Eurasia.

A spokesperson for KT&G stated that...

With the active entry of global tobacco companies into the market and the increasing demand from smokers, the e-cigarette market is expected to continue growing at an annual rate of 15%. In the core e-cigarette market of the future tobacco industry, KT&G will maintain a steady growth momentum by continuously improving its platform, enhancing scientific research and development capabilities, and mastering basic technology.

References:

[1] 전자담배 강자 KT&G, 글로벌 시장 저격

Also Read:

[1] KT&G Expands "Lil Able" Pod Brand with Three New Products

[2] KT&G Expands Sales Network for 'Lil Able 2.0'

[3] KT&G Expands Sales of New HNB Device "Lil Able 2.0"

[4] KT&G to Release New HNB Device "Lil Able 2.0"

[5] Limited Edition "Lil Hybrid 3.0 D-Project Edition" Available

[6] Expansion of KT&G's lil HYBRID 3.0 sales in South Korea.

#Asia #Market #South Korea #Heated tobacco products #Major companies

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Energy Marketers of America Backs White House Crackdown on Illicit Vape Shops, Urges Cleanup of ‘Gray Area’ Market

The Energy Marketers of America (EMA) has publicly endorsed the White House’s enforcement campaign against illicit vape shops, saying it will help address the regulatory “gray area” that has emerged since 2020 due to delayed product approvals. EMA noted that a large volume of unauthorized imported disposable e-cigarettes worth about $86.5 million has been seized and called for stronger, more localized enforcement efforts to ease the burden on compliant convenience retailers.

Dec.04 by 2FIRSTS.ai

BAT Korea Announces Fall Promotion for glo™ hyper Series, Price Reductions up to 40%

BAT Rothmans introduces "glo hyper" series promotion in South Korea, with "glo hyper pro" for $20 and "glo hyper" for $14.

Oct.15 by 2FIRSTS.ai

Bangladesh High Court Questions Legality of BEZA’s Approval for Philip Morris Nicotine Pouch Factory

The High Court in Bangladesh has asked government bodies to explain why the approval granted to Philip Morris to establish a nicotine pouch factory should not be deemed illegal. Petitioners argue the decision contradicts existing policies and a 2016 Appellate Division ruling that restricts new tobacco-related enterprises. Authorities have ten days to respond.

Nov.20 by 2FIRSTS.ai

Call2Recycle Expands Vape Recycling in Canada, Bringing Cannabis Devices Into Quebec-Wide Program

Call2Recycle Canada, the country’s battery stewardship organization, is expanding its vape recycling program in Quebec to include cannabis vape devices, strengthening the safe recovery of embedded batteries and device materials. Backed by government bodies, producers and other stakeholders, the initiative aims to reduce landfill waste and create a scalable model for other Canadian provinces.