According to a report by the South Korean newspaper, "Electronic Daily" on February 1, KT&G announced the release of a limited edition "Lil Hybrid 3.0 D-Project Edition" in collaboration with the design brand D-Project on February 1.
The product is presented in a gift box format, containing D-Bull car air fresheners, the representative product of D-Project, available in "Forest Green" and "Pollen Pink" variants. Starting today, it will be sold at the Lil flagship store "Lil Minimalium" and the online retailer "Lil Store". From February 5th, it will also be available for purchase at over 4,700 convenience stores nationwide. The suggested retail price is 99,000 Korean Won. Lil Hybrid 3.0 offers three smoking modes. In addition to the standard mode with the same performance as the existing Reel Hybrid 2.0, it also includes the stronger impact "Classic Mode" and the leisure mode with a shortened preheating time of 10 minutes. The "pause" function allows users to pause device operation while smoking an unlimited number of times within a total of 2 minutes. Lim Wang-seop, the head of the division, stated, "Due to the positive response from consumers towards the Reel Hybrid 3.0, we have collaborated with D-Project to release a limited edition product." He added, "We will continue to actively research and develop in the cigarette-shaped e-cigarette market through active research and collaboration with various brands.
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