LOST MARY Introducing New Brand MAD EYES in UK

Business by 2FIRSTS
Jun.17.2024
LOST MARY Introducing New Brand MAD EYES in UK
MAD EYES, a new e-cigarette brand by LOST MARY, has been launched on UK retail site Vapourcore.

Special announcement:

This article is for internal industry research and discussion only, no brands or products are recommended; minors are prohibited from accessing.


 

LOST MARY Introducing New Brand MAD EYES in UK
MAD EYES HOAL | Image source: MAD EYES official website

 

 

LOST MARY Introducing New Brand MAD EYES in UK
MAD EYES trademark information | Image source: aliyun

 

Recently, 2FIRSTS discovered a new e-cigarette brand, MAD EYES, on the UK e-cigarette retail website vapourcore. According to information on the website, the brand is designed and manufactured by the well-known UK e-cigarette brand LOST MARY.

LOST MARY Introducing New Brand MAD EYES in UK
Sale price | Image source: vape360

 

According to the information query system of the China Trademark Office, the applicant for the MAD EYES trademark in Class 34 (tobacco and smoking accessories) is Heaven Gifts (Shenzhen) Technology Co., Ltd. The trademark was officially approved on January 14, 2024.

 

MAD EYES has currently only released one e-cigarette product – MAD EYES HOAL. Here are the details:

 

2 milliliters of e-liquid containing 20 milligrams of nicotine salt. Each device can provide up to 600 puffs. Utilizes Heaven Gifts' QUAQ 1.2 mesh coil technology. Offers a variety of flavor options, including apple peach, blueberry sour raspberry, and cherry ice, among 20 flavors.

 

A survey of multiple UK retailers' websites found that MAD EYES HOAL is priced between 2.49 pounds and 4.95 pounds.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

RLX Technology Inc. (NYSE: RLX) Q3 2025 Financial Results: Net Revenue US$158.6 Million; International Business Accounts for 72%
RLX Technology Inc. (NYSE: RLX) Q3 2025 Financial Results: Net Revenue US$158.6 Million; International Business Accounts for 72%
RLX Technology Inc. (NYSE: RLX) announced its unaudited financial results for the third quarter of 2025. The company reported net revenue of RMB 1.13 billion, up 49.3% year-on-year, and adjusted net profit of RMB 295.4 million, up 1.4% quarter-on-quarter. International business contributed 72% of total revenue, reflecting robust financial performance and continued shareholder returns.
Nov.14
Product | Semi-Embedded Display + “Smart Memory System”: OXBAR Launches New Magnetic Vape MAGLINK
Product | Semi-Embedded Display + “Smart Memory System”: OXBAR Launches New Magnetic Vape MAGLINK
OXBAR has launched the MAGLINK vape on its official website, featuring a magnetic structure and a smart memory function. The website lists the device as offering 50,000 puffs, a 1500 mAh battery, and four adjustable power levels. The product has already appeared across multiple Canadian sales channels, where the stated puff count, e-liquid capacity, and other specifications differ notably from those shown on the official site.
Dec.12 by 2FIRSTS.ai
2Firsts Observation|Japan Tobacco Opens Ploom Counter at Dubai International Airport with Scent-Based Experience Display
2Firsts Observation|Japan Tobacco Opens Ploom Counter at Dubai International Airport with Scent-Based Experience Display
2Firsts observed that Japan Tobacco’s heated tobacco brand Ploom has set up an independent retail counter at Dubai International Airport’s duty-free zone, showcasing its new Ploom AURA device. The counter features an interactive scent-release system that allows consumers to experience flavors through aroma rather than inhalation, offering a new approach to product display in smoke-free environments.
Nov.13 by 2FIRSTS.ai
NSW Landlords Could Face Jail or $165,000 Fine for Allowing Illegal Vape and Tobacco Sales
NSW Landlords Could Face Jail or $165,000 Fine for Allowing Illegal Vape and Tobacco Sales
According to The Guardian, landlords in New South Wales who knowingly allow tenants to sell illicit tobacco or illegal vapes could face fines of up to AUD 165,000, a year in prison, or both. The new offences are part of the state government’s broader crackdown on Australia’s growing black market for cigarettes and vaping products.
Nov.12 by 2FIRSTS.ai
South Korea Publishes List of Major Tax Delinquents: Vape Wholesaler Owes Over USD 15.5 Million
South Korea Publishes List of Major Tax Delinquents: Vape Wholesaler Owes Over USD 15.5 Million
The Korea Customs Service (KCS) has released a list of 236 habitual and large-scale customs tax delinquents with total unpaid taxes amounting to approximately USD 917 million. Among them, a vape wholesaler tops the individual list, owing about USD 15.57 million, while another vape-related company owes roughly USD 12.02 million.
Nov.11 by 2FIRSTS.ai
Product | 2× “2+10” configuration, rated 36,000 puffs — VOZOL launches NEON PLUG MAX
Product | 2× “2+10” configuration, rated 36,000 puffs — VOZOL launches NEON PLUG MAX
VOZOL has listed a new product, NEON PLUG MAX, on its official website, featuring dual 2 ml prefilled pods and dual 10 ml refill bottles (24 ml total), a claimed maximum of 36,000 puffs, and two-flavour switching. The device was previously shown at InterTabac 2025 and was listed by the UK MHRA in March 2025; however, as of publication it was not yet available on overseas retail sites.
Oct.22 by 2FIRSTS.ai