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Recently, 2FIRSTS discovered a new e-cigarette brand, MAD EYES, on the UK e-cigarette retail website vapourcore. According to information on the website, the brand is designed and manufactured by the well-known UK e-cigarette brand LOST MARY.

According to the information query system of the China Trademark Office, the applicant for the MAD EYES trademark in Class 34 (tobacco and smoking accessories) is Heaven Gifts (Shenzhen) Technology Co., Ltd. The trademark was officially approved on January 14, 2024.
MAD EYES has currently only released one e-cigarette product – MAD EYES HOAL. Here are the details:
2 milliliters of e-liquid containing 20 milligrams of nicotine salt. Each device can provide up to 600 puffs. Utilizes Heaven Gifts' QUAQ 1.2 mesh coil technology. Offers a variety of flavor options, including apple peach, blueberry sour raspberry, and cherry ice, among 20 flavors.
A survey of multiple UK retailers' websites found that MAD EYES HOAL is priced between 2.49 pounds and 4.95 pounds.
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