Product | LOST MARY launches X-LINK series on its Russian website: near-identical to ELFBAR JOINOne, plus two new adjustable pods

Dec.01
Product | LOST MARY launches X-LINK series on its Russian website: near-identical to ELFBAR JOINOne, plus two new adjustable pods
LOST MARY has officially launched the X-LINK e-cigarette series on its Russian website. The lineup closely mirrors ELFBAR’s JOINOne in architecture and features, and adds two new adjustable pods—one for sweetness control and one for nicotine strength—expanding the compatible pod types to four (cooling/ice, classic, sweetness-adjustable, and nicotine-adjustable).

Special statement:

This article is for internal industry communication only and does not make any recommendations for specific brands or products.

The images presented in this article are only used to describe the facts and are not intended as advertisements for any products.

Minors are prohibited from accessing this article.


Product Highlights at a Glance

 

  • Highly Overlapping Product Lines
    LOST MARY X-LINK closely matches ELFBAR’s JOINOne in product form, device structure, and feature set, including the screen-equipped Dynamic Device and the Standalone Use pods that can be used independently.

 

  • Two New Adjustable Pods
    Building on JOINOne’s original cooling-adjustable and classic pods, LOST MARY X-LINK adds sweetness-adjustable and nicotine-strength-adjustable pods, expanding the compatible pod types to four.

 

  • High-Spec Core Parameters
    X-LINK features 12 ml e-liquid capacity, up to about 20,000 puffs, a 1100 mAh battery, dual-mesh coils, a 2.25-inch TFT display, and two-level airflow adjustment.

 

  • Region-Differentiated Market Strategy
    Korean JOINOne packaging is labeled 0.98% synthetic nicotine, indicating that Aiqiji (Shenzhen) Technology Co., Ltd. is pursuing differentiated product strategies to meet regulatory requirements in each market.

 

2Firsts, December 1, 2025 — 2Firsts has observed that e-cigarette brand LOST MARY recently launched the “X-LINK” series on its Russian-market website. The series largely mirrors ELFBAR’s earlier JOINOne lineup, while adding pods with sweetness control and nicotine-strength control.

 

2Firsts has compiled the key specifications of the LOST MARY X-LINK series, as shown in the chart below.

 

Product | LOST MARY launches X-LINK series on its Russian website: near-identical to ELFBAR JOINOne, plus two new adjustable pods
Specifications: LOST MARY X-LINK e-cigarette series | Chart by 2Firsts

 

 

X-LINK and JOINOne: Largely Overlapping Lineups

 

 

In July 2025, ELFBAR announced the JOINOne series on its website. The series includes “Dock-to-Vape” and “Standalone Use” pods, both supporting three levels of cooling adjustment. Battery devices include the screen-equipped Dynamic Device and the screen-less Lumeo Device; both support three power levels. 

 

Product | LOST MARY launches X-LINK series on its Russian website: near-identical to ELFBAR JOINOne, plus two new adjustable pods
JOINOne product series | Source: ELFBAR website

 

In November 2025, ELFBAR launched the JoinOne15 Classic prefilled pod kit in the UK, adopting a “2 ml prefilled pod + 10 ml refill container (‘2+10’)” structure, which has since been added to the JOINOne lineup on ELFBAR’s website. 

 

Product | LOST MARY launches X-LINK series on its Russian website: near-identical to ELFBAR JOINOne, plus two new adjustable pods
JoinOne15 Classic prefilled pod kit | Source: Vape Sourcing UK

 

The X-LINK series on LOST MARY’s Russian website looks highly consistent with ELFBAR JOINOne and spans two of the same items from the JOINOne lineup:

 

  • “Standalone Use” pod
  • Dynamic Device with display

 

Among them, the Standalone Use pod contains its own battery and can be used independently; the Dynamic Device features a 2.25-inch TFT display.

 

Notably, in addition to the original cooling-adjustable pod and classic pod, LOST MARY X-LINK adds sweetness-adjustable and nicotine-strength-adjustable pods, bringing the total compatible pod types to four.

 

Four Compatible Pod Types: Cooling, Sweetness, Nicotine, Classic

 

As for other specs, the LOST MARY X-LINK kit measures 52 × 94 × 24.5 mm. Pod sizes are 31 × 93 × 24.5 mm and 27.7 × 94 × 24.5 mm. E-liquid capacity is 12 ml, with a claimed maximum of about 20,000 puffs, equivalent to roughly 1,666 puffs per ml.

 

Product | LOST MARY launches X-LINK series on its Russian website: near-identical to ELFBAR JOINOne, plus two new adjustable pods
LOST MARY X-LINK supports four pod types: cooling, sweetness, nicotine, classic | Source: LOST MARY RU

 

Nicotine strength is 20 mg/ml. The device houses a 1100 mAh battery and dual-mesh atomizer. The battery device features a 2.25-inch TFT screen and supports two-level airflow control.

 

Product | LOST MARY launches X-LINK series on its Russian website: near-identical to ELFBAR JOINOne, plus two new adjustable pods
belvaping publishes a review of the LOST MARY X-LINK | Source: belvaping

 

From Russian vaping news sites, 2Firsts found that the LOST MARY X-LINK series has appeared in the local market since May of this year. Sites including vivalacloud and belvaping have posted hands-on reviews. At that time, the available pod options were limited to the sweetness-adjustable pod and the classic pod.

 

 

Korean JOINOne Packaging Shows 0.98% Synthetic Nicotine

 

 

While reviewing JOINOne information, 2Firsts noted that ELFBAR’s website displays both Korean and English packaging for JOINOne. The Korean version explicitly states that the product uses 0.98% synthetic nicotine (0.98% 합성니코틴).

 

Product | LOST MARY launches X-LINK series on its Russian website: near-identical to ELFBAR JOINOne, plus two new adjustable pods
Korean-language review packaging for JOINOne | Source: ELFBAR website

 

These products indicate that Aiqiji (Shenzhen) Technology Co., Ltd. is pursuing a globally differentiated product strategy tailored to regional regulatory variations.
 



As a leading global NGP media and think tank, 2Firsts is dedicated to providing the latest product and technological information and insights to practitioners around the world in various categories such as e-cigarettes, heated tobacco products, and modern oral products. It aims to drive technological changes and innovations in NGP products worldwide, thereby offering tobacco consumers globally with safer products and lifestyles.

 

With a source of information covering the supply chains in China and global markets, 2Firsts product coverage has become one of the most influential platforms for new product and technology releases globally.

 

Contact 2Firsts for the following services: 
1. Providing leads on new products and technologies;

2. Offering comments on products and technologies; 
3. Seeking media coverage for your products; 
4. Identifying sales channels for products.

 

Contact Information: Email: info@2firsts.com

 

Contact CEO Alan Zhao of 2Firsts on LinkedIn.

 

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

China Customs Seizes Over 265K Oral Nicotine Pouches; ‘ZYN’ and Unbranded Products Flagged for IP Violations
China Customs Seizes Over 265K Oral Nicotine Pouches; ‘ZYN’ and Unbranded Products Flagged for IP Violations
China Customs seized 265,140 oral nicotine pouches, including “ZYN”-branded and unbranded products, over suspected IP infringement and breaches of tobacco export rules.
Oct.10 by 2FIRSTS.ai
BAT Korea Launches Year-End Promotion for “glo hyper” as Demand for Odorless Heated Tobacco Rises
BAT Korea Launches Year-End Promotion for “glo hyper” as Demand for Odorless Heated Tobacco Rises
BAT Rothmans has announced a year-end promotion for its “glo hyper” heated tobacco series in response to growing consumer demand for odorless devices during the cold season. As indoor activity rises, more smokers are shifting to heated tobacco products that produce less smell and ash. Government data show HNB sales grew 8.3% last year, accounting for 18.4% of the tobacco market.
Nov.12 by 2FIRSTS.ai
Ispire and IKE Tech Welcome FDA Enforcement Boost, Highlight Need for Tech-Based Controls
Ispire and IKE Tech Welcome FDA Enforcement Boost, Highlight Need for Tech-Based Controls
Ispire Technology and IKE Tech issued statements after the U.S. FDA received Congressional funding and directives to strengthen enforcement against illicit vaping products. The companies emphasized updated guidance, multi-agency coordination and the role of blockchain and age-verification technologies in preventing illegal imports and protecting youth.
Nov.20
Product | ELFBAR Launches New Open-System Device in UK with Three Pod Options and 2800mAh Battery
Product | ELFBAR Launches New Open-System Device in UK with Three Pod Options and 2800mAh Battery
ELFBAR has launched its new open-system device ELFX MEGA, compatible with 2 mL, 5 mL and 10 mL pods and equipped with a 2800mAh battery that delivers significantly longer runtime than its predecessor. The device has passed MHRA notification in the UK and is now available online in the UK at a retail price of around £18.99.
Nov.25 by 2FIRSTS.ai
Altria Director George Muñoz to Retire After 2026 Shareholder Meeting;
Altria Director George Muñoz to Retire After 2026 Shareholder Meeting;
Altria director George Muñoz plans to retire post-2026 annual meeting, not seeking re-election. Annual meeting expected on May 14.
Oct.15 by 2FIRSTS.ai
KT&G Nears ASF Acquisition, Preparing Wide Regional Nicotine Pouch Expansion
KT&G Nears ASF Acquisition, Preparing Wide Regional Nicotine Pouch Expansion
South Korean outlet nate reports that KT&G expects to finalize its acquisition of Nordic nicotine pouch maker ASF within this year. Beginning next year, the company plans to expand the business well beyond ASF’s current five Nordic markets to Europe, the Middle East, Africa, Asia and North America, supported by its cooperation framework with Altria.
Nov.25