Major Shift in Smoking Habits Among New Zealand Teenagers

Industry Insight by 2FIRSTS.ai
Dec.12.2023
Major Shift in Smoking Habits Among New Zealand Teenagers
New Zealand teens' e-cigarette use declines significantly, marking a crucial turning point in youth smoking habits, according to recent survey.

According to a report by the New Zealand technology newspaper Tech Times on December 10th, an investigation conducted by Action on Smoking and Health (ASH), a New Zealand anti-smoking organization, has observed a significant shift in smoking habits among New Zealand teenagers. The survey findings indicate a notable decline in the frequency of e-cigarette use among students.

 

A survey has revealed that the habit of regularly using e-cigarettes has seen a significant decrease among 10 students, dropping from 18.2% in 2022 to 16.4% in 2023.

 

This decline marks a pivotal turning point, reflecting a departure from the previous upward trend in adolescent e-cigarette usage. The percentage of teenagers who vape e-cigarettes daily has now stabilized at 10%, while the number of individuals experimenting with e-cigarette usage has dropped from 40.1% to 37.5% during the same period.

 

The director of the anti-smoking organization, Ben Youdan, expressed encouragement regarding this result, attributing the positive trend to the control measures implemented in recent years. However, he emphasized the need for continued efforts, acknowledging that although there has been evident progress, reducing the prevalence of e-cigarette usage among adolescents remains crucial.

 

According to You Dan, "Despite the fact that the rate of teenagers using e-cigarettes is still higher than expected, it is encouraging to see fewer young people getting involved in using e-cigarettes and experimenting with tobacco products.

 

Anti-smoking organizations also expressed satisfaction with the declining trend in smoking. Only 1.2% of respondents reported daily smoking, while the number of non-smokers has skyrocketed to 87.8%, indicating a clear rejection of tobacco products among New Zealand teenagers.

 

The investigation also highlighted some noteworthy trends within the Māori community. The proportion of Māori who have never smoked has seen an increase, currently standing at 77.7%, with a growth rate of 4%. However, concerning is the fact that Māori girls are 2.5 times more likely to use e-cigarettes compared to their peers.

 

Fay Selby-Law, the director of the Anti-Smoking Action Group and the head of Maori SUDI prevention services, emphasized the importance of intensifying efforts to prevent Maori youth from smoking.

 

Selby-Law argues, "While e-cigarettes have assisted many adults in quitting smoking, the pressing issue lies in keeping these devices out of the hands of young individuals.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

PMI to Launch IQOS in Argentina by End-2026 After Regulatory Shift, Targeting About 7 Million Smokers
PMI to Launch IQOS in Argentina by End-2026 After Regulatory Shift, Targeting About 7 Million Smokers
Philip Morris International (PMI) has confirmed plans to bring its IQOS heated tobacco device to Argentina by the end of 2026, after the Argentine government lifted long-standing restrictions and created a regulatory framework for heated tobacco, e-cigarettes and nicotine pouches.
News
Jun.26 by 2Firsts Perspectives
Reemtsma says German illegal e-cigarette seizures reached 70% of 2025 total, pouches 179%
Reemtsma says German illegal e-cigarette seizures reached 70% of 2025 total, pouches 179%
Reemtsma said its first-half 2026 black-market tracker for tobacco and nicotine products showed a continued rise in officially reported seizures in Germany, with illegal e-cigarette seizures reaching 70% of the full-year 2025 level and snus and nicotine pouch seizures reaching 179% of last year’s total.
Jul.08
PMI’s ZYN Launches Loyalty Platform in Mexico, Tapping World Cup Viewing Scenes for Nicotine Pouch Marketing
PMI’s ZYN Launches Loyalty Platform in Mexico, Tapping World Cup Viewing Scenes for Nicotine Pouch Marketing
PMI’s nicotine pouch brand ZYN has launched the ZYN Club loyalty platform in Mexico and introduced ZYN Live Stadium viewing experiences around football matches, showing how nicotine pouch brands are using rewards, limited benefits and offline consumption settings to reach adult consumers.
Jun.29
Illegal Vape Retailers in UK Could Face 12-Month Shutdowns
Illegal Vape Retailers in UK Could Face 12-Month Shutdowns
The UK government plans to expand police and trading standards powers by extending closure orders for shops selling illegal vapes and cigarettes from a maximum of six months to 12 months, in a crackdown on organised crime on high streets.
Jun.12
China Tobacco Regulator Deputy Head Visits Laos as Both Sides Strengthen Cooperation on Illegal Tobacco Trade
China Tobacco Regulator Deputy Head Visits Laos as Both Sides Strengthen Cooperation on Illegal Tobacco Trade
China’s official Xinhua News Agency reported that Liu Sanjiang, deputy head and Party group member of China’s tobacco regulator, led a delegation to Laos from July 31 to Aug. 2, 2026, for discussions with Lao authorities on combating cross-border illegal tobacco trade. The two sides discussed areas including law enforcement cooperation, information sharing and efforts to address tobacco-related illegal activities such as counterfeiting and smuggling. The visit highlights cooperation between Chinese and Lao authorities on illicit tobacco control.
News
Aug.05
Philip Morris Romania Expands IQOS Boutique Network to 120 Locations With Retail 2.0 Store
Philip Morris Romania Expands IQOS Boutique Network to 120 Locations With Retail 2.0 Store
Philip Morris Romania has opened IQOS Boutique Victoriei in Bucharest, expanding the country’s IQOS retail network to 120 points of sale and advancing a Retail 2.0 concept that combines design, technology, interactive art and urban culture.
PMI
Jul.13