New Zealand Prime Minister Luxon Vows to Tackle Disposable E-cigarette

Regulations by 2FIRSTS.ai
Dec.11.2023
New Zealand Prime Minister Luxon Vows to Tackle Disposable E-cigarette
New Zealand's new Prime Minister Christopher Luxon pledges to continue the previous government's plan to combat cheap disposable e-cigarettes.

According to a report from New Zealand's Stuff, the newly appointed Prime Minister of New Zealand, Christopher Luxon, has pledged to continue the previous Labour government's efforts to crack down on cheap disposable e-cigarettes, despite the controversial "Repeal of the Smokefree Environments Amendment Act".

 

Luke Sen confirmed in a cabinet media briefing in Wellington that the new regulations will be gradually implemented starting from December 21st.

 

These regulations include prohibiting the establishment of new e-cigarette retailers near schools and Māori meeting grounds (Marae), as well as allowing only generic flavor descriptions on e-cigarette products and their packaging. In addition, there is a requirement to lower the maximum nicotine content allowed in disposable e-cigarettes and ensure that all e-cigarette products have removable batteries and child safety devices.

 

In addition, his government also plans to increase penalties for those who sell e-cigarettes to individuals under the age of 18.

 

This decision was made on the basis of the world's leading legislation that had previously banned the sale of tobacco to anyone born after January 1, 2009. The legislation specified the allowable nicotine levels in tobacco and drastically reduced the number of retailers able to sell tobacco by over 90%, effectively creating the first smoke-free generation.

 

Luke Sen stated that he intends to maintain the current state of smoking as it is proving effective, and smoking rates have consistently decreased over the past decade.

 

We will continue to focus on reducing the smoking rate... We will persist in driving these efforts," he stated.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Report Says Teen e-cigarette use on the rise, with majority of sales coming from disposable products
Report Says Teen e-cigarette use on the rise, with majority of sales coming from disposable products
Monitoring a Changing Tobacco Product Market in the United States is the second annual review from the Monitoring Tobacco Product Use project, analyzing retail scanner data from January 2019 to December 2024 and TEEN+ survey data.
Jan.07 by 2FIRSTS.ai
Exclusive | EU Confirms End of Tobacco Policy Expert Group, Explores New Cooperation Structures as TPD Revision Continues
Exclusive | EU Confirms End of Tobacco Policy Expert Group, Explores New Cooperation Structures as TPD Revision Continues
2Firsts reporting shows that, as the European Union moves toward a future evaluation of its tobacco legislation, the Tobacco Policy Expert Group—long a key platform for coordination among Member States—formally concluded its mandate at the end of 2025. At the same time, the European Commission is exploring new cooperation structures to address the resulting institutional gap.
Jan.22
Malaysia’s Kuching court fines vape retailer USD 4921 over “BEST VALUE FOR MONEY” poster promotion
Malaysia’s Kuching court fines vape retailer USD 4921 over “BEST VALUE FOR MONEY” poster promotion
A vape retail company in Kuching, Malaysia, was fined RM20,000 (about USD 4,921.86) by the Magistrates’ Court on January 19, 2026, after pleading guilty to an offence under Section 9(1) of the Control of Smoking Products for Public Health Act 2024 (Act 852). The case concerned a poster displayed at the company’s premises on October 6, 2025, carrying the slogan “BEST VALUE FOR MONEY.”
Jan.21 by 2FIRSTS.ai
Kentucky lawmaker proposes directing Juul settlement funds to youth vaping prevention
Kentucky lawmaker proposes directing Juul settlement funds to youth vaping prevention
A Kentucky state senator has filed Senate Bill 74 to steer settlement money the Commonwealth received from vaping manufacturer Juul Labs into youth vaping prevention and cessation efforts.
Jan.14 by 2FIRSTS.ai
KT&G’s Heated Tobacco Brand “lil” Named to Korea’s Brand Hall of Fame for Eighth Consecutive Year
KT&G’s Heated Tobacco Brand “lil” Named to Korea’s Brand Hall of Fame for Eighth Consecutive Year
KT&G said its heated tobacco brand “lil” was selected as an outstanding brand in the heated tobacco category of the “2026 Korea Brand Hall of Fame,” marking its eighth straight year on the list. The awards are organized by the Industrial Policy Research Institute (IPS) and determined through a composite evaluation of customer satisfaction, brand value and market performance.
Jan.26 by 2FIRSTS.ai
Aurora advances retail tobacco licensing ordinance to curb under-21 access to vapes and tobacco
Aurora advances retail tobacco licensing ordinance to curb under-21 access to vapes and tobacco
The Denver Post reported that Aurora’s City Council unanimously approved a retail tobacco licensure ordinance on first reading Monday night to reduce underage access to tobacco products, including e-cigarettes and vaping cartridges. The ordinance would stiffen fines for businesses that sell to people under 21 and tighten rules on where tobacco retailers can locate in the city.
Feb.26 by 2FIRSTS.ai