Market Research: Large-Puff Pod Systems Dominate Malaysia Market, with Vapetape and Unplug as Bestsellers

Market by 2FIRSTS
Sep.13.2024
Market Research: Large-Puff Pod Systems Dominate Malaysia Market, with Vapetape and Unplug as Bestsellers
Asian International New Tobacco Expo (ANTY EXPO) held in Malaysia, showcasing large pod system products dominating the market.

Recently, the Asian International New Tobacco Expo (ANTY EXPO) was held at the MIECC exhibition center in Malaysia. Through observations at the expo and market surveys, 2Firsts found that in the Malaysian market, high-capacity pod systems are the mainstream products.

 

Several e-cigarette brands, including popular ones like ELFBAR, YOOZ, SMOK, and VOOPOO, showcased large pod-based products at the trade show.

 

Here are some of the large caliber revolving firearm products exhibited at the ANTY EXPO trade show.

 

Market Research: Large-Puff Pod Systems Dominate Malaysia Market, with Vapetape and Unplug as Bestsellers

 

ELFBAR's flagship magnetic suction e-cigarette, SNAP, can support up to 14,000 puffs. SNAP is also a cartridge-based product, which includes disposable replaceable pods and a rechargeable device, allowing consumers to easily switch between different flavored pods.

 

Market Research: Large-Puff Pod Systems Dominate Malaysia Market, with Vapetape and Unplug as Bestsellers
ELFBAR's booth features the SNAP magnetic suction e-cigarette with screen. Image source: 2Firsts

 

YOOZ showcased its SMART VAPE series products, including the pod system device LINKX 2.

Market Research: Large-Puff Pod Systems Dominate Malaysia Market, with Vapetape and Unplug as Bestsellers
Products on display at the SMOK booth | Image source: 2Firsts

 

SMOK and VOOPOO also showcased a variety of pod system products at the event.

Market Research: Large-Puff Pod Systems Dominate Malaysia Market, with Vapetape and Unplug as Bestsellers
Products on display at the VOOPOO booth | Image source: 2Firsts

 

In addition, 2Firsts observed during visits to e-cigarette retail stores in Malaysia that prominently displayed on the shelves were a large number of pod systems, such as products from e-cigarette brands SNOWWOLF, VAPECAM, AKSO, and CARABAT.

 

Here are five commonly used large capacity, quick-change magazine products discovered during a visit by 2Firsts.

 

When asked about the best-selling e-cigarette products at retail stores, multiple employees mentioned that Vapetape Unplug, a product under ASDF, sells the best. The company was established in 2022, and all products are locally produced in Malaysia. Industry insiders told 2Firsts that the product has significant sales, and retailers are often required to "bundle sales" when purchasing, meaning they must also buy other products from ASDF in order to purchase Vapetape Unplug.

 

Market Research: Large-Puff Pod Systems Dominate Malaysia Market, with Vapetape and Unplug as Bestsellers
Vapetape Unplug | Image Source: 2Firsts

 

The SNOWWOLF brand of e-cigarette offers a large-capacity pod system with an intelligent touch screen, supporting up to 16,000 puffs. The magnetic back cover allows for easy replacement of the pod.

 

Market Research: Large-Puff Pod Systems Dominate Malaysia Market, with Vapetape and Unplug as Bestsellers
SNOWWOLF 16000 PUFFS | Image source: 2Firsts

 

VAPECAM's products are high-volume large-capacity replacement pod products with a high shelf rate. This pod system product, which resembles a camera in appearance, can support 12,000 puffs. The device components and pods are sold separately, giving consumers the option to mix and match different colors.

 

Market Research: Large-Puff Pod Systems Dominate Malaysia Market, with Vapetape and Unplug as Bestsellers
VAPECAM 12000 PUFFS | Image source: 2Firsts

 

The AKSO product is equipped with a child lock, supports 12,000 puffs, and allows for power adjustment within the range of 10W to 20W.

 

Market Research: Large-Puff Pod Systems Dominate Malaysia Market, with Vapetape and Unplug as Bestsellers
AKSO Supa Nova | Image source: 2Firsts.

 

The refillable products from the e-cigarette brand CARABAT also feature a touch screen and support up to 15,000 puffs.

 

Market Research: Large-Puff Pod Systems Dominate Malaysia Market, with Vapetape and Unplug as Bestsellers
CARABAT product | Image source: 2Firsts

 

In addition to the exhibition site and offline stores, 2Firsts observed that in Malaysia's online channels for e-cigarettes, a significant number of pod-based systems also occupied a prominent position. For example, on the homepage bestsellers list of the Malaysian e-cigarette retail website DOPE VAPE, several pod-based systems were featured.

 

Market Research: Large-Puff Pod Systems Dominate Malaysia Market, with Vapetape and Unplug as Bestsellers
Image credit: DOPE VAPE, an e-cigarette retail website.

 

According to industry insiders, the popularity of disposable e-cigarettes in the Malaysian market can be attributed to their high cost-effectiveness and their alignment with the local consumers' spending habits.

 

2Firsts will continue to monitor the development trends of the e-cigarette industry in Southeast Asia and bring the latest market updates.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


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1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

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