E-cigarette firm Max Technology faces bankruptcy amid legal disputes

Nov.04.2024
E-cigarette firm Max Technology faces bankruptcy amid legal disputes
Max (Shenzhen) Electronic Technology Co., Ltd. recently filed for bankruptcy liquidation in court. The company, which specializes in e-cigarette products and holds several well-known trademarks, is facing a total of 15 legal cases, including disputes over sales contracts and trademark issues.

Max (Shenzhen) Electronic Technology Co., Ltd. (hereinafter referred to as "Max") has recently filed for bankruptcy with the Shenzhen Intermediate People’s Court, according to an e-cigarette industry insider's tip-off received on November 4 by 2Firsts.

 

E-cigarette firm Max Technology faces bankruptcy amid legal disputes
Bankruptcy Application | Source: National Enterprise Bankruptcy Reorganization Case Information Website

 

2Firsts has learned that Max primarily engages in the research, development, and sales of e-cigarette-related products. According to Tianyancha, the company owns several trademarks, including "YUEKE," "PQZU," "MKPRO," "MAXECIG," "MCKESSE," and "BADKITTY."

 

E-cigarette firm Max Technology faces bankruptcy amid legal disputes
Trademark application | Image source: Tianyancha

 

After searching the national database for information on corporate bankruptcy reorganization cases, 2Firsts conducted an analysis of the issue of "filing for bankruptcy.

 

On September 13, 2024, SHENZHEN BAOAN DISTRICT PEOPLE COURT accepted the bankruptcy liquidation application filed by 34 employees, including a representative, Huang Moufeng, on behalf of Max. According to the court notice, the applicants requested bankruptcy liquidation on the grounds that Max's assets were clearly insufficient to cover all debts.

 

On October 18, 2024, SHENZHEN BAOAN DISTRICT PEOPLE COURT decided to transfer Max's case to bankruptcy liquidation.

 

On October 23, 2024, the employee representative group voluntarily applied to withdraw the bankruptcy liquidation request, and the court ruled to allow the withdrawal.

 

On October 30, 2024, according to an official document (2024) Yue 03 Breakthrough 1102 from the SHENZHEN INTERMEDIATE PEOPLE'S COURT, Max (Shenzhen) Electronic Technology Co., Ltd. filed for bankruptcy with the Shenzhen Intermediate People's Court.

 

Additionally, according to Tianyancha, Max is involved in multiple legal disputes, including sales contract issues, unauthorized use of another company’s name, and disputes over personal names. The company is involved in 15 judicial cases and is listed as a defendant in enforcement proceedings. 

 

It has 46 risk information entries, 3 lawsuits, 3 records of dishonest enforcement, and 4 high-consumption restriction orders, with a total amount involved in enforcement reaching 7.96 million yuan.

 

E-cigarette firm Max Technology faces bankruptcy amid legal disputes
Basic information | Image source: Tianyancha

 

 It is worth noting that, according to Tianyancha, 13.3% of Max's cases are related to Shenzhen RLX Technology Inc.

 

E-cigarette firm Max Technology faces bankruptcy amid legal disputes
Dispute classification | Image source: Tianyancha

 

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