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Product highlights:
Magnetic Attachment Design: The Lost Mary Nera 30K utilizes a magnetic attachment system, with both the pod and battery designed with smooth angular edges to optimize grip comfort.
3D Curved Screen and Smart Display: This product features a 3D curved screen that displays UI animations, battery levels, and suction modes clearly.
Flavor Combinations: The Lost Mary Nera 30K kit offers 6 single flavors and 10 dual flavor options.
High Cost-Performance Ratio and Large E-Liquid Capacity: The kit includes 1 device and 2 pods, with a total e-liquid volume of 24ml, providing up to 30,000 puffs.
2Firsts, reporting from Shenzhen - 2Firsts has noticed that the new product Nera 30K from e-cigarette brand Lost Mary has officially launched on the brand's website and several e-cigarette distributor websites in Europe. The product kit includes 2 pods in a 2+10 configuration, with a wholesale price of around £11.99.
Product parameters and features:
Previously, 2FIRSTS conducted a brief comparison and introduction of the Lost Mary Nera 30K e-cigarette and Ice Dragon 40K when reviewing new products in the UK region.
Related reading: Innovative and Trendy: New E-cigarette Products in the UK
Specific to the Lost Mary Nera 30K, the product specifications are outlined in the table below.
In terms of product design, the main feature of the Lost Mary Nera 30K is its magnetic suction design. Compared to similar products, both the pod and battery components of this product have rounded edges, providing a better grip.
Additionally, the product comes with a 3D curved screen that can display UI animations, battery level, and vaping modes.
In terms of flavor selection, Lost Mary Nera 30K offers 6 single-flavor options and 10 dual-flavor options. Single-flavor products have both pods in a box set containing the same flavor, while dual-flavor products have two pods in a box set with different flavors.
According to the product packaging, a box of Lost Mary Nera 30K product set includes 1 Lost Mary Nera 30K e-cigarette device, 2 x 2ml prefilled pods, and 2 x 10ml refill containers, which means one device and two pods in total. The e-liquid capacity is 24ml, providing approximately 30,000 puffs.
Listing and Sales Situation
The Lost Mary Nera 30K was officially launched in February 2025 and has been made available on the Lost Mary brand's official website and on several e-cigarette retailer websites in Europe, particularly in the United Kingdom. The wholesale price of the product is around £11.99.
Manufacturers and compliance
Lost Mary Nera 30K is a brand launched by Heaven Gifts (Shenzhen) Technology Co., Ltd.
2Firsts have found through a query of the Medicines and Healthcare products Regulatory Agency (MHRA) e-cigarette registration system that the "LOST MARY NERA15K" series of products was applied for and disclosed by Heaven Gifts GERMANY in November 2024.
Editorial Observations
The researcher of 2Firsts analyzed the product features of Lost Mary Nera 30K based on the pictures and information released publicly.
Firstly, the product features a combination of a 2ml pre-filled pod and a 10ml refillable pod, equipped with a visual oil window and replaceable heating wire, providing convenience and durability. In terms of industrial design, the Lost Mary Nera 30K adopts a magnetic connection paired with a sleek and comfortable rounded design.
At last, the product package includes 1 device, 2 pre-filled pods of 2ml each, and 2 refill containers of 10ml each, priced at 11.99 pounds.
According to research conducted by 2Firsts in the UK retail market, the average price for a 2+10 product package is usually between £11.99 and £12.99. In comparison, the pricing of Lost Mary Nera 30K is at a lower level.
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Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn
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