Italy: New Regulations for Online Sale and Taxation of E-cigarettes

Jan.02.2025
Italy: New Regulations for Online Sale and Taxation of E-cigarettes
New regulations on e-cigarette sales and taxes in Italy effective from January 1st, 2025, including a 1% tax increase.

According to a report by Sigmagazine on December 31st, starting from January 1st, 2025, Italy will implement new regulations for online sales and taxation of e-cigarettes and their e-liquids, with and without nicotine.


Starting in January, the tax discount rate for nicotine e-liquids will decrease by 1%, from 15% to 16%. This adjustment was already determined in the budget law two years ago and will continue to be implemented in the coming years. By 2026, the tax rate will be raised by another 1%, reaching 17%. This means that a 10ml bottle of nicotine e-liquid will increase by about 11 cents in 2025 and another 12 cents in 2026. Similar increases will also affect nicotine-free e-liquids and flavors, with the tax rate reaching around 90 cents per 10ml in 2025 and rising to approximately 1 euro in 2026.


In addition, starting in January, a ban on the online sale of e-cigarette products containing nicotine has been implemented. This ban applies to all online sales, including tax warehouses, and aims to treat nicotine products the same as traditional cigarettes by prohibiting their sale online.


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2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

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