New Zealand Government Neglects E-Liquid Regulation, Thousands of Retailers at Risk

Regulations by 2FIRSTS.ai
Apr.10.2024
New Zealand Government Neglects E-Liquid Regulation, Thousands of Retailers at Risk
Thousands of e-liquid retailers in New Zealand may escape legal consequences due to lack of government oversight.

According to the New Zealand media nzdoctor on April 10, if the New Zealand government continues to turn a blind eye and invest in the wrong areas, thousands of e-liquid retailers may potentially operate outside the law. Letitia Harding, CEO of the Asthma and Respiratory Foundation NZ, stated that the news of Health Ministry layoffs was regrettable but not surprising.

 

According to our understanding, they are not the ones enforcing the law on the thousands of e-liquid retailers. What we hope to see is the government shifting its focus towards investing in this area.

 

A survey conducted last year revealed that the Department of Health's e-liquid Regulatory Authority (VRA) has only one full-time employee, while the regulatory manager works only 10 hours per week, equivalent to a total of three-and-a-half full-time employees.

 

The foundation visited an e-liquid retailer last week and observed many non-compliant products. Hardin stated that the government has not committed to limiting the number of specialist e-liquid retailers (SVRs), of which there are currently 1530, so there is a need for continued investment in e-liquid compliance.

 

They need to invest in people who conduct door-to-door product inspections to ensure all products meet regulatory requirements. Perhaps this task should not fall on the Department of Health, but instead be handled by the Department of Legal Affairs, similar to how alcohol selling venues are regulated. Without this investment, our young people will continue to be addicted to e-cigarettes.

 

According to information provided to the foundation under the Official Information Act (OIA), the e-liquid regulatory authority has initiated an investigation into a company that operates two e-liquid websites for failing to comply with new e-liquid laws. This investigation comes after examining 29 websites to ensure compliance with safety requirements, including the company's failure to include removable batteries with products, not meeting nicotine strength labeling requirements, and not installing child safety mechanisms.

 

In order to protect the company's right to a fair trial, the Health Department has not disclosed the name and website domain of the company. The department has confirmed that no fines have been issued to date, but stated that "violations are not necessarily punishable offenses" in this case.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Indonesian Parliament Reviews Narcotics Law Draft, May Include Vape Ban Proposal
Indonesian Parliament Reviews Narcotics Law Draft, May Include Vape Ban Proposal
According to Beritasatu, Commission III of the Indonesian House of Representatives is reviewing the Draft Law on Narcotics and Psychotropics and considering including a proposal from the National Narcotics Agency (BNN) to ban vapes.
Apr.10 by 2FIRSTS.ai
OLAF and Customs Authorities From 30 Countries Seize More Than 94 Million Illicit Vape and Heated Tobacco Items
OLAF and Customs Authorities From 30 Countries Seize More Than 94 Million Illicit Vape and Heated Tobacco Items
The European Anti-Fraud Office said on April 17 that its “JCO VAPE” operation, carried out together with customs authorities from 30 countries, successfully targeted the illicit trade in e-cigarettes and heated tobacco products. The operation, conducted from November 14 to December 15, 2025, resulted in seizures of more than 94 million items and more than 2,500 kg/l of tobacco products, e-cigarettes, devices, and related goods.
Apr.20 by 2FIRSTS.ai
Revised Tobacco Business Act to Take Effect in South Korea, Banning Online Sales of Liquid Vapes
Revised Tobacco Business Act to Take Effect in South Korea, Banning Online Sales of Liquid Vapes
South Korea’s Ministry of Health and Welfare will implement a partial revision of the Tobacco Business Act on April 24. The scope will expand from products made with “tobacco leaves” to all products manufactured with natural or synthetic nicotine. Synthetic nicotine liquid e-cigarettes, which had previously been treated as industrial products and were freely sold and advertised online, will from April 24 be subject to the same regulations as ordinary tobacco products.
Apr.23 by 2FIRSTS.ai
FDA Commissioner Marty Makary Resigns After Opposing Trump Administration’s Flavored Vape Push
FDA Commissioner Marty Makary Resigns After Opposing Trump Administration’s Flavored Vape Push
FDA Commissioner Marty Makary resigned on May 12 after opposing the Trump administration’s push to authorize fruit-flavored vaping products, according to reporting by The New York Times. Makary reportedly objected over concerns that flavored vapes could attract young people and refused to support broader approvals.
News
May.13
Russia May Allow Regions to Introduce Experimental Vape Sales Bans
Russia May Allow Regions to Introduce Experimental Vape Sales Bans
Russia’s government commission on legislative activity has approved second-reading amendments to a bill on licensing trade in tobacco and nicotine-containing products that would allow Russian regions to introduce experimental bans on vape sales.
Mar.31 by 2FIRSTS.ai
Philip Morris Limited Launches Delia to Expand IQOS Iluma Consumables Portfolio
Philip Morris Limited Launches Delia to Expand IQOS Iluma Consumables Portfolio
Philip Morris Limited has announced the launch of Delia, the latest addition to its portfolio of heated tobacco and zero-tobacco sticks exclusively compatible with the IQOS Iluma range.
Apr.03 by 2FIRSTS.ai