New Zealand Seeking Feedback on Proposed E-Cigarette Regulations

Jan.09.2023
New Zealand Seeking Feedback on Proposed E-Cigarette Regulations
New Zealand seeks feedback on proposed measures to combat youth vaping, including flavor and packaging regulations and location restrictions.

The New Zealand government is seeking feedback on proposed measures to combat the use of electronic cigarettes by teenagers.


These measures include new regulations pertaining to packaging, flavor names, nicotine salt concentration, and safety of disposable products, as well as restrictions on the location of electronic cigarette specialty stores.


Dr. Ayesha Verrall, Deputy Minister of Health in New Zealand, has stated that the number of young people vaping is on the rise. Despite never having smoked before, many are choosing to use e-cigarettes.


She stated, "In addition to our efforts to reduce smoking, we also hope to ensure the safety and regulation of electronic cigarette products, and that they are only used for their intended purpose of smoking cessation.


Electronic cigarettes can play a role in ensuring that smokers who wish to quit smoking can use e-cigarette products.


However, the proportion of young people vaping is too high, and we need to achieve a better balance.


What proposals are there?


Location restrictions: The new regulations regarding the location of exclusive electronic cigarette stores prohibit them from being situated near schools and athletic fields. This restriction does not apply to general electronic cigarette retailers such as dairy shops and gas stations, which have already been limited to selling only three flavors of electronic cigarettes.


Flavor Names: Restrictions on e-cigarette flavor names in order to reduce their appeal to young people. For example, flavor names such as "cotton candy" and "gummy bear" may no longer be allowed and generic terms such as "candy" must be used instead.


Packaging: Restrict electronic cigarette liquid and product packaging to descriptions of the product's flavor.


Specific requirements for disposable/disposable electronic cigarettes:


The concentration of nicotine salts has been reduced from 50mg/mL to 35mg/mL. People can choose to use lower concentrations of nicotine in reusable devices, but disposable devices have a fixed concentration. The devices are marked with serial numbers for tracking in case of safety issues and to prevent children from using them. The proposed regulations for tobacco control also require feedback on proposals to significantly reduce the availability, attractiveness, and addictiveness of tobacco.


The opinion paper has been made accessible to the public with a deadline of March 15th.


This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

Multi-agency crackdown targets vape and convenience stores across Wirral, seizing illegal cigarettes and non-compliant pods
Multi-agency crackdown targets vape and convenience stores across Wirral, seizing illegal cigarettes and non-compliant pods
A multi-agency, intelligence-led enforcement operation took place on January 27, 2026, targeting vape and convenience stores across Wirral, including West Kirby, to disrupt the supply of illegal tobacco and vaping products. Six premises were inspected, with approximately 10,500 illegal cigarettes seized along with vape pods that were not in original packaging or did not meet UK regulatory requirements.
Feb.05 by 2FIRSTS.ai
Michigan Senate Bill 786 Seeks to Ban Sale of Vapes With Metal Heating Elements
Michigan Senate Bill 786 Seeks to Ban Sale of Vapes With Metal Heating Elements
Michigan lawmakers introduced Senate Bill 786 on February 18, 2026, proposing to prohibit the sale or transfer of vapor products that contain heating elements unless those elements are made of or encased in glass or ceramic materials
Regulations
Feb.21
JT launches limited-edition Ploom AURA front panels; two go on sale, three offered via prize draw
JT launches limited-edition Ploom AURA front panels; two go on sale, three offered via prize draw
Japan Tobacco (JT) has rolled out an Ichiro Yamaguchi collaboration under its Ploom AURA “SENSATIONAL” campaign, using a combined marketing push—limited sales, a prize draw, video content distribution and in-store displays—to release five front panels and two branded accessories. Two panels will go on sale from Jan. 27, while the remaining panels and accessories will be distributed through a draw running from Jan. 19 to Feb. 28.
Jan.19 by 2FIRSTS.ai
Product | “Prefilled + Refill” Combo, Up to 30,000 Puffs Claimed: DOJO BLAST 30K PRO Launches in the UK and France
Product | “Prefilled + Refill” Combo, Up to 30,000 Puffs Claimed: DOJO BLAST 30K PRO Launches in the UK and France
DOJO has launched the upgraded BLAST 30K PRO on its official website. The device features a (2+8) ml ×2 “2 ml prefilled pod + 8 ml refill” configuration, delivering 20 ml of e-liquid per kit and claiming up to 30,000 puffs. It is also labeled as fully compatible with BLAST 10K Pods.
Jan.12 by 2FIRSTS.ai
Virginia appeals to the Fourth Circuit over partial block on flavored vape ban enforcement
Virginia appeals to the Fourth Circuit over partial block on flavored vape ban enforcement
Virginia has asked the Fourth Circuit to overturn a district court order that partially blocked enforcement of the commonwealth’s flavored vape ban. In a notice, the state told U.S. District Judge David J. Novak it seeks to upend his December ruling that Virginia’s Chapter 23.2 statute is preempted by the Food, Drug and Cosmetic Act and the Family Smoking Prevention and Tobacco Control Act.
Jan.12 by 2FIRSTS.ai
2Firsts Interview | Prague Move Puts Eastern Europe in Focus for Nicotine Industry Event EVO NXT
2Firsts Interview | Prague Move Puts Eastern Europe in Focus for Nicotine Industry Event EVO NXT
EVO NXT will move to Prague in April 2026. As an event’s official media partner for four consecutive years, 2Firsts recently interviewed the organisers, who said the relocation reflects strong growth in Eastern European markets for alternative nicotine products. They described EVO NXT as not a traditional trade fair but a business festival shaped by rapid changes in regulation, markets and technological innovation across the global nicotine industry.
Feb.03