New Zealand Seeking Feedback on Proposed E-Cigarette Regulations

Jan.09.2023
New Zealand Seeking Feedback on Proposed E-Cigarette Regulations
New Zealand seeks feedback on proposed measures to combat youth vaping, including flavor and packaging regulations and location restrictions.

The New Zealand government is seeking feedback on proposed measures to combat the use of electronic cigarettes by teenagers.


These measures include new regulations pertaining to packaging, flavor names, nicotine salt concentration, and safety of disposable products, as well as restrictions on the location of electronic cigarette specialty stores.


Dr. Ayesha Verrall, Deputy Minister of Health in New Zealand, has stated that the number of young people vaping is on the rise. Despite never having smoked before, many are choosing to use e-cigarettes.


She stated, "In addition to our efforts to reduce smoking, we also hope to ensure the safety and regulation of electronic cigarette products, and that they are only used for their intended purpose of smoking cessation.


Electronic cigarettes can play a role in ensuring that smokers who wish to quit smoking can use e-cigarette products.


However, the proportion of young people vaping is too high, and we need to achieve a better balance.


What proposals are there?


Location restrictions: The new regulations regarding the location of exclusive electronic cigarette stores prohibit them from being situated near schools and athletic fields. This restriction does not apply to general electronic cigarette retailers such as dairy shops and gas stations, which have already been limited to selling only three flavors of electronic cigarettes.


Flavor Names: Restrictions on e-cigarette flavor names in order to reduce their appeal to young people. For example, flavor names such as "cotton candy" and "gummy bear" may no longer be allowed and generic terms such as "candy" must be used instead.


Packaging: Restrict electronic cigarette liquid and product packaging to descriptions of the product's flavor.


Specific requirements for disposable/disposable electronic cigarettes:


The concentration of nicotine salts has been reduced from 50mg/mL to 35mg/mL. People can choose to use lower concentrations of nicotine in reusable devices, but disposable devices have a fixed concentration. The devices are marked with serial numbers for tracking in case of safety issues and to prevent children from using them. The proposed regulations for tobacco control also require feedback on proposals to significantly reduce the availability, attractiveness, and addictiveness of tobacco.


The opinion paper has been made accessible to the public with a deadline of March 15th.


This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

Russia’s Federation Council Approves Ban on Vape and Cigarette Sales at Transport Stops
Russia’s Federation Council Approves Ban on Vape and Cigarette Sales at Transport Stops
Russia’s Federation Council has approved a law banning the sale of all nicotine-containing products, including cigarettes and e-cigarettes, at urban and suburban public transport stops. The law includes an exemption for cases where a retail outlet at a stop is the only point of sale in a locality. The legislation will come into force on September 1, 2026.
Dec.19 by 2FIRSTS.ai
Russian State Duma Committee supports bill for tobacco and nicotine products market legalization
Russian State Duma Committee supports bill for tobacco and nicotine products market legalization
A bill endorsing a licensing system for tobacco and nicotine products has been recommended in Russia's State Duma.
Nov.14 by 2FIRSTS.ai
Belarus Proposes Criminal Liability for Selling Vapes to Minors
Belarus Proposes Criminal Liability for Selling Vapes to Minors
Belarus is discussing the introduction of criminal liability for selling vapes and related nicotine-containing products to minors. During a meeting of the expert council, a draft law regulating tobacco and non-tobacco nicotine products received support from most members.
Dec.15 by 2FIRSTS.ai
U.S. vape firms appeal Mississippi synthetic-nicotine ban, citing FDA authority preemption
U.S. vape firms appeal Mississippi synthetic-nicotine ban, citing FDA authority preemption
A coalition of U.S. vape industry groups has appealed a Mississippi law banning the sale of e-cigarette products containing synthetic nicotine, arguing the statute effectively conditions sales on FDA authorization and unlawfully encroaches on federal regulatory authority. The law took effect in July 2025 and has already begun to be enforced.
Dec.17 by 2FIRSTS.ai
California DOJ Outlines Next Steps for Unflavored Tobacco List; Enforcement to Target “Obviously Flavored” Products
California DOJ Outlines Next Steps for Unflavored Tobacco List; Enforcement to Target “Obviously Flavored” Products
The California DOJ issued Information Bulletin No. 2025-DLE-17 on November 10, 2025, providing an update on the state’s flavored tobacco enforcement. The Attorney General’s office is set to launch the Unflavored Tobacco List (UTL) by December 31, 2025, identifying tobacco products without characterizing flavors that may legally be sold in California. Enforcement will continue to focus on “obviously flavored” products, while unregistered products remain subject to seizure and penalties.
Nov.17 by 2FIRSTS.ai
Philip Morris International Opens IQOS Flagship Boutique in the Philippines, Featuring an IQOS Scent Experience Zone
Philip Morris International Opens IQOS Flagship Boutique in the Philippines, Featuring an IQOS Scent Experience Zone
PMFTC, the Philippine affiliate of Philip Morris International (PMI), opened an IQOS flagship boutique on December 19 in the Ayala business district of Makati City, the Philippines. Positioned as a multi-sensory, immersive retail space, the store is designed for legal-aged nicotine users. It features the Philippines’ first IQOS Scent Experience zone and also showcases the upcoming IQOS x ISABEL collaboration.
Dec.29 by 2FIRSTS.ai