New Zealand Seeking Feedback on Proposed E-Cigarette Regulations

Jan.09.2023
New Zealand Seeking Feedback on Proposed E-Cigarette Regulations
New Zealand seeks feedback on proposed measures to combat youth vaping, including flavor and packaging regulations and location restrictions.

The New Zealand government is seeking feedback on proposed measures to combat the use of electronic cigarettes by teenagers.


These measures include new regulations pertaining to packaging, flavor names, nicotine salt concentration, and safety of disposable products, as well as restrictions on the location of electronic cigarette specialty stores.


Dr. Ayesha Verrall, Deputy Minister of Health in New Zealand, has stated that the number of young people vaping is on the rise. Despite never having smoked before, many are choosing to use e-cigarettes.


She stated, "In addition to our efforts to reduce smoking, we also hope to ensure the safety and regulation of electronic cigarette products, and that they are only used for their intended purpose of smoking cessation.


Electronic cigarettes can play a role in ensuring that smokers who wish to quit smoking can use e-cigarette products.


However, the proportion of young people vaping is too high, and we need to achieve a better balance.


What proposals are there?


Location restrictions: The new regulations regarding the location of exclusive electronic cigarette stores prohibit them from being situated near schools and athletic fields. This restriction does not apply to general electronic cigarette retailers such as dairy shops and gas stations, which have already been limited to selling only three flavors of electronic cigarettes.


Flavor Names: Restrictions on e-cigarette flavor names in order to reduce their appeal to young people. For example, flavor names such as "cotton candy" and "gummy bear" may no longer be allowed and generic terms such as "candy" must be used instead.


Packaging: Restrict electronic cigarette liquid and product packaging to descriptions of the product's flavor.


Specific requirements for disposable/disposable electronic cigarettes:


The concentration of nicotine salts has been reduced from 50mg/mL to 35mg/mL. People can choose to use lower concentrations of nicotine in reusable devices, but disposable devices have a fixed concentration. The devices are marked with serial numbers for tracking in case of safety issues and to prevent children from using them. The proposed regulations for tobacco control also require feedback on proposals to significantly reduce the availability, attractiveness, and addictiveness of tobacco.


The opinion paper has been made accessible to the public with a deadline of March 15th.


This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

Over 179,000 E-Cigarettes Destroyed in Samut Prakan as Thai Government Tightens Enforcement
Over 179,000 E-Cigarettes Destroyed in Samut Prakan as Thai Government Tightens Enforcement
Thailand’s Office of the Prime Minister, led by Minister Santi Piyatat, has destroyed nearly 179,000 confiscated e-cigarettes and accessories worth 33 million baht (approx. USD 1,020,000) as part of the government’s ongoing campaign for a “Vape-Free Thai Society.”Officials said the action demonstrates Thailand’s strict enforcement of anti-vaping laws and its commitment to protecting youth and public health.
Nov.27 by 2FIRSTS.ai
Jinjia Venture Faces New Judicial Auction, Control Unchanged
Jinjia Venture Faces New Judicial Auction, Control Unchanged
Jinjia Group said its controlling shareholder, Jinjia Venture, will have part of its holdings auctioned by the Shenzhen Nanshan Court, involving 43.4 million shares. Earlier, the Shenzhen Intermediate Court announced another auction of 37.27 million shares. Together they represent 5.56% of total equity. Jinjia said the auctions will not affect company control.
Oct.23 by 2FIRSTS.ai
Product | Dual-flavor, 30,000-puff SKE 2-in-1 launches across multiple UK distributor platforms.
Product | Dual-flavor, 30,000-puff SKE 2-in-1 launches across multiple UK distributor platforms.
E-cigarette brand SKE has listed its “30K Pro Max” bundle across multiple UK e-commerce platforms. The 2-in-1 device features dual flavors with a twist-to-switch design, draw activation, and mesh heating, with a claimed total of up to 30,000 puffs. Across several channels, single-unit pricing ranges from about £8.99 to £10.99.
Oct.24 by 2FIRSTS.ai
JT launches half-price Ploom AURA promotion across online and offline channels
JT launches half-price Ploom AURA promotion across online and offline channels
Japan Tobacco (JT) has announced a limited-time promotion on selected standard colors of its heated tobacco device Ploom AURA, running from 8 December 2025 to 18 January 2026. During the campaign, the starter kit price will be cut from 2,980 yen (approximately US$19.20) to 1,480 yen (around US$9.53).
Dec.05 by 2FIRSTS.ai
Mexican Congress Postpones Debate on Vape and E-Cigarette Ban
Mexican Congress Postpones Debate on Vape and E-Cigarette Ban
Mexico’s Chamber of Deputies has postponed the debate on a reform to the General Health Law that seeks to completely ban the sale and distribution of electronic cigarettes and vapes. Lawmaker Amancay González Franco (MC) criticized the draft for excluding tobacco heating devices, such as Philip Morris’s IQOS, arguing that these products are even more harmful according to the World Health Organization.
Dec.05 by 2FIRSTS.ai
2Firsts Feature | The “Pink Tax” in Vaping: How Women-Centric Design and Pricing Are Recasting the Competitive Landscape
2Firsts Feature | The “Pink Tax” in Vaping: How Women-Centric Design and Pricing Are Recasting the Competitive Landscape
Overseas e-cig brands are embracing “for her” designs, turning devices into fashion accessories. 2Firsts notes a new “pink tax” emerging through design and pricing, reflecting shifting gender and branding strategies.
Oct.20