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Nicokick and zone Extend NASCAR Collaboration for April 19 Kansas City Race

Apr.16
Nicokick and zone Extend NASCAR Collaboration for April 19 Kansas City Race
Nicokick.com said it will continue its collaboration with zone for a second year at the April 19 NASCAR race in Kansas City, appearing on Richard Childress Racing’s No. 8 Chevrolet driven by Kyle Busch. The 2026 race-weekend campaign for verified adult nicotine consumers aged 21 and older includes the exclusive launch of zone Cranberry and a limited-edition five-flavor mix pack selected by Busch.

Key Takeaways

 

  • Nicokick.com said it will partner with zone for a second year at the April 19 NASCAR race in Kansas City.
  • The co-branding will again appear on Richard Childress Racing’s No. 8 Chevrolet driven by two-time NASCAR champion Kyle Busch.
  • Beginning April 17, verified adult nicotine consumers aged 21 and older will be able to purchase zone Cranberry exclusively on Nicokick.
  • Nicokick will also offer a limited-release “Kyle’s Picks” mix pack containing Cranberry, Jalapeño Lime, Citrus, Wintergreen, and Peppermint.
  • Nicokick said its platform offers more than 200 nicotine pouch products and uses age and identity verification so transactions are limited to adults aged 21 and older.

 

2Firsts, April 16, 2026

 

According to Business Wire, Nicokick.com, an online retailer of smokeless nicotine alternatives in the United States, said it will collaborate with zone for a second year at the April 19 NASCAR race in Kansas City through Richard Childress Racing’s No. 8 Chevrolet, driven by two-time NASCAR champion Kyle Busch.

 

The partners are launching a new consumer campaign tied to the 2026 race weekend

 

The report said Nicokick and zone are building on their 2025 relationship with a new consumer-facing campaign tied to the 2026 race weekend. The program is available to verified adult nicotine consumers aged 21 and older and includes the exclusive launch of zone Cranberry as well as a limited-edition mix pack featuring five flavors selected by Kyle Busch.

 

zone Cranberry will launch exclusively on Nicokick beginning April 17

 

Nicokick said that starting April 17, verified adult nicotine consumers aged 21 and older will be able to purchase zone Cranberry exclusively on its platform. They will also be able to buy the limited-release “Kyle’s Picks,” which includes Cranberry, Jalapeño Lime, Citrus, Wintergreen, and Peppermint. As part of the launch, adult consumers aged 21 and older are being offered 50% off zone Cranberry on Nicokick with the promo code “CRAN50KC.”

 

The collaboration will extend to the race car, driver suit, and pit crew gear

 

According to the report, the No. 8 zone car will debut a new co-branded paint scheme highlighting Nicokick’s role in zone’s e-commerce growth. On race day, Kyle Busch will wear a custom driver suit featuring both partners and Cranberry branding, while the No. 8 pit crew will wear fire suits featuring zone flavors such as Jalapeño Lime, Wintergreen, and Dragonfruit.

 

Nicokick said sales are limited to verified adult consumers

 

Nicokick said its platform is dedicated to verified adult consumers and offers more than 200 nicotine pouch products, including established and emerging brands in the category. The company said it maintains strict age and identity verification controls so that all transactions are restricted to adults aged 21 and older.

Image Source: Business Wire

References:
[1] Nicokick.com and zone™ Announce Adults-Only (21+) Campaign Ahead of Kansas Race Weekend, Featuring Kyle Busch and Exclusive Launch of zone™ Cranberry
Also Read:
[1] FDA Says It Will Not Take Enforcement Action Against Zone Nicotine Pouches Until Lawsuit Is Resolved
[2] Fontem Sues FDA Over Refusal-to-File Decision for Nicotine Pouch PMTAs

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