Key points:
Event: Philip Morris International (PMI) Korea announces the pre-sale of limited edition heated tobacco device "IQOS Iluma i Minera".
Version and Sales: The Korean market will introduce two versions - Prime Limited Edition Minera and Limited Edition Minera, which will be exclusively sold through the IQOS official website.
Pre-sale time: Pre-sale will start on April 24th, and all pre-order customers will receive an exclusive accessory gift package.
According to a report from N.News on April 21, Philip Morris International (PMI) Korea announced the pre-sale of their first limited edition model of the heated tobacco device "IQOS Iluma i" called "IQOS Iluma i Minera".
The new product was designed with inspiration from the colors of raw stones and the earth, and recently won an award at the "2025 iF Design Award.
The South Korean market will launch two versions, "IQOS Iluma i Prime Limited Edition Minera" and "IQOS Iluma i Limited Edition Minera", which can only be purchased through the official IQOS website. The presale will start on the 24th, and all pre-order customers will receive a Minera exclusive accessory package.
The company's relevant spokesperson stated that Minera combines unique elegant design with innovative technology from the Iluma i series, poised to connect with consumers who value both design and functionality.
Philip Morris International (PMI) Japan has announced the limited edition "Minera Model" series of their heated tobacco product, IQOS ILUMA i. The series includes three models: "IQOS ILUMA i PRIME Minera Model," "IQOS ILUMA i Minera Model," and "IQOS ILUMA i ONE Minera Model." These models released starting on April 15th at tobacco retailers in Japan, including major convenience stores.
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