According to reports from local media, Philip Morris International (PMI) Moldova has launched the latest heated tobacco device IQOS ILUMA in the country to expand its portfolio of smoke-free products. This device is primarily targeted towards adult smokers and nicotine consumers.
Elena Naumenko, General Manager of Philip Morris International (PMI) in Moldova, added: "The decision to introduce IQOS ILUMA in Moldova is an important step for us, as each product launch requires a significant amount of resources and effort. With the expansion of our smoke-free product portfolio, we have increased our local team, expanded our sales network, and built the necessary infrastructure. Just this year alone, we have invested approximately $1 million in the launch of the latest smoke-free device in the local market.
Philip Morris International (PMI) estimates that more than 20 million adult smokers around the world have completely abandoned tobacco products in favor of using PMI's smoke-free alternatives.
The IQOS ILUMA is equipped with SMARTCORE INDUCTION SYSTEM™ technology, which heats tobacco from the inside without the use of heating blades. This means the device never needs cleaning as there is no tobacco residue inside.
It has been reported that the smoke-free products developed by Philip Morris International (PMI) have been rolled out in over 80 markets worldwide.
Notice
1. This article is provided exclusively for professional research purposes related to industry, technology and policy. Any reference to brands or products is made solely for the purpose of objective description and does not constitute an endorsement, recommendation, or promotion of any brand or product.
2. The use of nicotine products, including but not limited to cigarettes, e-cigarettes, and heated tobacco products, is associated with significant health risks. Users are required to comply with all relevant laws and regulations in their respective jurisdictions.
3. This article is strictly restricted from being accessed or viewed by individuals under the legal age.
Copyright
This article is either an original work by 2Firsts or a reproduction from third-party sources with the original source clearly indicated. The copyright and usage rights of this article belong to 2Firsts or the original source. Unauthorized reproduction, distribution, or any other unauthorized use of this article by any entity or individual is strictly prohibited. Violators will be held legally responsible. For copyright-related matters, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have utilized AI to enhance translation and editing efficiency. However, due to technical limitations, errors may occur. Readers are advised to refer to the sources provided for more accurate information.
This article should not be used as a basis for any investment decisions or advice, and 2Firsts assumes no direct or indirect liability for any errors in the content.
