According to reports from local media, Philip Morris International (PMI) Moldova has launched the latest heated tobacco device IQOS ILUMA in the country to expand its portfolio of smoke-free products. This device is primarily targeted towards adult smokers and nicotine consumers.
Elena Naumenko, General Manager of Philip Morris International (PMI) in Moldova, added: "The decision to introduce IQOS ILUMA in Moldova is an important step for us, as each product launch requires a significant amount of resources and effort. With the expansion of our smoke-free product portfolio, we have increased our local team, expanded our sales network, and built the necessary infrastructure. Just this year alone, we have invested approximately $1 million in the launch of the latest smoke-free device in the local market.
Philip Morris International (PMI) estimates that more than 20 million adult smokers around the world have completely abandoned tobacco products in favor of using PMI's smoke-free alternatives.
The IQOS ILUMA is equipped with SMARTCORE INDUCTION SYSTEM™ technology, which heats tobacco from the inside without the use of heating blades. This means the device never needs cleaning as there is no tobacco residue inside.
It has been reported that the smoke-free products developed by Philip Morris International (PMI) have been rolled out in over 80 markets worldwide.
We welcome news tips, article submissions, interview requests, or comments on this piece.
Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn
Notice
1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.
2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.
3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.
4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.
Copyright
This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.
For copyright-related inquiries, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.
We welcome any corrections or feedback. Please contact us at: info@2firsts.com
![[2Firsts Special Report] EPO Enlarged Board of Appeal Issues Key Decision: China YTI Gains Procedural Advantage in Heated Tobacco Patent Dispute with Philip Morris](https://static.2firsts.com/uploads/20250619/680a1f4818d125725c6608db46873b7a.png?x-oss-process=style/origin)
