PMI launches IQOS pilot programme in Austin, Texas

Oct.22.2024
PMI launches IQOS pilot programme in Austin, Texas
Philip Morris International (PMI) launches an IQOS pilot programme in Austin, Texas, designed to help smokers quit conventional cigarettes.

Philip Morris International (PMI) is launching a pilot programme for its IQOS heated tobacco device in Austin, Texas, KXAN reported on 21 October. The initiative aims to help smokers switch from traditional cigarettes by offering a less harmful alternative.

 

Although the company has been selling HTP products in international markets, this pilot program in Austin marks its first entry into the US market.

 

Nearly 8% of high school students currently use e-cigarettes, according to a survey by the Centers for Disease Control and Prevention. The company's CEO in the US, Stacey Kennedy, said that IQOS is not and will never be marketed to anyone under the age of 21. She added that their research shows that almost no non-smokers start using IQOS.

 

"Our marketing is only aimed at current nicotine or traditional tobacco users. If you are already a nicotine user, especially if you are unable to quit, switching to a better product would be a better choice."

 

PMI has indicated that it will conduct research and focus groups in Austin before making IQOS available to the public.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

U.S. Texas House Passes SB 2024: Proposal to Ban Chinese-Made E-Cigarettes and Curb Youth-Targeted Marketing
U.S. Texas House Passes SB 2024: Proposal to Ban Chinese-Made E-Cigarettes and Curb Youth-Targeted Marketing
Texas House passes bill SB 2024 expanding e-cigarette definition, banning products made in China, and limiting marketing strategies aimed at minors.
May.29 by 2FIRSTS.ai
Swedish Study: Nicotine Pouches Help Boost Smoking Cessation Among Women by 200%, Advancing Smoke-Free Goals
Swedish Study: Nicotine Pouches Help Boost Smoking Cessation Among Women by 200%, Advancing Smoke-Free Goals
A Swedish study finds that since 2016, oral nicotine pouches have helped cut smoking rates, with women quitting nearly 200% more. Sweden’s smoking rate is now 5.3%, close to the smoke-free target of 5%. Experts say nicotine pouches are safe, easy, and effective for quitting.
Jun.19 by 2FIRSTS.ai
Chile Enacts New Vaping Law Banning Sales to Minors, Restricting Ads to Enclosed Spaces
Chile Enacts New Vaping Law Banning Sales to Minors, Restricting Ads to Enclosed Spaces
Starting May 20, 2024, Chile has implemented a new law regulating the sale, use and advertising of vaping products, including a ban on sales to anyone under 18 and restrictions on use in enclosed public spaces.
May.20 by 2FIRSTS.ai
Vietnam Steps Up Tobacco Control Under National Anti-Smoking Strategy
Vietnam Steps Up Tobacco Control Under National Anti-Smoking Strategy
Vietnam’s Ministry of Industry and Trade is tightening tobacco regulations, strengthening market oversight, promoting digital transformation, and coordinating with other agencies to crack down on illegal cigarette trade and improve enforcement.
May.26 by 2FIRSTS.ai
Philip Morris Korea Launches New ILUMA-Compatible HeatStick “Teria Twilight Pearl” on June 26
Philip Morris Korea Launches New ILUMA-Compatible HeatStick “Teria Twilight Pearl” on June 26
PMI Korea has launched a new Teria series heatstick, “Twilight Pearl,” featuring a unique capsule design that allows for a flavor shift, catering to the taste preferences of adult smokers.
Jun.27 by 2FIRSTS.ai
Polish Lawmakers Pass Bill to Ban E-Cigarette and Nicotine Pouch Sales to Minors, Restrict Online Sales and Ads
Polish Lawmakers Pass Bill to Ban E-Cigarette and Nicotine Pouch Sales to Minors, Restrict Online Sales and Ads
Poland’s lower house has passed a new law banning the sale of all types of e-cigarettes and nicotine pouches to individuals under 18, regardless of nicotine content. The legislation also restricts online sales and advertising, and expands public use bans to cover all e-cigarette products.
May.22 by 2FIRSTS.ai