According to Aktuality.SK on December 4th, Philip Morris International (PMI) has launched a Christmas edition of its heated tobacco device "IQOS ILUMA" in Slovakia, available for purchase starting from December 2nd.
In November, to celebrate the tenth anniversary of IQOS going global and the fifth anniversary of its launch in Mexico, Philip Morris International (PMI) introduced a limited edition "IQOS ILUMA" in collaboration with DJ and music producer Steve Aoki. The new product made its debut at the IQOS Together x Sensorium event held in Tokyo.
IQOS ILUMA MID features a matte black and bright green exterior, with a fluorescent green button and a fluorescent "Steve Aoki" logo, suggested retail price is 59 euros. IQOS ILUMA ONE has a gradient from bright yellow to deep black, an aluminum body, and an "Aoki" logo, the suggested retail price is 35 euros.
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