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PMI Launches Limited-Edition “IQOS ILUMA” Christmas Version in Slovakia

Dec.04.2024
PMI Launches Limited-Edition “IQOS ILUMA” Christmas Version in Slovakia
Philip Morris International (PMI) has launched a special Christmas edition of its heated tobacco device, the “IQOS ILUMA,” in Slovakia. The limited-edition version, created in collaboration with DJ Steve Aoki, celebrates the 10th anniversary of the global release of IQOS.

According to Aktuality.SK on December 4th, Philip Morris International (PMI) has launched a Christmas edition of its heated tobacco device "IQOS ILUMA" in Slovakia, available for purchase starting from December 2nd.

 

In November, to celebrate the tenth anniversary of IQOS going global and the fifth anniversary of its launch in Mexico, Philip Morris International (PMI) introduced a limited edition "IQOS ILUMA" in collaboration with DJ and music producer Steve Aoki. The new product made its debut at the IQOS Together x Sensorium event held in Tokyo.

 

PMI Launches Limited-Edition “IQOS ILUMA” Christmas Version in Slovakia
Translation into English: IQOS ILUMA MID (left) and IQOS ILUMA ONE (right) | Image source: PMI

 

IQOS ILUMA MID features a matte black and bright green exterior, with a fluorescent green button and a fluorescent "Steve Aoki" logo, suggested retail price is 59 euros. IQOS ILUMA ONE has a gradient from bright yellow to deep black, an aluminum body, and an "Aoki" logo, the suggested retail price is 35 euros.

 

References:
[1] Vianoce bez dymu v štýle IQOS ILUMA? Nová limitka s jedinečným dizajnom
Also Read:
[1] PMI Celebrates 10th Anniversary of IQOS: Annual Net Revenue Reaches $10 Billion
[2] PMI's IQOS Captures 3.8% Market Share in the Philippines, Complies with Local E-Cigarette Regulations
[3] PMI Launches 'IQOS ILUMA i' in Czech Republic to Expand Smoke-Free Product Market Share
[4] PMI launches IQOS pilot programme in Austin, Texas
[5] BAT Unveils New HTP Product Plans at Capital Market Day
[6] Philip Morris Korea launches 'TEREA Black Ruby' to expand IQOS line to 18 varieties
#Europe#Products#Heated tobacco products#Slovakia

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