Philip Morris Korea launches 'TEREA Black Ruby' to expand IQOS line to 18 varieties

Oct.25.2024

PMI Korea introduces new pod "TEREA Black Ruby" for IQOS ILUMA, expanding "TEREA" series to 8 special blend flavors.

Philip Morris International (PMI) Korea has announced the launch of a new pod called "TEREA Black Ruby" for its "IQOS ILUMA" heated tobacco product (HTP) device, according to a report by N.News on 24 October.

The new product can be purchased at IQOS official stores nationwide, as well as convenience stores in some areas, including Seoul, Incheon, Gyeonggi and Busan. The company said that the launch of this new product brings the total number of special blend flavours in the TEREA" range to 8.

The entire "TEREA" line now includes a total of 18 products, including 8 special blends, 6 tobacco blends and 4 fresh blends.

References:

[1] 한국필립모리스, 아이코스 일루마 스틱 '테리아 블랙 루비' 출시

Also Read:

[1] PMI Italy Launches IQOS iluma i Prime Heating Tobacco Device

[2] PMJ Launches New "TEREA Black Sunshine Menthol" Flavor for IQOS

[3] PMJ to Launch Limited Edition IQOS Iluma i Anniversary Model!

[4] PMI Korea Launches New Pod for IQOS ILUMA

[5] Philip Morris International Launches Terea Pearls to Expand IQOS Flavor Range

#PMI

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