PMI Launches 'IQOS ILUMA i' in Czech Republic to Expand Smoke-Free Product Market Share

Nov.07.2024

PMI has launched its HTP device "IQOS ILUMA i" in the Czech market, highlighting its commitment to a smoke-free future.

According to a report by Metro.CZ, Philip Morris International (PMI) has launched its heated tobacco device "IQOS ILUMA i" in the Czech market.

The Chairman and CEO of the company, Fabio Costa, stated that...

We aim to continually provide consumers with innovative, cutting-edge solutions to offer them a scientifically based, superior choice. Our significant investments in research and development demonstrate our commitment to achieving a smoke-free future. I am thrilled to introduce today to our customers the 'IQOS ILUMA i' with various enhanced features.

It is reported that currently, PMI's smoke-free products account for over 50% of the total revenue in 25 markets, including the Czech Republic.

Oggie Kapetanovic, the category manager responsible for PMI's heated tobacco products, stated that: "Based on consumer demand and feedback, we have developed eight generations of IQOS devices in the past few years. We aim to achieve a fundamental transformation of our business in a more sustainable and responsible manner. This strategy has paid off for us. For example, in Czech Republic, over 500,000 adult smokers have already switched to using IQOS."

References:

[1] Philip Morris uvádí na trh v Česku své nejnovější zařízení IQOS ILUMA i

Also Read:

[1] Youth use of HTP products in Germany is low, unlikely to become trend, says PMI

[2] Philip Morris Bulgaria commits to carbon neutrality by 2040

[3] PMI launches IQOS pilot programme in Austin, Texas

[4] Philip Morris International's Efforts in Substituting Traditional Cigarettes with Alternatives

[5] PMI Italy Launches IQOS iluma i Prime Heating Tobacco Device

[6] PMI's IQOS Revenue Surpasses Marlboro, Aiming for 100B sales

[7] PMI Korea Launches New Pod for IQOS ILUMA

[8] Philip Morris International Launches Terea Pearls to Expand IQOS Flavor Range

[9] New "TEREA" Pod Flavors Launched by Philip Morris Japan

[10] PMJ to Launch Limited Edition IQOS Iluma i Anniversary Model!

[11] PMI Korea Seizes Market Share with Updated E-cigarette Products

#Europe #Market #Czech Republic #Heated tobacco products

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Smoore and EVE Energy Sign Procurement Framework Agreement Covering 2026–2028 Cell Supply

Smoore and EVE Energy have signed a procurement framework agreement for 2026–2028, under which Smoore Group will continue purchasing battery cells and related products. The agreement sets no specific transaction amount; actual figures will be determined by future orders, reflecting both parties’ intention to secure and extend their supply chain cooperation over the next three years.

Nov.21

Russian Lawmaker Sounds Alarm as Teenage Vaping Surges—Female Use Overtakes Male

Russia’s Chair of the State Duma Committee on Youth Policy warns that among 11–14-year-olds, girls now vape at higher rates than boys, a trend he calls “deeply concerning.” He says the spread of nicotine products—especially e-cigarettes—among minors poses a public health risk and warrants continued policy-level interventions.

Oct.17 by 2FIRSTS.ai

State Tobacco Monopoly Administration Chief Meets with President of South Korean Tobacco Company Wang Gongcheng also in attendance; friendly talks held between the two parties.

State Tobacco Monopoly Administration director Zhang Jianmin met with Korean Tobacco Company president Fang Jingwan in Beijing on October 31.

Nov.03 by 2FIRSTS.ai

Belarus Proposes 20% Tax Increase on Vaping Products and Nicotine Items

Belarus will increase excise taxes in 2026 on vapes, liquids for electronic smoking systems, and non-tobacco nicotine products, with a proposed 20% rise aimed at aligning these rates with traditional cigarettes. Electronic smoking devices and heated tobacco systems will also be added to the list of excisable goods. Excise taxes on filtered cigarettes and heated tobacco will rise by 7% and 3% respectively.