According to a report by Dnes24 on October 20th, Philip Morris International (PMI) has announced the launch of the IQOS Together X event to celebrate the overwhelming response of more than 27 million adults to its "Smoke-Free World" mission.
These individuals have already made the decision to quit smoking in the past and have instead opted for tobacco heating devices, setting a new benchmark for smokers worldwide. Building on this, PMI is calling on more people to join the global movement to quit cigarettes and provide better alternatives.
The IQOS Together X program has gained global recognition and received positive response from consumers. At the same time, PMI is actively focusing on and supporting those who have made the decision to quit traditional cigarettes. They are committed to introducing better smoke-free alternatives to adult smokers and those who care about them, and are encouraging them to switch to these alternatives if they are unwilling or unable to quit smoking altogether.
Since 2008, PMI has invested over $10.5 billion in the development, research, and commercialization of its innovative smoke-free products in order to assist adults who are looking to transition from traditional tobacco products. These smoke-free products are now available in 80 markets worldwide, and it is estimated that approximately 27.2 million adults globally are using them.
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