PMI's IQOS Together X: Join the Smoke-Free Movement

PMI by 2FIRSTS.ai

Oct.23.2023

PMI's IQOS Together X: Join the Smoke-Free Movement

Philip Morris International (PMI) has received a response from over 27 million adults for its "Smoke-Free World" mission.

According to a report by Dnes24 on October 20th, Philip Morris International (PMI) has announced the launch of the IQOS Together X event to celebrate the overwhelming response of more than 27 million adults to its "Smoke-Free World" mission.

These individuals have already made the decision to quit smoking in the past and have instead opted for tobacco heating devices, setting a new benchmark for smokers worldwide. Building on this, PMI is calling on more people to join the global movement to quit cigarettes and provide better alternatives.

The IQOS Together X program has gained global recognition and received positive response from consumers. At the same time, PMI is actively focusing on and supporting those who have made the decision to quit traditional cigarettes. They are committed to introducing better smoke-free alternatives to adult smokers and those who care about them, and are encouraging them to switch to these alternatives if they are unwilling or unable to quit smoking altogether.

Since 2008, PMI has invested over $10.5 billion in the development, research, and commercialization of its innovative smoke-free products in order to assist adults who are looking to transition from traditional tobacco products. These smoke-free products are now available in 80 markets worldwide, and it is estimated that approximately 27.2 million adults globally are using them.

References:

[1] PHILIP MORRIS INTERNATIONAL PREDSTAVIL V ATÉNACH NOVÚ INICIATÍVU IQOS TOGETHER X

Also Read:

[1] PMI Submits PMTA for IQOS ILUMA Heated Tobacco Product

[2] PMI's Strong Performance in Q3 2023 with Record Revenue

[3] PMI's Annual Profit Forecast Declines due to Lowered Heat Tobacco Shipments

[4] Philip Morris International Reports Q3 Earnings Growth of 13.8%

#PMI #IQOS ILUMA #Smoke-free products

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

South Korea’s President Raises Safety Concerns Over Nicotine Alternatives at Cabinet Meeting

South Korea’s Cabinet has approved an amendment to the Tobacco Business Act that legally classifies liquid e-cigarettes as tobacco products. Under the revision, any product containing tobacco or nicotine will fall under tobacco regulation, explicitly including synthetic nicotine vapes. The move addresses long-standing regulatory and taxation gaps.

Dec.16 by 2FIRSTS.ai

British Museum Ends Long-Running Sponsorship with Japan Tobacco International

According to The Guardian, the British Museum has ended its 15-year sponsorship with Japan Tobacco International after government inquiries into whether the deal breached WHO tobacco-control rules. Critics had long opposed the partnership, while the museum said sponsorship remains essential for its financial stability and public access.

Nov.20

NielsenIQ Data Shows UK Tobacco Market Decline of 12.7% with E-Cigarettes Dropping GBP 225 Million

According to NielsenIQ data published on December 7, 2025, overall tobacco and nicotine product sales in the UK dropped 12.7% in the 12 months ending September 6, representing more than £1 billion in lost sales.

Dec.15 by 2FIRSTS.ai

Product | INNOKIN Launches Magnetic Open-System Device, Pod + Power Bank Design Debuts in UK and US Channels

INNOKIN has recently launched its new open-system e-cigarette, EZ LEVA, on its official website, and it is now available through online channels in the UK and the United States. Featuring a magnetic design, the device adopts a pod + power bank form factor. Its 400mAh (device) + 2000mAh (charging case) battery setup follows a similar configuration logic to comparable products such as the SMOK Airmate and KIWI 2.