Portugal Government Declares Generation Smoke-Free by 2040

May.12.2023
Portugal Government Declares Generation Smoke-Free by 2040
Portugal announces plan to become smoke-free by 2040, including banning flavored tobacco products and expanding smoking bans.

On May 10, the Portuguese government announced its commitment to achieving a smoke-free generation by 2040. They stated that they will be approving an amendment this week to incorporate the European Union's directive on heated tobacco products into Portuguese law. This amendment will prohibit the sale of heated tobacco products containing flavorings and expand smoke-free zones.


Regulation heats up tobacco products.


In response to the consumption of new tobacco products by young people, the Portuguese government is proposing amendments to the Tobacco Law to restrict smoking behavior and the sale of tobacco products, with the aim of reducing tobacco use and achieving the "smoke-free generation" plan by 2040. These amendments will be presented to Parliament.


From October 2023, Portugal will prohibit the sale of heated tobacco products containing flavorings. In addition, the new law will classify heated tobacco products in the same way as traditional tobacco and require health warning labels with both text and images on their packaging.


The proposed amendment to the bill introduces the following major changes:


Starting from October 23, 2023, heated tobacco products will be treated the same as traditional tobacco products in terms of odor, taste, and health warnings. Smoking will be prohibited in and around public spaces such as healthcare facilities, educational institutions, sports stadiums, stations, stops, and public transportation drop-off points. Except for airports, train stations, bus stations, seaports, and riverports, new smoking areas will not be created in enclosed areas where smoking is already prohibited. The ban on tobacco sales will be expanded to most smoke-free areas, and the definition of spaces where vending machines are allowed will be redefined, requiring a minimum distance of 300 meters from educational facilities. Changes to the tobacco sales ban will take effect in January 2025. The goal is to reduce tobacco use among the public.


The Portuguese government has stated that implementing effective measures to reduce tobacco use is part of their public policy. According to estimates from the government, approximately 13,500 people died in 2019 due to tobacco-related illnesses, and on average, smokers live 10 years less than non-smokers.


The Portuguese government plans to ban advertisements for tobacco products, e-cigarettes, and heated tobacco products in order to create a smoke-free environment for younger generations. Currently, Portugal has one of the lowest cigarette prices in Western Europe at around 5 euros ($5.50) per pack. Some argue that the government should increase tobacco taxes, but Health Minister Manuel Pizarro believes that excessively high prices will only encourage smuggling.


Reference:


Generation without tobacco by 2040


This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

Lawmakers Push to Include E-Cigarettes in Vietnam’s Revised Investment Law Ban
Lawmakers Push to Include E-Cigarettes in Vietnam’s Revised Investment Law Ban
Vietnam’s National Assembly has debated amendments to the Investment Law that would include e-cigarettes, heated tobacco, and nitrous oxide (N₂O) in the list of prohibited business activities. Lawmakers supported a total ban consistent with WHO recommendations and previous National Assembly resolutions, citing rising youth addiction rates. Finance Minister Nguyễn Văn Thắng confirmed that the ban would apply comprehensively, with a short transition period for foreign factories.
Nov.27 by 2FIRSTS.ai
Imperial Brands’ blu adds “Creamy Tobacco” flavour, rolling out across device kits and pod products
Imperial Brands’ blu adds “Creamy Tobacco” flavour, rolling out across device kits and pod products
Imperial Brands’ vaping brand blu has outlined its flavour roadmap for 2026 on its official website, adding a new “Creamy Tobacco” flavour that has been rolled out across the rechargeable blu bar kit and its compatible blu kit pods. The brand describes the flavour as offering a more velvety tobacco taste.
Dec.19
2Firsts Monitor | FOGER website flags customs & tariff delays; some products out of stock
2Firsts Monitor | FOGER website flags customs & tariff delays; some products out of stock
2Firsts observed on FOGER’s online retail site “FOGER VAPES” that the platform indicates restocking delays due to customs and tariff factors. Several items show limited availability or “sold out” status, with a restock alert feature offered. A previous article on the site also referenced potential tariff changes that may affect pricing.
Nov.05
Thailand Seizes Over 42,000 Illegal Vapes Worth USD 340,000
Thailand Seizes Over 42,000 Illegal Vapes Worth USD 340,000
Thai authorities announced the seizure of more than 42,000 smuggled vapes worth approximately THB 10.87 million (USD 340,000).
Dec.12 by 2FIRSTS.ai
SKE Partners with 7-Eleven Korea, Placing Its Products in Over 5,700 Stores
SKE Partners with 7-Eleven Korea, Placing Its Products in Over 5,700 Stores
According to an SKE release published on PR Newswire, the company is expanding its presence in the Korean market through convenience store and specialty retail channels. SKE has partnered with 7-Eleven Korea, placing its products in more than 5,700 stores nationwide, and is also working with OG9’s offline retail and B2B distribution network. On the product side, SKE is focusing on promoting the Crystal Bar TB1000 and Cloud Zero in Korea.
Nov.19 by 2FIRSTS.ai
Wales Passes Law Banning Tobacco Sales to Anyone Born After 2009
Wales Passes Law Banning Tobacco Sales to Anyone Born After 2009
The Welsh Parliament (Senedd) has approved new legislation banning tobacco sales to anyone born on or after January 1, 2009. The law, passed on December 9, 2025, also imposes stricter controls on how vapes and nicotine products are advertised and sold. Designed by the UK Government but voted on separately in Wales, the bill passed with 36 votes in favor, two abstentions, and nine against. It grants stronger enforcement powers to Trading Standards to combat illegal tobacco and vape sales.
Dec.10 by 2FIRSTS.ai