Portugal Government Declares Generation Smoke-Free by 2040

May.12.2023
Portugal Government Declares Generation Smoke-Free by 2040
Portugal announces plan to become smoke-free by 2040, including banning flavored tobacco products and expanding smoking bans.

On May 10, the Portuguese government announced its commitment to achieving a smoke-free generation by 2040. They stated that they will be approving an amendment this week to incorporate the European Union's directive on heated tobacco products into Portuguese law. This amendment will prohibit the sale of heated tobacco products containing flavorings and expand smoke-free zones.


Regulation heats up tobacco products.


In response to the consumption of new tobacco products by young people, the Portuguese government is proposing amendments to the Tobacco Law to restrict smoking behavior and the sale of tobacco products, with the aim of reducing tobacco use and achieving the "smoke-free generation" plan by 2040. These amendments will be presented to Parliament.


From October 2023, Portugal will prohibit the sale of heated tobacco products containing flavorings. In addition, the new law will classify heated tobacco products in the same way as traditional tobacco and require health warning labels with both text and images on their packaging.


The proposed amendment to the bill introduces the following major changes:


Starting from October 23, 2023, heated tobacco products will be treated the same as traditional tobacco products in terms of odor, taste, and health warnings. Smoking will be prohibited in and around public spaces such as healthcare facilities, educational institutions, sports stadiums, stations, stops, and public transportation drop-off points. Except for airports, train stations, bus stations, seaports, and riverports, new smoking areas will not be created in enclosed areas where smoking is already prohibited. The ban on tobacco sales will be expanded to most smoke-free areas, and the definition of spaces where vending machines are allowed will be redefined, requiring a minimum distance of 300 meters from educational facilities. Changes to the tobacco sales ban will take effect in January 2025. The goal is to reduce tobacco use among the public.


The Portuguese government has stated that implementing effective measures to reduce tobacco use is part of their public policy. According to estimates from the government, approximately 13,500 people died in 2019 due to tobacco-related illnesses, and on average, smokers live 10 years less than non-smokers.


The Portuguese government plans to ban advertisements for tobacco products, e-cigarettes, and heated tobacco products in order to create a smoke-free environment for younger generations. Currently, Portugal has one of the lowest cigarette prices in Western Europe at around 5 euros ($5.50) per pack. Some argue that the government should increase tobacco taxes, but Health Minister Manuel Pizarro believes that excessively high prices will only encourage smuggling.


Reference:


Generation without tobacco by 2040


This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

Product | Clear Tank, Airflow Control and Three-Dimension Flavor Labels: RELX Launches Disposable DIVA in South Korea
Product | Clear Tank, Airflow Control and Three-Dimension Flavor Labels: RELX Launches Disposable DIVA in South Korea
RELX has recently launched its disposable e-cigarette, the RELX DIVA, on online channels in South Korea, offering two nicotine strengths of 0.98% and 1.98%. Publicly available information shows the device features a 20 mL e-liquid capacity and is rated for around 30,000 puffs, alongside a 750 mAh rechargeable battery and two power modes—BOOST and ECO—at approximately 16W and 13W, respectively.
Feb.05 by 2FIRSTS.ai
DTI drafts administrative order proposing an open-pod and e-liquid ban and opens it for public consultation
DTI drafts administrative order proposing an open-pod and e-liquid ban and opens it for public consultation
Department of Trade and Industry’s (DTI) proposed move to restrict harmful vape products to protect young people, but said only a total ban on all vaping and novel tobacco products would effectively safeguard public health. The group warned that limiting rules to certain products such as open pods and e-liquids could create a “dangerous behavioral loophole,” leading users—especially youth—to switch to disposable or closed-system alternatives instead of quitting.
Feb.10 by 2FIRSTS.ai
U.S. FDA posts TPSAC meeting materials ahead of discussion on ZYN MRTP applications
U.S. FDA posts TPSAC meeting materials ahead of discussion on ZYN MRTP applications
On January 20, 2026, the U.S. Food and Drug Administration (FDA) posted meeting materials ahead of a virtual Tobacco Products Scientific Advisory Committee (TPSAC) meeting scheduled for January 22, 2026, to discuss modified risk tobacco product (MRTP) applications submitted by Swedish Match USA, Inc. for 20 ZYN nicotine pouch products.
Jan.21 by 2FIRSTS.ai
MEPs seek Commission answers over EU trade officials’ contacts with PMI
MEPs seek Commission answers over EU trade officials’ contacts with PMI
POLITICO reports that five members of the European Parliament’s health committee want to invite the European Commission to answer questions about its contacts with Philip Morris International (PMI), following a POLITICO and The Examination investigation into extensive meetings between EU trade officials and tobacco lobbyists.
Jan.15 by 2FIRSTS.ai
Vietnam Ho Chi Minh City police seize 28,657 illegal vape-related products worth over US$182,400
Vietnam Ho Chi Minh City police seize 28,657 illegal vape-related products worth over US$182,400
Police in Ho Chi Minh City, Vietnam say they dismantled a large illegal vape distribution ring led by 29-year-old Nguyễn Ngọc Quốc Uy, who allegedly built a concealed “secret room” to hide contraband. Officers seized 28,657 items valued at more than VND 4.8 billion (about US$182,400).
Feb.04 by 2FIRSTS.ai
2Firsts “Decisive 2026” Concludes: Reviewing the 2025 U.S. Market and Mapping Compliance Pathways Ahead
2Firsts “Decisive 2026” Concludes: Reviewing the 2025 U.S. Market and Mapping Compliance Pathways Ahead
2Firsts hosted “Decisive 2026” in Shenzhen, bringing together industry perspectives to examine major shifts in the U.S. new tobacco market in 2025 and their global implications. Sessions covered U.S. market dynamics, technical insights from recently PMTA-authorized products, an investor lens on tobacco capital markets, and 2025 news/product highlights. The event underscored a structural shift from “gray business” toward compliance and sustainable growth, expected to become clearer by 2026.
Jan.09