Portugal Government Declares Generation Smoke-Free by 2040

May.12.2023
Portugal Government Declares Generation Smoke-Free by 2040
Portugal announces plan to become smoke-free by 2040, including banning flavored tobacco products and expanding smoking bans.

On May 10, the Portuguese government announced its commitment to achieving a smoke-free generation by 2040. They stated that they will be approving an amendment this week to incorporate the European Union's directive on heated tobacco products into Portuguese law. This amendment will prohibit the sale of heated tobacco products containing flavorings and expand smoke-free zones.


Regulation heats up tobacco products.


In response to the consumption of new tobacco products by young people, the Portuguese government is proposing amendments to the Tobacco Law to restrict smoking behavior and the sale of tobacco products, with the aim of reducing tobacco use and achieving the "smoke-free generation" plan by 2040. These amendments will be presented to Parliament.


From October 2023, Portugal will prohibit the sale of heated tobacco products containing flavorings. In addition, the new law will classify heated tobacco products in the same way as traditional tobacco and require health warning labels with both text and images on their packaging.


The proposed amendment to the bill introduces the following major changes:


Starting from October 23, 2023, heated tobacco products will be treated the same as traditional tobacco products in terms of odor, taste, and health warnings. Smoking will be prohibited in and around public spaces such as healthcare facilities, educational institutions, sports stadiums, stations, stops, and public transportation drop-off points. Except for airports, train stations, bus stations, seaports, and riverports, new smoking areas will not be created in enclosed areas where smoking is already prohibited. The ban on tobacco sales will be expanded to most smoke-free areas, and the definition of spaces where vending machines are allowed will be redefined, requiring a minimum distance of 300 meters from educational facilities. Changes to the tobacco sales ban will take effect in January 2025. The goal is to reduce tobacco use among the public.


The Portuguese government has stated that implementing effective measures to reduce tobacco use is part of their public policy. According to estimates from the government, approximately 13,500 people died in 2019 due to tobacco-related illnesses, and on average, smokers live 10 years less than non-smokers.


The Portuguese government plans to ban advertisements for tobacco products, e-cigarettes, and heated tobacco products in order to create a smoke-free environment for younger generations. Currently, Portugal has one of the lowest cigarette prices in Western Europe at around 5 euros ($5.50) per pack. Some argue that the government should increase tobacco taxes, but Health Minister Manuel Pizarro believes that excessively high prices will only encourage smuggling.


Reference:


Generation without tobacco by 2040



Disclaimer

This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.

Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.

The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.

This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.

 

Copyright Notice

This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.

No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.

For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.

 

AI-Assisted Translation and Editing Notice

Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.

Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.

JT Plans ¥800 Billion Investment in Heated Tobacco Over Three Years, Betting on Ploom as Second Growth Engine
JT Plans ¥800 Billion Investment in Heated Tobacco Over Three Years, Betting on Ploom as Second Growth Engine
Japan Tobacco Inc. (JT) CEO Takehiko Tsutsui said the company plans to invest about ¥800 billion (approximately US$5.4 billion) in heated tobacco products over three years through 2028, aiming to establish Ploom as a second growth engine after combustible cigarettes. Tsutsui said Ploom AURA helped JT increase its share of Japan’s heated tobacco market to 15.8% in the first quarter of 2026. Ploom products are now available in 29 markets, with Ploom AURA sold in 25 markets including Japan. JT also plans to continue its cigarette business while positioning its food operations, particularly frozen noodle products in North America, as another growth opportunity.
Jul.23
IQOS Opens First Global Flagship in Tokyo Ginza, Launches 1,814 Limited ILUMA i PRIME Sets
IQOS Opens First Global Flagship in Tokyo Ginza, Launches 1,814 Limited ILUMA i PRIME Sets
IQOS opened its first global flagship, IQOS Flagship Ginza, in Tokyo on September 4, 2026, replacing the former IQOS Store Ginza after nearly a decade of operation. The new location expands conventional product retail into member lounges, digital experiences, art installations and brand programming. IQOS also launched a Ginza-exclusive IQOS ILUMA i PRIME set limited to 1,814 individually numbered units, priced at JPY11,980, or about US$77. PMI Sales Strategy Consultant Yuji M. later said on LinkedIn that more than 500 people had lined up from the night before the opening.
Sep.07
Illegal Vape Sellers Still Use TikTok and Other Platforms to Drive Sales Despite Australia’s Ad Ban
Illegal Vape Sellers Still Use TikTok and Other Platforms to Drive Sales Despite Australia’s Ad Ban
Illegal vape sellers are still promoting nicotine products on TikTok, Instagram and YouTube despite Australia’s 2024 advertising ban, while illicit tobacco sales are increasingly moving from physical stores to online marketplaces.
Jul.15
EU ‘TPD3’ Enters Next Phase on Aug. 14 as Fragmented Vape and Nicotine Pouch Rules Push the Single Market Toward Regulatory Overhaul
EU ‘TPD3’ Enters Next Phase on Aug. 14 as Fragmented Vape and Nicotine Pouch Rules Push the Single Market Toward Regulatory Overhaul
A 12-week European Commission consultation on revising the Tobacco Products Directive and Tobacco Advertising Directive is due to close on Aug. 14, 2026. The Commission has identified e-cigarette flavours, disposable vapes, tobacco heating devices, nicotine pouches, nicotine-free e-cigarettes, packaging and digital marketing among areas for possible new EU rules. National regulations already vary significantly across the bloc, a fragmentation the Commission says creates internal-market barriers and distorts competition. No formal revised TPD/TAD legislative text has yet been published, with the Commission currently indicating December 2026 for the legislative initiative.
Aug.14
 PMI Opens Generative AI Center in Portugal to Support Global Operations
PMI Opens Generative AI Center in Portugal to Support Global Operations
According to information released by Portugal’s Trade & Investment Agency (AICEP) in July 2026, Philip Morris International (PMI) has established a global Generative Artificial Intelligence Factory (GenAI Factory) at its Portuguese subsidiary Tabaqueira. The center will support PMI’s global operations by developing and deploying AI solutions focused on industrial process optimization, data analytics, operational automation and AI application development. The initiative strengthens Portugal’s role in PMI’s global technology and innovation network.
Aug.27
UK HMRC Plans 30,000 Retail Enforcement Actions as Illegal Tobacco and Vape Sellers Face Tougher Crackdown
UK HMRC Plans 30,000 Retail Enforcement Actions as Illegal Tobacco and Vape Sellers Face Tougher Crackdown
The UK government has announced that HM Revenue & Customs (HMRC) will carry out more than 30,000 interventions targeting businesses and retail premises during the 2026-2027 financial year. The actions will focus on tax fraud, illegal goods sales and businesses involved in unlawful activities through retail channels. The government said illegal tobacco and illegal vape sales remain areas of concern. The move shows that UK enforcement against illegal nicotine products is expanding from import and supply channels toward retail-level oversight, alongside the upcoming introduction of the Vaping Products Duty.
Jul.24