Portugal Government Declares Generation Smoke-Free by 2040

May.12.2023
Portugal Government Declares Generation Smoke-Free by 2040
Portugal announces plan to become smoke-free by 2040, including banning flavored tobacco products and expanding smoking bans.

On May 10, the Portuguese government announced its commitment to achieving a smoke-free generation by 2040. They stated that they will be approving an amendment this week to incorporate the European Union's directive on heated tobacco products into Portuguese law. This amendment will prohibit the sale of heated tobacco products containing flavorings and expand smoke-free zones.


Regulation heats up tobacco products.


In response to the consumption of new tobacco products by young people, the Portuguese government is proposing amendments to the Tobacco Law to restrict smoking behavior and the sale of tobacco products, with the aim of reducing tobacco use and achieving the "smoke-free generation" plan by 2040. These amendments will be presented to Parliament.


From October 2023, Portugal will prohibit the sale of heated tobacco products containing flavorings. In addition, the new law will classify heated tobacco products in the same way as traditional tobacco and require health warning labels with both text and images on their packaging.


The proposed amendment to the bill introduces the following major changes:


Starting from October 23, 2023, heated tobacco products will be treated the same as traditional tobacco products in terms of odor, taste, and health warnings. Smoking will be prohibited in and around public spaces such as healthcare facilities, educational institutions, sports stadiums, stations, stops, and public transportation drop-off points. Except for airports, train stations, bus stations, seaports, and riverports, new smoking areas will not be created in enclosed areas where smoking is already prohibited. The ban on tobacco sales will be expanded to most smoke-free areas, and the definition of spaces where vending machines are allowed will be redefined, requiring a minimum distance of 300 meters from educational facilities. Changes to the tobacco sales ban will take effect in January 2025. The goal is to reduce tobacco use among the public.


The Portuguese government has stated that implementing effective measures to reduce tobacco use is part of their public policy. According to estimates from the government, approximately 13,500 people died in 2019 due to tobacco-related illnesses, and on average, smokers live 10 years less than non-smokers.


The Portuguese government plans to ban advertisements for tobacco products, e-cigarettes, and heated tobacco products in order to create a smoke-free environment for younger generations. Currently, Portugal has one of the lowest cigarette prices in Western Europe at around 5 euros ($5.50) per pack. Some argue that the government should increase tobacco taxes, but Health Minister Manuel Pizarro believes that excessively high prices will only encourage smuggling.


Reference:


Generation without tobacco by 2040


This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

Product | 2× “2+10” configuration, rated 36,000 puffs — VOZOL launches NEON PLUG MAX
Product | 2× “2+10” configuration, rated 36,000 puffs — VOZOL launches NEON PLUG MAX
VOZOL has listed a new product, NEON PLUG MAX, on its official website, featuring dual 2 ml prefilled pods and dual 10 ml refill bottles (24 ml total), a claimed maximum of 36,000 puffs, and two-flavour switching. The device was previously shown at InterTabac 2025 and was listed by the UK MHRA in March 2025; however, as of publication it was not yet available on overseas retail sites.
Oct.22 by 2FIRSTS.ai
Philip Morris Korea Extends IQOS ILUMA i Warranty to 18 Months, Says Move Will Boost Smoke-Free Product Growth
Philip Morris Korea Extends IQOS ILUMA i Warranty to 18 Months, Says Move Will Boost Smoke-Free Product Growth
Philip Morris International’s Korea unit has extended the warranty for the “IQOS ILUMA i” heated tobacco series from 12 to 18 months, applying it retroactively to existing purchases, aiming to enhance user experience and market competitiveness.
Oct.15 by 2FIRSTS.ai
BAT Korea Announces Fall Promotion for glo™ hyper Series, Price Reductions up to 40%
BAT Korea Announces Fall Promotion for glo™ hyper Series, Price Reductions up to 40%
BAT Rothmans introduces "glo hyper" series promotion in South Korea, with "glo hyper pro" for $20 and "glo hyper" for $14.
Oct.15 by 2FIRSTS.ai
2Firsts Observation|ZYN Launches Brand Advertisement at Dubai International Airport, Promoting Itself as “World’s No.1 Nicotine Pouch Brand”
2Firsts Observation|ZYN Launches Brand Advertisement at Dubai International Airport, Promoting Itself as “World’s No.1 Nicotine Pouch Brand”
2Firsts observed that Philip Morris International’s (PMI) nicotine pouch brand ZYN has launched digital screen advertisements and product displays at the Dubai International Airport Duty Free area, featuring flavors such as Spearmint, Black Cherry, and Cool Mint, while promoting itself with the slogan “World’s No.1 Nicotine Pouch Brand.”
Nov.13 by 2FIRSTS.ai
Uruguay Weighs Ban on Nicotine Pouches as Health Ministry Warns of Growing Use
Uruguay Weighs Ban on Nicotine Pouches as Health Ministry Warns of Growing Use
Nicotine pouches, promoted as flavored, smoke-free alternatives, are spreading in Uruguay despite the absence of a formal market. The Ministry of Public Health is considering banning them by decree and has raised the issue within Mercosur and at COP11. Health Minister Cristina Lustemberg warns that the industry is pushing new nicotine products to normalize consumption among youth.
Nov.20 by 2FIRSTS.ai
Germany OLG Cologne: Touchscreen Vape Use Violates Driving “Phone Ban”
Germany OLG Cologne: Touchscreen Vape Use Violates Driving “Phone Ban”
Germany’s OLG Cologne ruled that adjusting an e-cigarette touchscreen while driving violates the “phone ban” under road traffic law. The driver, caught changing vape settings on the highway, was fined €150 and received one penalty point, as the court said such actions pose significant distraction risks.
Oct.27 by 2FIRSTS.ai