Portugal Government Declares Generation Smoke-Free by 2040

May.12.2023
Portugal Government Declares Generation Smoke-Free by 2040
Portugal announces plan to become smoke-free by 2040, including banning flavored tobacco products and expanding smoking bans.

On May 10, the Portuguese government announced its commitment to achieving a smoke-free generation by 2040. They stated that they will be approving an amendment this week to incorporate the European Union's directive on heated tobacco products into Portuguese law. This amendment will prohibit the sale of heated tobacco products containing flavorings and expand smoke-free zones.


Regulation heats up tobacco products.


In response to the consumption of new tobacco products by young people, the Portuguese government is proposing amendments to the Tobacco Law to restrict smoking behavior and the sale of tobacco products, with the aim of reducing tobacco use and achieving the "smoke-free generation" plan by 2040. These amendments will be presented to Parliament.


From October 2023, Portugal will prohibit the sale of heated tobacco products containing flavorings. In addition, the new law will classify heated tobacco products in the same way as traditional tobacco and require health warning labels with both text and images on their packaging.


The proposed amendment to the bill introduces the following major changes:


Starting from October 23, 2023, heated tobacco products will be treated the same as traditional tobacco products in terms of odor, taste, and health warnings. Smoking will be prohibited in and around public spaces such as healthcare facilities, educational institutions, sports stadiums, stations, stops, and public transportation drop-off points. Except for airports, train stations, bus stations, seaports, and riverports, new smoking areas will not be created in enclosed areas where smoking is already prohibited. The ban on tobacco sales will be expanded to most smoke-free areas, and the definition of spaces where vending machines are allowed will be redefined, requiring a minimum distance of 300 meters from educational facilities. Changes to the tobacco sales ban will take effect in January 2025. The goal is to reduce tobacco use among the public.


The Portuguese government has stated that implementing effective measures to reduce tobacco use is part of their public policy. According to estimates from the government, approximately 13,500 people died in 2019 due to tobacco-related illnesses, and on average, smokers live 10 years less than non-smokers.


The Portuguese government plans to ban advertisements for tobacco products, e-cigarettes, and heated tobacco products in order to create a smoke-free environment for younger generations. Currently, Portugal has one of the lowest cigarette prices in Western Europe at around 5 euros ($5.50) per pack. Some argue that the government should increase tobacco taxes, but Health Minister Manuel Pizarro believes that excessively high prices will only encourage smuggling.


Reference:


Generation without tobacco by 2040


This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

PMI U.S. Says Dothan Factory Closure Reflects Focus on Smoke-Free Business Strategy
PMI U.S. Says Dothan Factory Closure Reflects Focus on Smoke-Free Business Strategy
Philip Morris International U.S. (PMI U.S.) announced that it will close the Swedish Match cigar manufacturing facility on Columbia Highway in Dothan, Alabama. The company said the decision reflects its need to maintain focus on offering reduced-risk, FDA-authorized smoke-free products to legal-aged adult nicotine users in the United States to help them move away from combustible cigarettes.
Mar.30 by 2FIRSTS.ai
China’s E-cigarette Exports Reach $1.694 Billion in Jan–Feb 2026; U.S., UK, Germany Lead, Japan Rises to Fourth
China’s E-cigarette Exports Reach $1.694 Billion in Jan–Feb 2026; U.S., UK, Germany Lead, Japan Rises to Fourth
China Customs Administration released e-cigarette export data for January and February 2025, showing varied monthly performances in 2026.In January, the export value was $940 million, a decrease of 6.2% compared to January 2025's $1.02 billion. In February, the export value was $754 million, a 51.2% increase compared to February 2025's $498 million.
Mar.20 by 2FIRSTS.ai
BAT faces London shareholder lawsuit over alleged disclosure failures tied to North Korea business
BAT faces London shareholder lawsuit over alleged disclosure failures tied to North Korea business
British American Tobacco is facing a shareholder lawsuit in London alleging it failed to properly disclose to markets information about breaches of U.S. sanctions linked to its North Korea-related business. BAT agreed in 2023 to pay more than $635 million to U.S. authorities after a subsidiary admitted conspiring to violate U.S. sanctions by selling tobacco products to North Korea and committing bank fraud from 2007 to 2017.
Mar.05 by 2FIRSTS.ai
Philip Morris Says Its Smoke-Free Transition in Spain Now Has Economic Impact Above EUR 3.3 Billion
Philip Morris Says Its Smoke-Free Transition in Spain Now Has Economic Impact Above EUR 3.3 Billion
Philip Morris said it is accelerating its transition toward smoke-free products in Spain and claimed that the related economic impact now exceeds EUR 3.3 billion. Philip Morris also said that more than 90% of nicotine consumption in Spain still comes from conventional cigarettes, leaving room for growth in smoke-free categories, while regulation and taxation remain major obstacles in its view.
Apr.21 by 2FIRSTS.ai
Imperial Brands Expects Low-Single-Digit Tobacco and NGP Net Revenue Growth in H1
Imperial Brands Expects Low-Single-Digit Tobacco and NGP Net Revenue Growth in H1
Imperial Brands released a trading update on April 14, reiterating its FY26 guidance and saying its 2030 transformation has started positively. The company said it still expects low-single-digit tobacco net revenue growth, double-digit NGP net revenue growth, 3.00% to 5.00% growth in Group adjusted operating profit, at least high-single-digit earnings per share growth, and at least GBP 2.2 billion in free cash flow for the full year.
Apr.14 by 2FIRSTS.ai
OLAF and Customs Authorities From 30 Countries Seize More Than 94 Million Illicit Vape and Heated Tobacco Items
OLAF and Customs Authorities From 30 Countries Seize More Than 94 Million Illicit Vape and Heated Tobacco Items
The European Anti-Fraud Office said on April 17 that its “JCO VAPE” operation, carried out together with customs authorities from 30 countries, successfully targeted the illicit trade in e-cigarettes and heated tobacco products. The operation, conducted from November 14 to December 15, 2025, resulted in seizures of more than 94 million items and more than 2,500 kg/l of tobacco products, e-cigarettes, devices, and related goods.
Apr.20 by 2FIRSTS.ai